Shibuya Tourism Ambassador New Year's Greeting and Announcement of New Tourism Fellows for 2026

The Shibuya City Tourism Association (Location: Shibuya Ward, Tokyo; Representative Director: Jungo Kanayama) announced and introduced a total of 15 'Tourism Ambassadors' and 'Tourism Fellows' who will help vitalize Shibuya this fiscal year, coinciding with 'Shibuya Day' on Tuesday, April 28, 2026. The 'Tourism Ambassador System,' operated by the Association, started in 2016 and is now in its 10th year. Under this system, Tourism Ambassadors, who have a connection to Shibuya and contribute to the town's branding and urban development, take on the role of promoting and invigorating the Association's activities. Furthermore, 'Tourism Fellows,' who utilize their strengths and expertise in specific fields to energize the city, are publicly recruited annually, and 10 individuals were appointed this year. In this milestone year, the Association will work as a united entity with the total of 15 Tourism Ambassadors and Tourism Fellows, including newly joined members, to further disseminate Shibuya's appeal and promote business development. ■ Shibuya City Tourism Association Tourism Ambassador/Fellow Introduction Page http://play-shibuya.com/people/ 【Shibuya City Tourism Association Tourism Ambassadors' New Year's Greetings】 ■ Sachiko Kobayashi Born in Niigata Prefecture, she debuted at the age of 10 in 1964. In 1979, her song 'Omoide Sake' became a massive hit, selling over 2 million copies, and she received numerous music awards, including the Japan Record Award for Best Vocal Performance. In the same year, she made her first appearance on NHK's 'Kohaku Uta Gassen,' subsequently appearing 34 times. In recent years, her Niconico Douga and YouTube channels have garnered significant attention, making her popular among younger generations and internet users. She has served as Niigata Prefectural Honorary Citizen, Niigata City Tourism Ambassador, Koshu City Tourism Ambassador, and celebrated her 60th anniversary in entertainment in 2024. I will continue to serve as a 'Tourism Ambassador' from last year. I want to work together with everyone to make Shibuya a vibrant place not only for young people but for all generations, and to make it 'Shibuya to the world.' I can do this! Shibuya is still full of interesting things! This year, too, I will deliver 'happiness' from Shibuya to the world! ■ Zeebra A leading hip-hop activist representing Tokyo. Head of the music label 'GRAND MASTER.' His consistent pursuit of the next level and proactive approach have earned him support from a wide range of generations. It has been exactly 10 years since I became a Tourism Ambassador after being appointed as a 'Night Ambassador' to vitalize Shibuya's nightlife. I hope to continue to vitalize Shibuya with everyone, not just as an artist but as a Shibuya resident with my feet on the ground. If you see me in Shibuya, please feel free to say hello! ■ Akkun of Shibuya Festival man Akkun. Debuted as the guru of 'paripi' (party people). Currently active as an artist and TV personality. I am grateful to be working as a Tourism Ambassador again this year. Before I knew it, 10 years have passed since my first year in office. Time flies by. However, within that fleeting 'time,' culture and history are etched. Regardless of age differences or environmental differences, I want to live without forgetting the spirit of continuously challenging myself, while feeling the weight of history and the splendor of culture. Long live Shibuya! ■ Yuhi Komiyama Born in Harajuku. Vocalist & Keyboardist for Hoff Dylan. He has expanded his activities beyond music, becoming one of the most prolific musicians with regular appearances and serializations, a multi-creator showcasing various talents. He also serves as CEO (Chief Eat Officer) of the Oishii Shibuya-ku Project. I will continue to serve diligently as a Tourism Ambassador this year. I will continue to disseminate the ever-evolving charm of Shibuya. ■ ZARNY Shibuya Born in former Burma (now Myanmar), he came to Japan with his family as a political refugee from military-ruled Myanmar at the age of 8. He was scouted as a Shibuya magazine model and entered the fashion industry. Upon graduating from university, he transitioned into a fashion designer. In 2011, he established the brand 'ZARNY.' He has worked on designs for movies, dramas, stage costumes, corporate uniforms, sports uniforms, and has been responsible for the attire of imperial family members at ceremonies accompanying the abdication of Her Majesty the Empress Emerita and the enthronement of His Majesty the Emperor, as well as for leading Asian artists and Nobel Peace Prize laureates. He has high-profile clients worldwide and operates mainly in Tokyo and Shibuya, as well as Bangkok, Shanghai, Seoul, and Paris. In 2012, after an 8-year naturalization process, he acquired Japanese citizenship. He currently resides in Shibuya and is based in Paris. When I was a university student working as a Shibuya magazine model, the visuals I shot at a studio directly after school adorned the streets of Shibuya as a giant billboard for the 1st anniversary of Shibuya 109 Men's in April 2007. Many years have passed since then.