'It's You Who Likes It.' PLAZA's 60th Anniversary Campaign
StylingLife Holdings Inc. Plaza Style Company is launching its 60th anniversary campaign, 'It's You Who Likes It,' starting April 24, 2026, featuring limited edition shopping bags and bandanas designed by Lauren Martin.
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- 📰 Published: April 24, 2026 at 17:00
- 🔍 Collected: April 24, 2026 at 08:31
- 🤖 AI Analyzed: April 24, 2026 at 08:48 (16 min after Collected)
StylingLife Holdings Inc. Plaza Style Company (Shinjuku-ku, Tokyo) will launch the 60th anniversary campaign 'It's You Who Likes It' in April 2026, marking the 60th milestone since the opening of its first store in April 1966. As the first phase of the anniversary campaign, starting Friday, April 24, 2026, PLAZA stores nationwide will roll out limited-edition shopping bags (20 yen per bag, tax included) and a giveaway campaign for a limited-edition novelty item (bandana, not for sale).
PLAZA opened its first store in April 1966 as an 'American-style drugstore' right in the middle of Japan's period of high economic growth, a time when the whole country admired Western culture and lifestyles, which influenced all aspects of life. Reaching its 60th anniversary this year, the company is launching the anniversary campaign 'It's You Who Likes It.'
Under the slogan 'HEARTS UP!', PLAZA, as a 'life motivate brand' that serves as a driving force to raise the heart rate of everyday life, aims to further increase the touchpoints between PLAZA's 'likes' and our customers' 'likes'. Furthermore, in an era of diversity where 'community (kaiwai) consumption' is advancing and people are open about their 'likes', we will closely support each individual's 'likes'.
The main visual for the 60th anniversary campaign features an original design by Lauren Martin, an illustrator based in New York. The number '60' is expressed with various 'likes' and 'expressions', creating a design that conveys the joy of finding everyday items that make everyone's HEARTS UP!
This visual design is also adopted for the limited-edition shopping bags (20 yen per bag, tax included) and the limited-edition novelty bandana (not for sale) as the first phase of the 60th anniversary campaign. Both the limited-edition shopping bags and the limited-edition novelty item will be available at PLAZA stores nationwide starting Friday, April 24, 2026. (*Both are available in limited quantities and will end when stock runs out. / The limited novelty item will be given at the register to PLAZA PASS main members who purchase 4,000 yen (tax included) or more.)
Additionally, at the end of May, PLAZA plans to launch 'Popress', a life-motivating media to look for hints for living with 'HEARTS UP!', and in October, it plans to revamp the uniforms for store staff, welcoming Yuta Ishikawa, who has designed uniforms for numerous brands. Other collaboration and limited-design planned products commemorating the 60th anniversary will also be released sequentially.
With gratitude for its 60th anniversary, PLAZA will unfold challenges that serve as a driving force to raise the heart rate of everyday life.
● PLAZA 60th Anniversary Special WEB Page: https://www.plazastyle.com/contents/plaza_60th/
● 60th Anniversary Statement
For 60 years, PLAZA has been particular about 'likes' and has continued to share 'likes'. Now, celebrating its 60th anniversary, we will once again support the feeling of believing in one's own 'likes'.
● About Illustrator Lauren Martin
[Lauren Martin]
An illustrator based in New York. Her work is charming for its approachable touch that captures the humor and joy found in everyday life. She excels at anthropomorphized characters, and her illustrations are featured across a wide range of media including apparel, merchandise, advertising campaigns, newspapers, and magazines. She is active from local to global stages, having collaborated with Uniqlo USA and had her work displayed throughout the streets of New York. Lauren's illustrations are full of playfulness and warmth that make you smile involuntarily, delivering a little HAPPY to everyday life. That positive energy, which lightens the viewer's heart and leads to a positive mood, attracts many people.
https://www.instagram.com/laurenmartin_studio/
[Starting Friday, April 24, 2026]
Rollout of Limited Shopping Bags and Limited Novelty Items (Not for Sale)
Starting Friday, April 24, 2026, PLAZA stores nationwide will launch the rollout of limited-edition anniversary design shopping bags (20 yen per bag, tax included) and a giveaway campaign for a limited novelty item (bandana, not for sale) in limited quantities. The limited novelty item will be given at the register to PLAZA PASS main members who purchase 4,000 yen (tax included) or more.
