Plan･Do･See's First Mountain Resort, Phase 1 of the Hakuba Project: Accommodation Reservations Now Open for "THE ALPS HOTEL HAKUBA" Opening in December 2026
Plan･Do･See Inc. will begin operating the "Hakuba Alps Hotel" on April 1, 2026, and will reopen it as "THE ALPS HOTEL HAKUBA" in December 2026 after renovations. Reservations start today.
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- 📰 Published: April 1, 2026 at 22:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 10:50 (474h 2m after Collected)
Plan･Do･See Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Shohei Asaba), which develops hotels, restaurants, and wedding businesses in 46 major cities in Japan and around the world, will start operating the "Hakuba Alps Hotel," which is directly connected to the Hakuba Norikura Ski Resort, from April 1, 2026. Renovation work will commence simultaneously, and the hotel will newly open as "THE ALPS HOTEL HAKUBA" in December 2026. Furthermore, accommodation reservations for this hotel will begin today, April 1, 2026.
The Hakuba Alps Hotel, which will be reborn as THE ALPS HOTEL HAKUBA, originally opened in the Norikura area of Hakuba in 1971, pioneering the ski boom. The Hakuba Norikura area is closer to nature than other parts of Hakuba and is known as a ski resort blessed with high-quality powder snow in the winter. The luxurious environment that allows ski-in and ski-out, where the slopes spread out right in front of you the moment you step out of the hotel, has been loved by many skiers since then.
This time, we will renovate mainly the guest rooms and public areas, aiming for a mountain resort hotel that people from Japan and all over the world will want to visit in all seasons.
The public areas, including the lobby, will have a warm atmosphere where you can relax after fully enjoying nature. In addition to the outdoor pool, sauna, and hot spring facilities that have been popular since before the renovation, we also plan to offer an activity space with a newly added jukebox and billiard table, as well as a childcare center, so that you can fully enjoy your stay inside the hotel. Ski rentals and a ski school directly connected to the hotel are also available, and in the winter, you can enjoy snow sports with ski-in and ski-out access.
Entrance Lobby
Lobby Lounge
The hotel's main dining room will be an all-day dining facility that can be enjoyed not only by hotel guests but also by outside visitors. For lunch, we will offer curry and Western cuisine typical of a mountain resort, and for dinner, charcoal-grilled st...
The Hakuba Alps Hotel, which will be reborn as THE ALPS HOTEL HAKUBA, originally opened in the Norikura area of Hakuba in 1971, pioneering the ski boom. The Hakuba Norikura area is closer to nature than other parts of Hakuba and is known as a ski resort blessed with high-quality powder snow in the winter. The luxurious environment that allows ski-in and ski-out, where the slopes spread out right in front of you the moment you step out of the hotel, has been loved by many skiers since then.
This time, we will renovate mainly the guest rooms and public areas, aiming for a mountain resort hotel that people from Japan and all over the world will want to visit in all seasons.
The public areas, including the lobby, will have a warm atmosphere where you can relax after fully enjoying nature. In addition to the outdoor pool, sauna, and hot spring facilities that have been popular since before the renovation, we also plan to offer an activity space with a newly added jukebox and billiard table, as well as a childcare center, so that you can fully enjoy your stay inside the hotel. Ski rentals and a ski school directly connected to the hotel are also available, and in the winter, you can enjoy snow sports with ski-in and ski-out access.
Entrance Lobby
Lobby Lounge
The hotel's main dining room will be an all-day dining facility that can be enjoyed not only by hotel guests but also by outside visitors. For lunch, we will offer curry and Western cuisine typical of a mountain resort, and for dinner, charcoal-grilled st...