When did Hotto Motto launch the Yakiniku Bibimbap and what event does it belong to?

Hotto Motto launched the Yakiniku Bibimbap on Wednesday, April 1st, as part of the 'Umami-Spicy Asian Fair' event.

What are the five ingredients included in the Yakiniku Bibimbap offered by Hotto Motto?

The Yakiniku Bibimbap includes beef yakiniku, komatsuna greens with deep-fried tofu, yuzu-marinated daikon radish, napa cabbage kimchi, and bean sprout namul.

How does Hotto Motto describe the nutritional benefit of the Yakiniku Bibimbap in terms of vegetable intake?

Hotto Motto states that one serving of Yakiniku Bibimbap provides half of the daily required vegetable intake for an adult.

What are the four product variations of Yakiniku Bibimbap available at Hotto Motto and what is the base price?

The four variations are Yakiniku Bibimbap, Yakiniku Bibimbap with Soft-Boiled Egg, Extra Meat Yakiniku Bibimbap, and Extra Meat with Soft-Boiled Egg, starting at 660 yen.

Hotto Motto 'Umami-Spicy Asian Fair' Part 1: New 'Yakiniku Bibimbap' Launches, Mix 5 Ingredients for a Savory Spicy Kick!

Q: What company operates the Hotto Motto take-out bento shops and how many locations were there as of February 2026?

Plenus Co., Ltd. operates 2,426 Hotto Motto take-out bento shops as of the end of February 2026.

Published Mar 30, 2026 9:00 PM ・ Updated Jun 17, 2026 9:08 AM ・ 9 min read ・ Source: PR TIMES

Hotto Motto is launching its 'Umami-Spicy Asian Fair' with the release of 'Yakiniku Bibimbap' on April 1st. The menu features four variations, including options with a soft-boiled egg or extra meat, and is accompanied by social media campaigns on X and Instagram.

Plenus Co., Ltd. operates 2,426 'Hotto Motto' take-out bento shops as of the end of February 2026. Hotto Motto also shares information on new products via its official social media accounts (X and Instagram). (#HottoMotto)

Hotto Motto is pleased to announce the launch of 'Yakiniku Bibimbap' on Wednesday, April 1st, as the first installment of our 'Umami-Spicy Asian Fair.' In addition to the standard 'Yakiniku Bibimbap with Soft-Boiled Egg,' we will also offer 'Extra Meat Yakiniku Bibimbap' for those who want to enjoy plenty of beef, and 'Extra Meat Yakiniku Bibimbap with Soft-Boiled Egg.'

Mix 5 ingredients with our special savory-spicy sauce! A bibimbap featuring both meat and vegetables has arrived.

'Yakiniku Bibimbap' centers on 'beef yakiniku' stir-fried in a sweet soy-based sauce, topped with five colorful ingredients: a mix of komatsuna greens and deep-fried tofu, yuzu-marinated daikon radish, napa cabbage kimchi, and bean sprout namul. By mixing in our rich 'special savory-spicy sauce,' the umami of the meat, the texture of the vegetables, and the heat of the sauce harmonize perfectly. This vegetable-packed menu item allows you to consume 1/2 of your daily required vegetable intake*1 in a single meal. Since the sauce is provided separately, you can freely adjust the spice level, making it perfect for everyone—from those who prefer a milder taste to those seeking authentic heat. We are launching a total of four products, including a version with a mellow 'soft-boiled egg' and a hearty 'extra meat' option, so you can choose according to your mood that day. We invite you to enjoy an addictive 'savory-spicy experience' in your own preferred style.

Product Overview

- Products for Sale

Mix and enjoy the savory spice! Yakiniku Bibimbap: 660 yen

Mix and enjoy the savory spice! Extra Meat Yakiniku Bibimbap: 980 yen

Mix and enjoy the savory spice! Yakiniku Bibimbap with Soft-Boiled Egg: 760 yen

Mix and enjoy the savory spice! Extra Meat Yakiniku Bibimbap with Soft-Boiled Egg: 1,080 yen

*1 Based on the target daily vegetable intake of 350g or more (from the Ministry of Health, Labour and Welfare's 'Health Japan 21' <3rd Term>) *The beef has been shaped and processed to maintain its form. *All prices include tax. *Product contents may vary at some stores.

- Release Date Wednesday, April 1, 2026

- Participating Stores All 2,426 'Hotto Motto' stores nationwide (as of the end of February)

'X/Instagram Campaign'

'X' 1. Follow the official Hotto Motto account (@hottomotto_com) 2. 'Repost' the campaign post from the official Hotto Motto account

Prize: 500 yen worth of Hotto Motto electronic money Number of winners: 100 people Period: Wednesday, April 1, 10:00 to Tuesday, April 14, 23:59

*Winners will be notified via DM on the spot. *Campaign posts will be made daily at 10:00 during the period, so you may enter as many times as you like. *To enter, you must both follow the official account and 'repost' the target post. Please note that entries missing either requirement will be invalid.

'Instagram' 1. Follow the official Hotto Motto account (@hottomotto_official) 2. 'Like' the campaign post from the official Hotto Motto account

Prize: Panasonic Scalp Esthetic <Spiral & Slide> EH-HE0J-S Number of winners: 1 person Period: Wednesday, April 1, 10:00 to Tuesday, April 14, 23:59

*Only winners will be contacted via DM by the official Hotto Motto Instagram account on or after Wednesday, April 15. *To enter, you must both follow the official account and 'like' the target post. Please note that entries missing either requirement will be invalid.

- Hotto Motto Official X (@hottomotto_com) https://x.com/hottomotto_com

- Hotto Motto Official Instagram (@hottomotto_official) https://www.instagram.com/hottomotto_official/

Prize Overview Panasonic Scalp Esthetic <Spiral & Slide> EH-HE0J-S

Convenient and affordable Hotto Motto online ordering! With Hotto Motto's online ordering, you can place orders up to 6 days in advance and reserve hors d'oeuvres and party menus. We are also distributing app coupons that can only be used for online orders.

- Online Ordering Site URL: https://www.hottomotto.com/netorder/

FACT BOX

Source: PR TIMES
Category: product_launch

Hotto Motto 'Umami-Spicy Asian Fair' Part 1: New 'Yakiniku Bibimbap' Launches, Mix 5 Ingredients for a Savory Spicy Kick!

⚡ Key Points

Mix 5 ingredients with our special savory-spicy sauce! A bibimbap featuring both meat and vegetables has arrived.

Product Overview

'X/Instagram Campaign'

Prize Overview Panasonic Scalp Esthetic <Spiral & Slide> EH-HE0J-S

Convenient and affordable Hotto Motto online ordering! With Hotto Motto's online ordering, you can place orders up to 6 days in advance and reserve hors d'oeuvres and party menus. We are also distributing app coupons that can only be used for online orders.

FACT BOX

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