PANDORA Inc. and CyberStep Inc. Establish Executive Committee for Next-Generation Global IP Creation Project
PANDORA Inc. and CyberStep Inc. have established an executive committee for a next-generation global IP creation project. This collaboration aims to integrate VTuber production with the sandbox game "TERAVIT" to promote an "Entertainment Commerce" model, encompassing everything from content development to monetization.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 00:00
- 🔍 Collected: April 14, 2026 at 15:31
- 🤖 AI Analyzed: April 19, 2026 at 15:41 (120h 9m after Collected)
PANDORA Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Directors: Takuya Miyase / Yoshihiro Izumi; hereinafter "the Company") and CyberStep Inc. (Headquarters: Suginami-ku, Tokyo; Representative Director and President: Rui Sato; hereinafter "CyberStep"), a consolidated subsidiary of CyberStep Holdings Inc. (Headquarters: Suginami-ku, Tokyo), have decided to establish an executive committee for a next-generation global IP creation project and jointly promote the business.
This initiative aims to implement a new business model that integrates content development, distribution, and sales, in order to concretize the "Entertainment Commerce" concept promoted by the CyberStep Holdings Group.
【Background】
The Company specializes in producing VTubers and next-generation performers, possessing expertise in talent creation and management across both real and virtual realms.
Together with various IP holders, we continue to create and operate numerous new IPs based on the IP solutions we provide.
On the other hand, the CyberStep Holdings Group is promoting the construction of "Entertainment Commerce," which integrates "content" and "purchasing experience," as a medium-term growth strategy, leveraging its user base and content development capabilities cultivated in the digital entertainment domain.
In recent years, with the widespread adoption of SNS and live streaming platforms, integrated consumption behavior where users encounter content and proceed directly to purchase has rapidly expanded. In this environment, it is essential to build a business model that integrates "content," "community," and "sales" without fragmentation.
To realize this concept, we have progressively acquired and internalized functions from procurement to promotion and sales through various initiatives, including M&A.
Against this background, by integrating the business foundation held by the CyberStep Holdings Group with the Company's IP creation functions, this executive committee was established as a project to implement Entertainment Commerce.
The recent TERAVIT project attracted 3,673 applications, demonstrating high user engagement.
【Project Overview】
This project will build a new IP creation model that integrates the following elements:
・Content development centered on VTuber units (PANDORA)
・Virtual live performances on the sandbox game "TERAVIT" provided by CyberStep Inc.
・Sales development utilizing live streaming and communities
・EC sales linked inside and outside the game (V2P model)
・Formation of user communities utilizing SNS and video distribution
This model aims to maximize IP value and revenue opportunities by integrally designing the entire process from "awareness → inflow → community formation → monetization."
Furthermore, "TERAVIT" has a user base of approximately 1.2 million, characterized by its ability to seamlessly connect experiences in virtual space with purchasing behavior.
Moreover, this project is an initiative to horizontally integrate various business functions that the CyberStep Holdings Group has built to date and launch them as an actual business, signifying a transition to the implementation phase beyond the conceptual stage.
PANDORA Inc. operates the "Human Emergence Project," a program that supports the training and monetization of V-Liver.
【Role Allocation】
■The Company (PANDORA)
・Planning, development, and production of VTuber units
・Building content and fan communities
■CyberStep
・Provision of the TERAVIT platform
・Development and operation of virtual live spaces
・Design and implementation of in-game EC linkage
・Promotion of sales development through collaboration with group business foundations
【Executive Committee Scheme】
This initiative will be promoted as a joint project in an "executive committee format," where multiple companies take on roles for each function.
This project aims to establish a system that integrally realizes everything from content creation to monetization by combining the IP creation function and platform function as its core, with various business functions held by the CyberStep Holdings Group.
This initiative aims to implement a new business model that integrates content development, distribution, and sales, in order to concretize the "Entertainment Commerce" concept promoted by the CyberStep Holdings Group.
【Background】
The Company specializes in producing VTubers and next-generation performers, possessing expertise in talent creation and management across both real and virtual realms.
Together with various IP holders, we continue to create and operate numerous new IPs based on the IP solutions we provide.
On the other hand, the CyberStep Holdings Group is promoting the construction of "Entertainment Commerce," which integrates "content" and "purchasing experience," as a medium-term growth strategy, leveraging its user base and content development capabilities cultivated in the digital entertainment domain.
In recent years, with the widespread adoption of SNS and live streaming platforms, integrated consumption behavior where users encounter content and proceed directly to purchase has rapidly expanded. In this environment, it is essential to build a business model that integrates "content," "community," and "sales" without fragmentation.
To realize this concept, we have progressively acquired and internalized functions from procurement to promotion and sales through various initiatives, including M&A.
Against this background, by integrating the business foundation held by the CyberStep Holdings Group with the Company's IP creation functions, this executive committee was established as a project to implement Entertainment Commerce.
The recent TERAVIT project attracted 3,673 applications, demonstrating high user engagement.
【Project Overview】
This project will build a new IP creation model that integrates the following elements:
・Content development centered on VTuber units (PANDORA)
・Virtual live performances on the sandbox game "TERAVIT" provided by CyberStep Inc.
・Sales development utilizing live streaming and communities
・EC sales linked inside and outside the game (V2P model)
・Formation of user communities utilizing SNS and video distribution
This model aims to maximize IP value and revenue opportunities by integrally designing the entire process from "awareness → inflow → community formation → monetization."
Furthermore, "TERAVIT" has a user base of approximately 1.2 million, characterized by its ability to seamlessly connect experiences in virtual space with purchasing behavior.
Moreover, this project is an initiative to horizontally integrate various business functions that the CyberStep Holdings Group has built to date and launch them as an actual business, signifying a transition to the implementation phase beyond the conceptual stage.
PANDORA Inc. operates the "Human Emergence Project," a program that supports the training and monetization of V-Liver.
【Role Allocation】
■The Company (PANDORA)
・Planning, development, and production of VTuber units
・Building content and fan communities
■CyberStep
・Provision of the TERAVIT platform
・Development and operation of virtual live spaces
・Design and implementation of in-game EC linkage
・Promotion of sales development through collaboration with group business foundations
【Executive Committee Scheme】
This initiative will be promoted as a joint project in an "executive committee format," where multiple companies take on roles for each function.
This project aims to establish a system that integrally realizes everything from content creation to monetization by combining the IP creation function and platform function as its core, with various business functions held by the CyberStep Holdings Group.