Why was the smartphone rental service survey conducted?

Because smartphone prices have risen, increasing the burden on users, and there was a need to understand the demand and awareness of rental services.

Who was the target of this survey?

The survey was conducted online with 500 men and women aged 20 to 59 across the country.

What kind of questions were asked in the survey?

Questions were asked about awareness of smartphone prices, awareness and usage experience of rental services, benefits, reasons for not using, and future usage intentions.

Smartphones are expensive, but do you have no choice but to buy them? Survey on awareness of smartphone rental services

Published Mar 31, 2026 6:30 PM ・ Updated Jun 13, 2026 11:54 PM ・ 5 min read ・ Source: PR TIMES

Exmobile Inc. and Plast Co., Ltd. jointly conducted a survey on awareness regarding smartphone rental services. Amidst rising smartphone prices, the survey analyzes awareness, willingness to use, and reasons for not using rental services to explore the potential for new usage styles.

Smartphones have seen a continuous rise in device prices in recent years, with many latest models exceeding 100,000 yen, and the burden on users has been increasing year by year.

Therefore, Exmobile Inc., which handles smartphone rental services, collaborated with Plast Co., Ltd. to conduct a "Smartphone Usage Survey" targeting 500 men and women aged 20 to 59 nationwide.

This survey comprehensively analyzes awareness of smartphone prices, recognition and usage status of rental services, reasons for not using them, and future willingness to use them, seeking to explore the potential for new usage styles in the smartphone market.

<Regarding the use of articles, etc.> When quoting or reprinting the content of this release, please take the following actions: ・Clearly state the source as "Joint survey by Exmobile Inc. and Plast Co., Ltd." ・Install a link to the smartphone rental service (https://www.xmobiles.jp/) ・Install a link to the relevant article (https://www.xmobile.co.jp/media/smartphone-user-survey-20260325/)

Survey Overview Survey Name: Smartphone Usage Survey Survey Method: Internet questionnaire Survey Period: March 9, 2026 - March 16, 2026 Survey Target: Men and women aged 20 to 59 nationwide Valid Responses: 500

Questions: Question 1: At what price do you feel a smartphone is "expensive"? Question 2: Were you aware that there are services where you can rent smartphones? Question 3: Have you ever used a smartphone rental service? Question 4: What benefits do you think smartphone rental offers? (Multiple answers allowed) Question 5: What are your reasons for not using smartphone rental services? (Multiple answers allowed) Question 6: Under what conditions would you like to try renting a smartphone? (Multiple answers allowed)

*Figures are rounded to two decimal places, so the total may not always be 100%. *In questions allowing multiple answers, the total may exceed 100%.

Approximately 40% feel "expensive at 50,000 yen or more" Keywords: Smartphone usage survey, Smartphone price, Smartphone purchase, Smartphone rental, Smartphone subscription, Sharing service, Smartphone market trends, Rising communication costs, Communication cost savings, Exmobile

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Source: PR TIMES
Category: Survey

Smartphones are expensive, but do you have no choice but to buy them? Survey on awareness of smartphone rental services

⚡ Key Points

Survey Overview Survey Name: Smartphone Usage Survey Survey Method: Internet questionnaire Survey Period: March 9, 2026 - March 16, 2026 Survey Target: Men and women aged 20 to 59 nationwide Valid Responses: 500

Approximately 40% feel "expensive at 50,000 yen or more" Keywords: Smartphone usage survey, Smartphone price, Smartphone purchase, Smartphone rental, Smartphone subscription, Sharing service, Smartphone market trends, Rising communication costs, Communication cost savings, Exmobile

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