"Hotto Motto" Store Managers Nationwide Choose Their Favorite Points about the "Mala Tang Bento" and "Gapao Rice"!

To promote its new "Mala Tang Bento" and "Gapao Rice," bento chain "Hotto Motto" surveyed its store managers nationwide. The company is publicizing the managers' top recommendations—like the "authentically numbing flavor" and "addictively spicy taste"—to drive sales.
產品推廣,餐飲零售,市場調查NQ 60/100出典:PR Times

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  • 📰 Published: May 18, 2026 at 22:00
  • 🔍 Collected: May 18, 2026 at 13:31
  • 🤖 AI Analyzed: May 18, 2026 at 15:11 (1h 40m after Collected)
Plenus Co., Ltd. operates 2,423 "Hotto Motto" take-out bento stores as of the end of April 2026. "Hotto Motto" also shares new product information on its official social media channels, X and Instagram (#ほっともっと). "Hotto Motto" recently conducted a survey among its store managers nationwide about the recommended points of the "Mala Tang Bento" and "Gapao Rice," which have been on sale since Friday, May 8. Many customers are curious about new products before purchasing, so we will uncover their deliciousness through the store managers' recommendations. ■ Survey Overview Target: 33 male and female store managers of Hotto Motto nationwide Content: Select two recommended points for "Mala Tang Bento" and "Gapao Rice" from the given options Period: Wednesday, May 13, 2026 - Thursday, May 14, 2026 ■ Product Overview Addictively Numbing and Spicy! New Ingredient-Packed "Mala Tang Bento" The numbing and spicy "Mala Tang Bento" makes its debut. A chicken-based soup is combined with honjozo soy sauce and a blend of doubanjiang, sansho, huajiao, and chili peppers. Mala jiang and douchi jiang are added to create a deep, complex flavor. Enjoy the sharp spiciness and gradually numbing, authentic taste. It's packed with seven types of ingredients: cabbage, onion, carrots, bean sprouts, wood ear mushrooms, pork, and chewy "wide glass noodles." A hearty and satisfying meal. We also offer the "Cheese Mala Tang Bento," where you can enjoy the harmony of mellow cheese and spiciness. The cheese melts into the soup, creating a rich and deep flavor. This is the Real Deal! Addictively Spicy "Gapao Rice" Our popular limited-time menu item, "Gapao Rice," is back again this year. Ground chicken is fragrantly stir-fried with an authentic Gapao sauce imported directly from Thailand, featuring holy basil and spices. The stimulating spiciness is addictive, offering a truly authentic taste. You can enjoy variations in flavor by squeezing lemon for a refreshing acidity or adding the separate nam pla (fish sauce) for its unique umami and deep taste. This year, we're also introducing a noodle version, "Gapao Maze Men." The spicy ingredients mix well with the chewy medium-thick noodles for a deliciousness that will have you hooked from the first bite. ・Products on Sale Numbing Spiciness: Mala Tang Bento - 730 yen Mellow Cheese x Numbing Spiciness: Cheese Mala Tang Bento - 830 yen Easy Authentic Thai Cuisine: Gapao Rice - 690 yen Perfect with Chewy Noodles!: Gapao Maze Men - 690 yen ・Launch Date: Friday, May 8, 2026 ・Available at: All 2,423 "Hotto Motto" stores nationwide (as of end of April) ■ Survey Results 1st: Authentically numbing flavor 2nd: Delicious soup blended with spices 3rd: Good chewy texture of the wide glass noodles 1st: Addictively spicy flavor 2nd: Enjoy Thai food easily 3rd: Authentic feel from directly imported Thai sauce The top-voted point for "Mala Tang Bento" was its "authentically numbing flavor." Second place went to the "delicious soup blended with spices," and third to the "good chewy texture of the wide glass noodles." For "Gapao Rice," the top point was its "addictively spicy flavor," followed by "enjoy Thai food easily" and "authentic feel from directly imported Thai sauce." Please enjoy the second round of our "Spicy & Savory Asian Fair" menu. ■ Store Manager Comments "Highly recommended for those who want authentic, numbing spiciness!" "You can easily enjoy the trendy Mala Tang at home." "It's spicy and delicious, makes you eat more rice." "The umami of the spices and nam pla combine to be delicious!" "Please try our annually popular Gapao Rice!" "It has an authentic deliciousness unique to Hotto Motto." ■ Convenient and Valuable "Hotto Motto" Online Ordering! With "Hotto Motto" online ordering, you can place orders up to six days in advance and reserve hors d'oeuvres and party menus. Furthermore, we are distributing app coupons available exclusively for online orders. ・Online Order Site URL: https://www.hottomotto.com/netorder/ *All prices are tax-inclusive. *Product contents may vary at some stores.