PLAZA Launches “COOL ITEMS” Promotion Featuring Summer Cooling Beauty and Lifestyle Goods

StylingLife Holdings Plaza Style Company, based in Shinjuku, Tokyo, will hold its “COOL ITEMS” promotion at PLAZA stores nationwide from Thursday, May 14 to Thursday, June 4, 2026. The campaign features cosmetics and lifestyle goods themed around “COOL,” designed to help customers spend the hot season in a cooler and cuter way. This year’s PLAZA cooling lineup has been upgraded more than ever. The range includes body sprays with an icy, crisp texture that deliver an instant cooling sensation, body gels that keep the skin feeling cool simply by applying them, and compact items that are easy to carry. The assortment is designed to meet a wide variety of needs. Especially popular peach-scented COOL items are gathered together, and fragrance-based cooling items that help refresh the mood are also well represented. Many products are available to make hot summer days more comfortable both at home and outdoors. A major highlight is the new lineup from the popular fragrance brand OHANA MAHAALO. The “Point Cool Charm” series, available in three types at 1,650 yen each, combines a gel containing cooling ingredients with a cool-touch head, allowing users to enjoy a targeted cooling sensation. With its mini size and attached charm, it can be fastened to a bag or phone and carried like an accessory for smart use anytime, anywhere. The “Mini Body Sheet Set,” available in two types at 693 yen each, is a cute three-piece set of body sheets in a compact palm-sized format. It fits neatly into trendy mini bags and pouches, making it a recommended summer item. The set containing three packs of the most popular scent, “Pikake Aulii,” is a limited item available only at PLAZA and one other retailer. Other noteworthy products include body sorbets that can be applied to the wrists or neck to enjoy a cooling sensation on humid summer nights, as well as face masks with a cool feel. This summer, PLAZA’s cooling items aim to help customers get through the season comfortably. Selected recommended “COOL ITEMS” include: OHANA MAHAALO Fragrance Point Cool Charm in Pikake Aulii and Halia Nohea, 1,650 yen each; OHANA MAHAALO Fragrance Point Cool Charm Leia Makalapua, 1,650 yen, limited to PLAZA and two other retailers; OHANA MAHAALO Fragrance Mini Body Sheet Set, 693 yen; OHANA MAHAALO Fragrance Mini Body Sheet Set Pikake Aulii, 693 yen, limited to PLAZA and one other retailer; SQUSE ME Frozen Spray White Savon scent, 1,320 yen; YOLU Treats Summer Relax Night Care Body Sorbet, 1,540 yen, pre-release at PLAZA and one other retailer; Coolist Urban Asedalene Frozen Mojito scent, 935 yen; Saborino Otsukaresama Mask Peach Sparkling, 1,540 yen, pre-release at PLAZA and one other retailer; FERNANDA Fragrance Moist Body Gelato Momo, 1,540 yen; and SAVON&CO Silky Cool Body Sheet Savon de Peach, 385 yen. The “COOL ITEMS” promotion runs from May 14 to June 4, 2026. PLAZA online store lineup: https://www.plazastyle.com/shop/e/eCOOL202602/. All prices include tax. Available items may vary by store. The contents of this release are subject to change without notice.