Kaho to Appear in New TV Commercial for Yayoi-ken's 20th Anniversary "Beef and Tofu Teishoku with Dashi Aroma"

Plenus Co., Ltd. operates 376 Yayoi-ken restaurants in Japan as of the end of June 2026. Yayoi-ken also distributes information on new products through its official social media accounts (X, Instagram, LINE) (#やよい軒).

Yayoi-ken is pleased to announce that actress Kaho will serve as the brand character in its new TV commercial, which will begin airing nationwide on July 10 (Fri). Yayoi-ken will celebrate its 20th anniversary in July 2026. As part of the initiatives to commemorate its 20th anniversary year, and in gratitude to its loyal customers, Yayoi-ken is launching a new TV commercial featuring Kaho. This marks the first TV commercial featuring a celebrity in five years for Yayoi-ken.

The new commercial expresses Yayoi-ken's desire to deliver "unpretentious deliciousness and a proper meal" through the "Beef and Tofu Teishoku with Dashi Aroma," which was released on July 7 (Tue).

About This Commercial

The "Beef and Tofu Teishoku with Dashi Aroma" is a dish that allows customers to enjoy a rich aroma and umami, made with dashi carefully prepared using katsuobushi from Makurazaki and kombu from Hokkaido, finished with hanakezuri.

This commercial, through Kaho's natural charm, conveys Yayoi-ken's brand message: "We want to support your everyday life with unpretentious deliciousness and a proper meal," not just the taste of the product.

Commercial Overview

- Title: "Beef and Tofu Teishoku with Dashi Aroma" Edition

- Starring: Kaho

- Airing Start Date: 2026.7.10 (Fri)

Kaho's Comments

Through the filming, I was reminded that Yayoi-ken is a brand that values not only freshly prepared deliciousness but also the taste of its ingredients and seasonal flavors. I believe this commercial effectively conveys that appeal.

Yayoi-ken is celebrating its 20th anniversary this year. They will continue to offer delicious teishoku meals loved by many. We ask for your continued support.

Product Overview

Beef and Tofu Teishoku with Dashi Aroma: 990 yen

Beef and Tofu Teishoku with Dashi Aroma (with Small Fried Chicken Side Dish): 1,250 yen

Beef and Tofu Teishoku with Dashi Aroma and Domestic Tororo: 1,070 yen

Beef and Tofu Teishoku with Dashi Aroma and Domestic Tororo (with Small Fried Chicken Side Dish): 1,330 yen

- Release Date

2026.7.7 (Tue)

- Stores Offering the Product

376 Yayoi-ken stores nationwide (as of the end of June 2026)

* All prices include tax.

* The teishoku with domestic tororo may contain remnants of the root (hige) as it is made from whole grated tororo.

* Product details may vary at some stores.

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Kaho Profile

Born June 30, 1991. From Tokyo. Debuted as an actress in 2004.

Received numerous newcomer awards for her first starring film "Tennen Kokekko," released in 2007.

Has since been active primarily in films and dramas. Recent works include the films "Igo-koku Nikki" and "BAUS Eiga kara Funakoshita Eigakan," and the dramas "silent," "Brush Up Life," and "Ja, Anta ga Tsukurimiro yo," as well as the stage play "Doumo Fuan na Yōsu."

The film "Shigatsu no Yotei" is currently in theaters. The drama "T-shirt ga Kawaitara" will be broadcast every Friday starting July 10.