PLAY Supports Cloud-Based Broadcast Transmission for 'Nittele NEWS24'

PLAY (HQ: Shibuya-ku, Tokyo; President: Kazumichi Kuroda) announced that it has provided a broadcast signal transmission system for 'Nittele NEWS24,' a news-specialized channel produced by Nippon Television Network Corporation (HQ: Minato-ku, Tokyo; President: Hiroyuki Fukuda), utilizing the 'Assemble Live' feature of PLAY's video streaming platform, 'STREAKS.' This initiative enables the programming and transmission of a 24-hour linear channel in the cloud, allowing for the downsizing of master control equipment and a reduction in operational costs. This marks the first time that PLAY's system has been utilized for 'broadcast purposes,' extending beyond its traditional use for website and application video streaming. ■ Future Outlook Through cloud technologies that support DX in the broadcasting industry, PLAY aims to realize 'a new operational model that eliminates the boundary between broadcasting and streaming.' Starting with this initiative, PLAY will continue to contribute to the operational efficiency and cost reduction of broadcasting stations, while promoting the widespread adoption of cloud playout. About Nittele NEWS24 In addition to the Nittele NEWS24 channel operated by CS Nippon Corporation (HQ: Minato-ku, Tokyo; President: Tomoya Takahashi), the content is available on news distribution sites operated by Nippon TV and other external internet streaming platforms. About STREAKS (https://cloud.play.jp/streaks/) STREAKS is an online video platform that provides a total workflow required for OTT streaming to media companies that distribute premium domestic content. It offers necessary features for high-quality, high-performance streaming, including AI-driven Per-Title Encoding, 4K streaming, SSAI, integration with ad servers, and advanced content protection. It boasts one of the largest streaming track records in Japan and is widely adopted by major media companies due to its extensive experience in handling large-scale, high-load distribution. Company Name: PLAY, Inc. President: Kazumichi Kuroda Business Description: Video Solutions Business Established: March 16, 2010 Location: Shibuya Solasta, 1-21-1 Dogenzaka, Shibuya-ku, Tokyo URL: https://play.jp/ ◾️Inquiries regarding this press release: PLAY, Inc. PR Department E-mail: pr@play.jp