Hottomotto Launches Social Media Campaign to Celebrate the Release of 'Negi-Shio Lemon Tongue' Series

Plenus Co., Ltd. currently operates 2,421 locations of the takeout bento chain 'Hotto Motto (Hottomotto)' as of the end of May 2026. Hottomotto regularly shares new product updates on its official social media accounts (X and Instagram) using the hashtag #hottomotto.

To celebrate the launch of the 'Negi-Shio Lemon Tongue' series, Hottomotto is launching a special giveaway campaign on its official social media platforms (X and Instagram), offering prizes such as Hottomotto e-money and 10kg bags of Kinme Rice used in its stores.

X / Instagram Campaign Details

X Campaign:

1. Follow the official Hottomotto account (@hottomotto_com)

2. Select and post one of the hashtagged options (buttons) from the campaign post

Prize: 500 yen Hottomotto e-money

Winners: 100 people

Period: June 17 (Wed) 10:00 – June 24 (Wed) 23:59, 2026

※ Winners will receive a direct message (DM) immediately upon selection.

※ A new campaign post will be published daily at 10:00 during the campaign period, allowing multiple entries.

※ To enter, both following the official account and using the #hottomotto hashtag in your post are mandatory. Entries missing either requirement will be invalid.

Instagram Campaign:

1. Follow the official Hottomotto account (@hottomotto_official)

2. Like the campaign post from the official account

Prize: 10kg bag of Hottomotto Kinme Rice

Winners: 5 people

Period: June 17 (Wed) 10:00 – June 24 (Wed) 23:59, 2026

※ Winners will be contacted via DM from the official Hottomotto Instagram account starting June 25 (Thu).

※ To enter, both following the official account and liking the campaign post are mandatory. Entries missing either requirement will be invalid.

• Hottomotto Official X (Twitter): https://x.com/hottomotto_com

• Hottomotto Official Instagram: https://www.instagram.com/hottomotto_official/

Product Overview

• Launching Products:

Refreshing Yet Satisfying: Negi-Shio Lemon Tongue Bento – 920 yen

Refreshing Yet Satisfying: Negi-Shio Lemon Tongue Rice Bowl – 890 yen

Refreshing Yet Satisfying: Double Meat Negi-Shio Lemon Tongue Bento (2x meat) – 1,490 yen

※ All prices include tax

※ Menu items may vary by location

※ The tongue meat is processed and shaped for consistency

• Launch Date:

June 17, 2026 (Wednesday)

• Available At:

All 2,421 Hottomotto stores nationwide (as of end of May 2026)

Campaign Inquiry Contact:

Hottomotto Customer Service Center

https://www.hottomotto.com/contact/

Phone Support Hours: 10:00 – 17:30

Convenient and Rewarding Online Ordering!

Hottomotto’s online ordering system allows customers to place orders up to six days in advance and reserve party platters and special menus. Exclusive app coupons are also available for online orders.

• Online Ordering Website:

URL: https://www.hottomotto.com/netorder/