Plena Co., Ltd. operates "Hotto Motto (ほっともっと)" bento box stores, with 2,421 locations as of the end of June 2026. "Hotto Motto" also shares new product information on its official social media accounts (X and Instagram). (#ほっともっと)
"Hotto Motto" will launch the "Beef Sundubu Bento" and "Spicy Beef Sundubu Bento," featuring a rich, savory, and spicy soup, on July 15 (Wed) as part of its "Midsummer Umami x Spicy Fair."
Plenty of Tofu in Savory and Spicy Soup! "Sundubu" Perfect for Summer Arrives
The "Beef Sundubu Bento" allows you to enjoy a rich soup packed with the flavors of seafood and beef.
Based on Shinshu miso and soy sauce, spiciness is added with chili pepper and gochujang. Furthermore, by incorporating the flavors of fish sauce, scallops, shrimp, and other seafood, it creates a taste that makes you want to eat more rice. The ingredients include plenty of tofu (1/2 block) combined with well-matched beef and onions.
Additionally, for those seeking even more heat, the "Spicy Beef Sundubu Bento" will be available simultaneously, featuring a separate "Spicy Chili Pepper Seasoning." By adding your preferred amount, you can achieve a more stimulating level of spiciness. The "Spicy Chili Pepper Seasoning" can be purchased additionally for 50 yen.
During the hot summer, please enjoy the appetizing spicy and savory "Sundubu."
Product Overview
・Products Launched
Beef and Seafood Broth Flavor Beef Sundubu Bento: 790 yen
Stimulatingly Spicy! Spicy Beef Sundubu Bento: 840 yen
・Launch Date
July 15, 2026 (Wed)
・Stores
2,421 "Hotto Motto" stores nationwide (as of the end of June)
Convenient and Great Value "Hotto Motto" Online Ordering!
With "Hotto Motto" online ordering, you can place orders up to 6 days in advance and make reservations for buffets and party menus. Furthermore, app coupons exclusively for online orders are currently being distributed.
・Online Ordering Site
URL: https://www.hottomotto.com/netorder/
*All prices include tax.
*Product details may vary at some stores.
FACT BOX
- Source: PR TIMES
- Category: 新商品