Hotto Motto's Beloved Local Delicacy in Imabari! The Exquisite Harmony of Char Siu's Richness and Mellow Egg: 'Imabari Pork Egg Rice'
Hotto Motto will release "Imabari Pork Egg Rice," a local delicacy from Imabari City, Ehime Prefecture, for a limited time starting May 20. The popular menu item from last year is making a comeback, with a new "W Imabari Pork Egg Rice" featuring double the char siu. It will be available at 2,423 stores nationwide.
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- 📰 Published: May 13, 2026 at 20:00
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Plenus Co., Ltd. operates 2,423 Hotto Motto takeaway bento stores nationwide as of the end of April 2026. Hotto Motto also distributes new product information on its official social media (X and Instagram) using the hashtag #ほっともっと.
This time, Hotto Motto will launch "Imabari Pork Egg Rice," a soul food from Imabari City, Ehime Prefecture, as a new product starting Wednesday, May 20.
■ Supervised by the "Imabari Pork Egg Rice World Popularization Committee"! A local specialty featuring char siu and fried eggs makes a comeback.
The "Imabari Pork Egg Rice," a highly popular re-released menu item from last May, will be available again for a limited time this year.
This product, beloved as a local delicacy in Imabari City, Ehime Prefecture, features an authentic taste created under the supervision of the "Imabari Pork Egg Rice World Popularization Committee." A special sweet and savory soy sauce glaze is generously coated over pork belly char siu, topped with two luxurious fried eggs seasoned with a hint of pepper. The powerful umami of the char siu and the mellow richness of the eggs create an exquisite match, making it a satisfying dish that you'll crave after just one bite. Furthermore, in response to customer requests, we are newly adding "W Imabari Pork Egg Rice (Double Meat)" with double the char siu to our lineup. Please take this opportunity to savor the "three-in-one deliciousness" that you won't be able to stop eating until the last bite.
■ Product Overview
・Products for sale
～Supervised by the Imabari Pork Egg Rice World Popularization Committee～ Imabari Pork Egg Rice 690 yen
～Supervised by the Imabari Pork Egg Rice World Popularization Committee～ W Imabari Pork Egg Rice (Double Meat) 950 yen
・Release Date
Wednesday, May 20, 2026
・Stores
2,423 Hotto Motto stores nationwide (as of the end of April)
■ Convenient and affordable online ordering at Hotto Motto!
Hotto Motto's online ordering allows you to place orders up to 6 days in advance and make reservations for hors d'oeuvres and party menus. Additionally, app-exclusive coupons are currently being distributed for online orders.
*All prices include tax.
*Product contents may vary at some stores.
This time, Hotto Motto will launch "Imabari Pork Egg Rice," a soul food from Imabari City, Ehime Prefecture, as a new product starting Wednesday, May 20.
■ Supervised by the "Imabari Pork Egg Rice World Popularization Committee"! A local specialty featuring char siu and fried eggs makes a comeback.
The "Imabari Pork Egg Rice," a highly popular re-released menu item from last May, will be available again for a limited time this year.
This product, beloved as a local delicacy in Imabari City, Ehime Prefecture, features an authentic taste created under the supervision of the "Imabari Pork Egg Rice World Popularization Committee." A special sweet and savory soy sauce glaze is generously coated over pork belly char siu, topped with two luxurious fried eggs seasoned with a hint of pepper. The powerful umami of the char siu and the mellow richness of the eggs create an exquisite match, making it a satisfying dish that you'll crave after just one bite. Furthermore, in response to customer requests, we are newly adding "W Imabari Pork Egg Rice (Double Meat)" with double the char siu to our lineup. Please take this opportunity to savor the "three-in-one deliciousness" that you won't be able to stop eating until the last bite.
■ Product Overview
・Products for sale
～Supervised by the Imabari Pork Egg Rice World Popularization Committee～ Imabari Pork Egg Rice 690 yen
～Supervised by the Imabari Pork Egg Rice World Popularization Committee～ W Imabari Pork Egg Rice (Double Meat) 950 yen
・Release Date
Wednesday, May 20, 2026
・Stores
2,423 Hotto Motto stores nationwide (as of the end of April)
■ Convenient and affordable online ordering at Hotto Motto!
Hotto Motto's online ordering allows you to place orders up to 6 days in advance and make reservations for hors d'oeuvres and party menus. Additionally, app-exclusive coupons are currently being distributed for online orders.
*All prices include tax.
*Product contents may vary at some stores.