Hottomotto Launches New TV Campaign '550 (Go-Go) Lunch & Mini Cold Wakame Udon' Limited to Kyushu, San'in, and Yamaguchi Areas

Plenus Corporation currently operates 2,421 stores nationwide for its takeout bento brand 'Hotto Motto (Hottomotto)' as of the end of May 2026. The brand also shares updates on new products through its official social media platforms, X and Instagram. (#Hottomotto)

Hottomotto will begin rolling out its new TV commercial titled '550 (Go-Go) Lunch & Mini Cold Wakame Udon' on Thursday, June 18, 2026, exclusively in the Kyushu, San'in, and Yamaguchi regions.

The commercial vividly and energetically showcases the unbeatable value and deliciousness of the 550-yen lunch series through dynamic, mouthwatering visuals.

(Hottomotto Official YouTube: https://www.youtube.com/@hottomottochannel)

■ TV Commercial Overview

・Title: Hottomotto '550 (Go-Go) Lunch & Mini Cold Wakame Udon' Edition

・Broadcast Start Date: Thursday, June 18, 2026

・TVCM Link: https://youtu.be/EqM06kJhs4s (Hottomotto Official YouTube)

・Broadcast Area: Limited to Kyushu, San'in, and Yamaguchi regions

The new regional menu items, 'Beef Yakiniku Toku-Bento Lunch' and 'Tendon Toku-Bento Lunch,' are presented in a bright and lively manner. The commercial features juicy beef yakiniku sizzling on a pan and crispy tempura chicken with immersive close-ups, creating highly appetizing visuals. Additionally, the refreshing 'Mini Cold Wakame Udon,' perfect for early summer, makes an appearance.

■ Product Details

550-Yen Lunch Series: Beef Yakiniku Toku-Bento Lunch – 550 yen

550-Yen Lunch Series: Tendon Toku-Bento Lunch – 550 yen

・Release Date: Wednesday, June 17, 2026

・Available Stores: 680 Hottomotto stores across Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima, Tottori, Shimane, and Yamaguchi prefectures (as of end of May)

Sanuki Udon Noodle Mini Cold Wakame Udon – 160 yen

・Release Date: Friday, May 8, 2026

・Available Stores: All 2,421 Hottomotto stores nationwide (as of end of May)

■ Convenient and Rewarding Online Ordering at Hottomotto!

Hottomotto's online ordering system allows customers to place orders up to six days in advance and reserve party platters and group menus. Exclusive app coupons are also available for online orders.

・Online Ordering Website

URL: https://www.hottomotto.com/netorder/

※All prices include tax

※Prices may vary by region and store

※Menu items may differ at certain locations