Plenus Co., Ltd. (Headquarters: Ginza, Chuo-ku; President and CEO: Shiro Kaneko) operates 2,820 stores nationwide as of the end of June 2026, including "Hotto Motto" for takeaway bento boxes, "Yayoi-ken" for set meal restaurants, "MK Restaurant" for shabu-shabu and authentic dim sum, and "KAYAVA." for ramen.
As part of our initiative to pass on the appeal of Japanese rice culture to the next generation, we are promoting "Komeiku" (rice education).
We are pleased to announce that we will be exhibiting with a theme of "Okome" (rice) at the "Kodomo Washoku Session" to be held on August 1 (Sat) at Hattori Nutrition College (Tokyo).
This event is co-hosted by the National Congress of Washoku Culture and Hattori Nutrition College.
1. "Okome" Booth
Through quizzes based on exhibits about rice, participants will learn about the history of rice, which has supported the lives and culture of Japanese people, rice cultivation, and diverse rice culture.
Furthermore, by comparing four types of rice, participants will experience the diversity of rice flavors, including the different aromas, sweetness, and textures of each variety.
Event Outline
(1) Event Name
Kodomo Washoku Session "Okome" Booth
(2) Date and Time
August 1, 2026 (Sat) 10:00 AM - 4:00 PM
(3) Location
Hattori Nutrition College
5-25-4 Sendagaya, Shibuya-ku, Tokyo 1F
(3-minute walk from the East Exit of JR Yoyogi Station)
(4) Target Audience
Fieldwork for creatures in rice paddies (capture experience)
(5) Participation Fee
Free
(6) How to Apply
Not required
Advance registration is required for the "Kodomo Washoku Session" below.
2. "Kodomo Washoku Session"
This is an experiential event where elementary school 3rd to 6th graders, junior high school students, and their guardians can see, touch, make, eat, and learn about the basics of Washoku. Various companies and organizations will exhibit in 16 sessions.
(1) Event Name
"2026 Summer Vacation Experience Event Kodomo Washoku Session ~Let's Learn Fun by Seeing, Touching, Making, and Tasting~"
https://washokujapan.jp/kodomo-washoku-session/
(2) Date and Time
August 1, 2026 (Sat) 10:00 AM - 4:00 PM (Reception 9:40 AM -)
(3) Location
Hattori Nutrition College
5-25-4 Sendagaya, Shibuya-ku, Tokyo (3-minute walk from the East Exit of JR Yoyogi Station)
(4) Target Audience
Elementary school 3rd-6th graders, junior high school students, and their guardians (pairs of 2)
(5) Number of Participants
200 pairs (400 people)
(6) Participation Fee
Free *Some sessions may have a fee.
(7) How to Apply
Please refer to the information page below and apply using the form on the page. (Registration closes once capacity is reached)
https://washokujapan.jp/application/kodomo-contact/
(8) Co-hosts
National Congress of Washoku Culture
Hattori Nutrition College
3. Plenus Rice Culture Inheritance Project
"Protecting and passing on Japan's rice culture."
We are engaged in various activities to protect rice culture, which is closely related to Japan's history and traditions, and to pass on its wonderfulness to the future.
Plenus Rice Culture Inheritance Project
https://www.plenus.co.jp/rice/
https://www.instagram.com/plenus_riceculture
YouTube
https://www.youtube.com/channel/UCRgtfUESva6n01y-AlnVIfg/about
https://www.facebook.com/Plenus.RiceCulture.InheritanceProject/
"The Story of Rice"
https://www.plenus.co.jp/rice/story_of_rice/
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: KAYAVA.