Hottomotto Launches New TV CM in Tohoku Region: 'Baisho Series & Mini Cold Wakame Udon' Edition

Plenus Co., Ltd. currently operates 2,421 stores nationwide for its takeaway bento chain 'Hotto Motto (Hottomotto)' as of the end of May 2026. Hottomotto also shares new product updates via its official social media platforms, X and Instagram. (#Hottomotto)

Hottomotto has launched a new TV commercial titled 'Baisho Series & Mini Cold Wakame Udon' on June 18, 2026 (Thursday), rolling out sequentially in the Tohoku region only.

The new CM for the popular 'Baisho Series,' featuring bento meals with double the meat, dynamically showcases the generous portion sizes and appeal of these hearty meals.

(Hottomotto Official YouTube: https://www.youtube.com/@hottomottochannel)

TV Commercial Overview

・Title: Hottomotto 'Baisho Series & Mini Cold Wakame Udon' Edition

・Broadcast Start Date: June 18, 2026 (Thursday)

・TVCM Link: https://youtu.be/D3_8w0RFqEY (Hottomotto Official YouTube)

・Broadcast Area: Tohoku Region Only

The CM dynamically highlights the generous portions of the 'Baisho Series,' including the 'Baisho Kyushu Chicken Nanban Bento (Double Meat)' and 'Baisho Shogayaki Bento (Double Meat).' Additionally, the refreshing side dish 'Mini Cold Wakame Udon,' perfect for early summer, makes an appearance.

Product Overview

Proud Homemade Tartar Sauce Baisho Chicken Nanban Bento (Double Meat) – from ¥1,070

Sweet & Tangy × Smooth Baisho Kyushu Chicken Nanban Bento (Double Meat) – from ¥1,070

Fragrant Domestic Ginger Baisho Shogayaki Bento (Double Meat) – from ¥990

Crispy & Juicy Baisho Oroshi Chicken Tatsuta Bento (Double Meat) – from ¥1,090

Slow-Cooked Demi-Glace Sauce with Beef Tendon and Vegetables Baisho Demi-Gras Hamburger Bento (Double Meat) – from ¥1,140

Refreshing Japanese-Style Onion Sauce with Abundant Onions Baisho Hamburger Bento (Double Meat) – from ¥1,140

Rich & Melty Baisho Cheese Hamburger Bento (Double Meat) – from ¥1,250

Rich Flavor of Pork Loin Baisho Rosu Tonkatsu Bento (Double Meat) – from ¥990

Rich Flavor of Pork Loin Baisho Rosu Katsudon Bento (Double Meat) – from ¥990

Sesame Oil-Infused Baisho Beef Yakiniku Bento (Double Meat) – from ¥1,070

Luxurious Baisho Beef Cut Steak Bento (Double Meat) – from ¥1,590

Sanuki Udon Noodles Used Mini Cold Wakame Udon – ¥160

・Release Date: June 3, 2026 (Wednesday) – Mini Cold Wakame Udon released on May 8, 2026 (Friday)

・Available at: All 2,421 Hottomotto stores nationwide (as of end of May 2026)

Convenient and Rewarding Online Ordering at Hottomotto!

Hottomotto’s online ordering system allows customers to place orders up to six days in advance and reserve party platters and catering menus. Exclusive app coupons are also available for online orders.

・Online Ordering Website

URL: https://www.hottomotto.com/netorder/

※All prices include tax

※Prices may vary by region and store

※Menu items may differ at certain locations