Hotto Motto Launches SNS Campaign for 'Imabari Yakibuta Tamago Meshi' Release, Giving Away E-Money and Appliances
To celebrate the launch of 'Imabari Yakibuta Tamago Meshi' on May 20, Plenus Co., Ltd. will hold a giveaway campaign on X and Instagram. Prizes include e-money for 100 people and a BRUNO steamer to promote the nationwide release.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 20:00
- 🔍 Collected: May 19, 2026 at 11:31
- 🤖 AI Analyzed: May 28, 2026 at 17:09 (221h 37m after Collected)
Plenus Co., Ltd., which operates 2,423 'Hotto Motto' take-out bento stores as of late April 2026, is launching a social media campaign to commemorate the release of its new 'Imabari Yakibuta Tamago Meshi' series.
The campaign will run on the official X (formerly Twitter) and Instagram accounts from 10:00 AM on Wednesday, May 20, 2026, until 11:59 PM on Sunday, May 24, 2026.
### X (Twitter) Campaign Details
Users can enter by following the official account (@hottomotto_com) and posting a choice with the designated hashtag from the campaign post. One hundred winners will receive 500 yen worth of Hotto Motto e-money. Winners will be notified via DM instantly.
### Instagram Campaign Details
Users can enter by following the official account (@hottomotto_official) and 'liking' the campaign post. One winner will receive a BRUNO Garment Steamer. The winner will be contacted via DM on or after Monday, May 25.
### New Product Information
- Imabari Yakibuta Tamago Meshi: 690 yen
- W Imabari Yakibuta Tamago Meshi (Double meat): 950 yen
Release Date: Wednesday, May 20, 2026. Available at 2,423 Hotto Motto stores nationwide. This product is supervised by the 'Imabari Yakibuta Tamago Meshi World Promotion Committee.'
Hotto Motto continues to enhance its digital services, offering online orders up to six days in advance and distributing app-exclusive coupons to improve customer convenience.
The campaign will run on the official X (formerly Twitter) and Instagram accounts from 10:00 AM on Wednesday, May 20, 2026, until 11:59 PM on Sunday, May 24, 2026.
### X (Twitter) Campaign Details
Users can enter by following the official account (@hottomotto_com) and posting a choice with the designated hashtag from the campaign post. One hundred winners will receive 500 yen worth of Hotto Motto e-money. Winners will be notified via DM instantly.
### Instagram Campaign Details
Users can enter by following the official account (@hottomotto_official) and 'liking' the campaign post. One winner will receive a BRUNO Garment Steamer. The winner will be contacted via DM on or after Monday, May 25.
### New Product Information
- Imabari Yakibuta Tamago Meshi: 690 yen
- W Imabari Yakibuta Tamago Meshi (Double meat): 950 yen
Release Date: Wednesday, May 20, 2026. Available at 2,423 Hotto Motto stores nationwide. This product is supervised by the 'Imabari Yakibuta Tamago Meshi World Promotion Committee.'
Hotto Motto continues to enhance its digital services, offering online orders up to six days in advance and distributing app-exclusive coupons to improve customer convenience.
FAQ
What date did Hotto Motto launch the 'Imabari Yakibuta Tamago Meshi' promotion?
Hotto Motto launched the 'Imabari Yakibuta Tamago Meshi' promotion on May 20.
Which company is operating the giveaway campaign for Imabari Yakibuta Tamago Meshi?
Plenus Co., Ltd. is operating the giveaway campaign for Imabari Yakibuta Tamago Meshi.
How many people will receive e-money in the Hotto Motto SNS campaign?
A total of 100 people will receive e-money in the Hotto Motto SNS campaign.
What brand of steamer is being given away in the Hotto Motto promotion?
The BRUNO steamer is being given away in the Hotto Motto promotion.
On which platforms is the Imabari Yakibuta Tamago Meshi giveaway being held?
The giveaway is being held on X and Instagram for the Imabari Yakibuta Tamago Meshi launch.