Hotto Motto Offers Enjoyment with Various Unaju Options! New Releases: 'Unaju', 'Jo Unaju', 'Gyusuki Unaju', 'Dai Ebi Ten Unaju'
Key facts
- Hotto Motto Offers Enjoyment with Various Unaju Options! New Releases: 'Unaju', 'Jo Unaju', 'Gyusuki Unaju', 'Dai Ebi Ten Unaju'
- Hotto Motto, a bento box chain, will launch its annual summer 'Unaju' series on June 17, 2026. In addition to the classic Unaju, new luxurious combinations featuring beef sukiyaki and large shrimp tempura will be available. An early bird reservation campaign will also be held to enhance the summer dining experience.
- Source: PR Times
- Date: June 11, 2026
Direct answer
Hotto Motto, a bento box chain, will launch its annual summer 'Unaju' series on June 17, 2026. In addition to the classic Unaju, new luxurious combinations featuring beef sukiyaki and large shrimp tempura will be available. An early bird reservation campaign will also be held to enhance the summer dining experience.
- Citation
- Hotto Motto Offers Enjoyment with Various Unaju Options! New Releases: 'Unaju', 'Jo Unaju', 'Gyusuki Unaju', 'Dai Ebi Ten Unaju' (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
Hotto Motto, a bento box chain, will launch its annual summer 'Unaju' series on June 17, 2026. In addition to the classic Unaju, new luxurious combinations featuring beef sukiyaki and large shrimp tempura will be available. An early bird reservation campaign will also be held to enhance the summer dining experience.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 20:00
- 🔍 Collected: June 11, 2026 at 11:21
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (29h 30m after Collected)
Plenas Co., Ltd. operates the take-away bento box chain "Hotto Motto", with 2,421 stores as of the end of May 2026. "Hotto Motto" also distributes new product information on its official social media accounts (X/Instagram). (#HottoMotto)
"Hotto Motto" is pleased to announce the new release of its annual summer signature 'Unaju' series starting Wednesday, June 17th. Furthermore, a campaign offering early booking discounts will be held for both in-store and dedicated reservation website orders.
■ July 26th (Sunday) is 'Doyo no Ushi no Hi' (Day of the Ox)! The meticulously prepared 'Unaju' series returns this year.
This year's 'Unaju' series, designed to liven up summer dining tables, is available with a diverse lineup.
The star ingredient, 'grilled eel (unagi no kabayaki)', is first white-grilled and then repeatedly basted with a special sauce to enhance its savory aroma.
The accompanying soy sauce-based tare sauce features a rich, appetite-stimulating aroma and a sweet and savory flavor that complements the eel's umami, making it an excellent match with rice.
In addition to the classic 'Unaju (3 slices)' that allows you to simply savor the eel, we offer the luxurious 'Jo Unaju (6 slices)' for a more indulgent experience. Furthermore, we have prepared luxurious combinations such as 'Gyusuki Unaju (2 slices)', which allows you to enjoy 'beef sukiyaki' finished with a sweet soy sauce-based tare alongside the eel, and 'Dai Ebi Ten Unaju (4 slices)', which features four slices of eel accompanied by two large shrimp tempura.
Additionally, the '1-Hon Unaju' (whole eel unaju), boasting an impressive volume, will be available again this year exclusively on the dedicated reservation website.
From a little everyday luxury to special gatherings, please enjoy it in your preferred style, matching your mood and the occasion.
■ Product Overview
- Products Released
Unaju (3 slices) with Special Sauce: 1,040 yen
Jo Unaju (6 slices) with Special Sauce: 1,800 yen
Gyusuki Unaju (2 slices) Enjoyed with Sweet & Savory Beef: 940 yen
Dai Ebi Ten Unaju (4 slices) Enjoyed with Large Shrimp: 1,540 yen
[WEB Exclusive] 1-Hon Unaju: 2,590 yen
*All prices include tax.
*Product contents may vary in some stores.
- Release Date
Wednesday, June 17, 2026
- Stores Released
All 2,421 "Hotto Motto" stores nationwide (as of end of May)
- Unaju Dedicated Reservation Site: https://www.hottomotto.com/contents/menu/202606_unagi.html
■ Early Reservations are Advantageous! Unaju 100 Yen Off Campaign
During the period from Wednesday, June 17th to Monday, July 20th, reservations made in-store or via the dedicated reservation site will receive a special price of 100 yen off the regular price. Pick-ups are valid from Friday, July 24th to Monday, July 27th.
■ Campaign Overview
[Reservation Methods]
- In-store
- Dedicated Reservation Site (https://www.hottomotto.com/contents/menu/202606_unagi.html)
*The reservation site will be available from Wednesday, June 17th.
*Only reservations made in-store or through the dedicated reservation site are eligible.
Reservations made through the regular online ordering site are not eligible.
[Reservation Period]
Wednesday, June 17th - Monday, July 20th
[Pick-up Period]
Friday, July 24th - Monday, July 27th
[Eligible Products]
*"1-Hon Unaju" is not eligible for the campaign.