Details here ▷https://www.
PLAZA opened its first store in April 1966 as an 'American-style drugstore' right in the middle of Japan's period of high economic growth, a time when the whole country admired Western culture and lifestyles, which influenced all aspects of life. Reaching its 60th anniversary this year, the company is launching the anniversary campaign 'It's You Who Likes It.'
Under the slogan 'HEARTS UP!', PLAZA, as a 'life motivate brand' that serves as a driving force to raise the heart rate of everyday life, aims to further increase the touchpoints between PLAZA's 'likes' and our customers' 'likes'. Furthermore, in an era of diversity where 'community (kaiwai) consumption' is advancing and people are open about their 'likes', we will closely support each individual's 'likes'.
The main visual for the 60th anniversary campaign features an original design by Lauren Martin, an illustrator based in New York. The number '60' is expressed with various 'likes' and 'expressions', creating a design that conveys the joy of finding everyday items that make everyone's HEARTS UP!
This visual design is also adopted for the limited-edition shopping bags (20 yen per bag, tax included) and the limited-edition novelty bandana (not for sale) as the first phase of the 60th anniversary campaign. Both the limited-edition shopping bags and the limited-edition novelty item will be available at PLAZA stores nationwide starting Friday, April 24, 2026. (*Both are available in limited quantities and will end when stock runs out. / The limited novelty item will be given at the register to PLAZA PASS main members who purchase 4,000 yen (tax included) or more.)
Additionally, at the end of May, PLAZA plans to launch 'Popress', a life-motivating media to look for hints for living with 'HEARTS UP!', and in October, it plans to revamp the uniforms for store staff, welcoming Yuta Ishikawa, who has designed uniforms for numerous brands. Other collaboration and limited-design planned products commemorating the 60th anniversary will also be released sequentially.
With gratitude for its 60th anniversary, PLAZA will unfold challenges that serve as a driving force to raise the heart rate of everyday life.
● PLAZA 60th Anniversary Special WEB Page: https://www.plazastyle.com/contents/plaza_60th/
● 60th Anniversary Statement
For 60 years, PLAZA has been particular about 'likes' and has continued to share 'likes'. Now, celebrating its 60th anniversary, we will once again support the feeling of believing in one's own 'likes'.
● About Illustrator Lauren Martin
[Lauren Martin]
An illustrator based in New York. Her work is charming for its approachable touch that captures the humor and joy found in everyday life. She excels at anthropomorphized characters, and her illustrations are featured across a wide range of media including apparel, merchandise, advertising campaigns, newspapers, and magazines. She is active from local to global stages, having collaborated with Uniqlo USA and had her work displayed throughout the streets of New York. Lauren's illustrations are full of playfulness and warmth that make you smile involuntarily, delivering a little HAPPY to everyday life. That positive energy, which lightens the viewer's heart and leads to a positive mood, attracts many people.
https://www.instagram.com/laurenmartin_studio/
[Starting Friday, April 24, 2026]
Rollout of Limited Shopping Bags and Limited Novelty Items (Not for Sale)
Starting Friday, April 24, 2026, PLAZA stores nationwide will launch the rollout of limited-edition anniversary design shopping bags (20 yen per bag, tax included) and a giveaway campaign for a limited novelty item (bandana, not for sale) in limited quantities. The limited novelty item will be given at the register to PLAZA PASS main members who purchase 4,000 yen (tax included) or more.
Details here ▷https://www.