Gachapin & Mukku Appointed Shibuya Tourism Association Ambassadors

The Shibuya Tourism Association (Location: Shibuya Ward, Tokyo, hereinafter referred to as "the Association") has announced that Gachapin & Mukku will serve as "Minna Tomodachi Ambassadors" for the Shibuya Tourism Association from April 1, 2026 (Thursday) for one month, in collaboration with the "Gachapin & Mukku Minna Tomodachi Day" campaign developed by Fuji Television Network, Inc. and Fuji Consumer Products LLC.

During their ambassadorship, they will also participate in the "Shibuya City Cleanup Day" event on April 28 (Tuesday). Through activities conducted under Shibuya Ward's "Ordinance to Create a Beautiful Shibuya Together," they will broadly appeal to children and adults alike to raise awareness about environmental beautification. Furthermore, through activities such as the "Gachapin & Mukku Minna Tomodachi Day Campaign" in Shibuya and Harajuku, they will invigorate the region and spread the spirit of "Minna Tomodachi" (everyone is a friend) throughout Japan and the world.

■ Shibuya Tourism Association Ambassador Appointment Overview

Appointed Characters: Gachapin & Mukku

Title: Shibuya Tourism Association Tourism Ambassador ( Minna Tomodachi Ambassador )

Appointment Period: April 1, 2026 (Wednesday) - April 30, 2026 (Thursday) (approx. 1 month)

Appointing Body: General Incorporated Foundation Shibuya Tourism Association

Collaborative Initiatives: "Gachapin & Mukku Minna Tomodachi Day" Campaign, Shibuya City Cleanup Day

Gachapin & Mukku are characters born from the children's educational program "Hirake! Ponkikki," which began broadcasting on April 2, 1973, and have been loved across generations. In 2025, they were officially recognized by the Japan Anniversary Association, with April 2nd, their birthday, being established as "Gachapin & Mukku Minna Tomodachi Day." The spirit of respecting diversity and valuing human connections, embodied by their motto "Minna Tomodachi," deeply resonates with the Association's philosophy of promoting tourism in Shibuya.

■ "Gachapin & Mukku Minna Tomodachi Day" Campaign Overview

Fuji Television Network and Fuji Consumer Products will launch a large-scale collaboration with over 50 companies and more than 500 types of apparel, miscellaneous goods, and food items, centered around Shibuya and Harajuku areas starting from the end of March, with April 2nd, "Gachapin & Mukku Minna Tomodachi Day," as the core.

Collaboration products with popular brands such as and ST, KIDDY LAND, Columbia, CONVERSE, GAP, and FREAK'S STORE will be sequentially sold at each company's street stores, directly managed stores, and official online stores. Additionally, limited-time original menus will be offered at cafes and restaurants in the Shibuya and Harajuku areas.

Furthermore, the "Minna no Ponkikki's Exhibition P-kies for Everyone" will be held from April 17 (Friday) to May 18 (Monday) at PARCO MUSEUM TOKYO (Shibuya PARCO 4F) (Organizer: PARCO Co., Ltd.). A pop-up store will also appear on the 6th floor of Shibuya PARCO from April 29 (Wednesday, holiday) to May 10 (Sunday).

Collaboration Scale: Over 50 companies, more than 500 types (apparel, miscellaneous goods, food)

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