■ Convenient and Advantageous "Hotto Motto" Online Ordering!
"Hotto Motto" online ordering allows you to place orders up to 6 days in advance and make reservations for buffets and party menus. Additionally, app coupons exclusively for online orders are currently being distributed.
- Online Ordering Site
URL: https://www.hottomotto.com/netorder/
*Please note that reservations made through the online ordering site are not eligible for the Unaju 100 yen off campaign.
"Hotto Motto" is pleased to announce the new release of its annual summer signature 'Unaju' series starting Wednesday, June 17th. Furthermore, a campaign offering early booking discounts will be held for both in-store and dedicated reservation website orders.
■ July 26th (Sunday) is 'Doyo no Ushi no Hi' (Day of the Ox)! The meticulously prepared 'Unaju' series returns this year.
This year's 'Unaju' series, designed to liven up summer dining tables, is available with a diverse lineup.
The star ingredient, 'grilled eel (unagi no kabayaki)', is first white-grilled and then repeatedly basted with a special sauce to enhance its savory aroma.
The accompanying soy sauce-based tare sauce features a rich, appetite-stimulating aroma and a sweet and savory flavor that complements the eel's umami, making it an excellent match with rice.
In addition to the classic 'Unaju (3 slices)' that allows you to simply savor the eel, we offer the luxurious 'Jo Unaju (6 slices)' for a more indulgent experience. Furthermore, we have prepared luxurious combinations such as 'Gyusuki Unaju (2 slices)', which allows you to enjoy 'beef sukiyaki' finished with a sweet soy sauce-based tare alongside the eel, and 'Dai Ebi Ten Unaju (4 slices)', which features four slices of eel accompanied by two large shrimp tempura.
Additionally, the '1-Hon Unaju' (whole eel unaju), boasting an impressive volume, will be available again this year exclusively on the dedicated reservation website.
From a little everyday luxury to special gatherings, please enjoy it in your preferred style, matching your mood and the occasion.
■ Product Overview
- Products Released
Unaju (3 slices) with Special Sauce: 1,040 yen
Jo Unaju (6 slices) with Special Sauce: 1,800 yen
Gyusuki Unaju (2 slices) Enjoyed with Sweet & Savory Beef: 940 yen
Dai Ebi Ten Unaju (4 slices) Enjoyed with Large Shrimp: 1,540 yen
[WEB Exclusive] 1-Hon Unaju: 2,590 yen
*All prices include tax.
*Product contents may vary in some stores.
- Release Date
Wednesday, June 17, 2026
- Stores Released
All 2,421 "Hotto Motto" stores nationwide (as of end of May)
- Unaju Dedicated Reservation Site: https://www.hottomotto.com/contents/menu/202606_unagi.html
■ Early Reservations are Advantageous! Unaju 100 Yen Off Campaign
During the period from Wednesday, June 17th to Monday, July 20th, reservations made in-store or via the dedicated reservation site will receive a special price of 100 yen off the regular price. Pick-ups are valid from Friday, July 24th to Monday, July 27th.
■ Campaign Overview
[Reservation Methods]
- In-store
- Dedicated Reservation Site (https://www.hottomotto.com/contents/menu/202606_unagi.html)
*The reservation site will be available from Wednesday, June 17th.
*Only reservations made in-store or through the dedicated reservation site are eligible.
Reservations made through the regular online ordering site are not eligible.
[Reservation Period]
Wednesday, June 17th - Monday, July 20th
[Pick-up Period]
Friday, July 24th - Monday, July 27th
[Eligible Products]
*"1-Hon Unaju" is not eligible for the campaign.
■ Convenient and Advantageous "Hotto Motto" Online Ordering!
"Hotto Motto" online ordering allows you to place orders up to 6 days in advance and make reservations for buffets and party menus. Additionally, app coupons exclusively for online orders are currently being distributed.
- Online Ordering Site
URL: https://www.hottomotto.com/netorder/
*Please note that reservations made through the online ordering site are not eligible for the Unaju 100 yen off campaign.
FAQ
When can I eat Hotto Motto's Unaju?
It will be newly released on Wednesday, June 17, 2026. It's a popular menu item that appears every year as a summer classic.
What is this year's Unaju lineup?
In addition to the classic 'Unaju', 'Jo Unaju', 'Gyusuki Unaju', and 'Dai Ebi Ten Unaju' are available. There is also a '1-Hon Unaju' exclusively online.
How much can I save with an early reservation?
If you reserve between Wednesday, June 17th and Monday, July 20th, you will receive a 100 yen discount from the regular price. Pick-ups from July 24th to 27th are eligible.
Where can I make a reservation?
Reservations can be made in-store or via the dedicated Hotto Motto reservation website. Please note that the regular online ordering site is not eligible.
What makes the eel taste so good?
The eel is first white-grilled and then repeatedly basted with a special sauce to enhance its aroma, with an accompanying soy sauce-based tare to bring out its umami and sweet-savory flavor.