Work supplies brand "HODOK" launched, focusing on working women's "weekday fatigue"; first product "Gadget Pouch" to be released July 10

PLAN-B Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director: Masanori Torimot) has launched "HODOK," a work supplies brand with the concept of "I feel good on weekdays too," and will release its first product, the Gadget Pouch.

About the Brand

HODOK is a work supplies brand created for women who want to work hard but also want to cherish their own lives, and don't want to give up either.

The brand name embodies the meaning of gradually "unwinding" tense feelings and tangled thoughts from work. It conveys the idea of "unwinding" something that has become rigid.

HODOK aims to increase the number of women who work healthily to enrich their lives, rather than living for their work, and will develop products accordingly.

Features of the First Product "HODOK Gadget Pouch"

HODOK believes that the cause of work fatigue is not only the work itself, but also the accumulation of small stresses such as "searching," "tidying up," and "carrying."

The first product to be released is a "Gadget Pouch that Solves the "Annoyances" During Work," which reduces small stresses during work and supports the creation of an environment where one can face work more comfortably.

It is designed to store laptop peripherals, chargers, mice, earphones, as well as cosmetics and personal items all together. It was developed by focusing on the small "annoyances" of "searching" and "messiness" that arise during work.

Feature 1: Storage Capacity Designed from a "Working Woman's Perspective" - Consolidate Items Used at Your Desk -

It is designed to store not only PC peripherals but also cosmetics and personal items that you might want to use at your desk. This prevents items from scattering in your bag or on your desk, supporting the creation of an environment where you can concentrate on your work.

Recently, the places where people work have become more diverse, such as remote work and office work. With this pouch, you can consolidate necessary items, allowing you to carry a comfortable work environment with you regardless of where you work.

Feature 2: Wide Opening for Easy Access - An Organized Experience that Reduces "Search Time" -

The large opening allows you to see the contents at a glance. You can quickly take out what you need, reducing the stress of searching through your bag.

When you have a lot of luggage, you often end up storing items in pockets or multiple pouches. Then, when you try to take out something you want, you have to search again to find out where it is.

By storing necessary items together, you can find what you're looking for the moment the pouch opens wide.

Feature 3: Built-in Cushioning and Water-Repellent Material - For More Peace of Mind in Daily Carrying -

The bottom and sides have built-in cushioning to protect gadgets such as mice, chargers, and cameras from impact.

Furthermore, the use of water-repellent material allows you to carry it with peace of mind during commutes and travel.

Series Expansion

Hikari Series

Like a ray of light shining into a bright room.

This series is designed to help you recall positive feelings even during busy weekdays, unwinding your mind.

Drip Series

Like taking a deep breath after a tense atmosphere.

This series is inspired by moments spent at your favorite cafe, creating a relaxing time.

Product Overview

Product Name: HODOK Gadget Pouch

Colors:

Hikari Series (Ivory/Deep Orange)

Drip Series (Brown/Butter Yellow)

Price: 3,480 yen (tax included)

Release Date: July 10, 2026 (Fri)

Sales Locations: TikTok Shop, and others sequentially

Official Accounts

Instagram https://www.instagram.com/hodok.official/

TikTok https://www.tiktok.com/@hodok.official/

A Message from the Developers

"I feel good on weekdays too."

HODOK is a work supplies brand born from the wish that more women would feel this way.

We felt "difficulty" in our work.

Work is fun. We should feel a sense of accomplishment.

Regardless of how long we work, we are exhausted at the end of the day, and we end up postponing reading that book we were interested in or meeting friends.

This is the "difficulty" of enjoying work but not having the energy left to enjoy weekday evenings.

Recently, attention has been focused on "efficiency" and "recovery" from fatigue.

Of course, these are very important concepts.

On the other hand, we thought, instead of working efficiently and recovering our tired bodies, could we make the daily work time itself more comfortable?

As a result, we wondered if we could make weekday evenings not "time for recovery," but "time to further enrich our lives."

Working hard.

And enjoying life as oneself.

Instead of choosing one or the other, we want to enable people to live each day valuing both.

HODOK aims to make it commonplace for women to work "sustainably" as a result of accumulating such days.

Now that many women spend a large part of their lives working, we believe it is important to be able to work "sustainably" both mentally and physically.

To achieve this, we will develop products that solve the small inconveniences felt by working women and add color to their work environment.

We plan to continue developing work supply series that will make weekdays more comfortable for working women.

First, we hope that this gadget pouch will reduce the time you feel "annoyed" during work, even by a little, and increase the time you can enjoy work from the heart by that much.

We would be delighted if you would pick it up.

Company Profile

PLAN-B Co., Ltd. is a digital marketing company that supports the business growth of companies.

We provide optimal solutions tailored to customer needs, including support for SNS/influencer marketing, SEO/LLMO consulting, and advertising/promotion support. We also develop and offer proprietary services such as the SEO tool "SEARCH WRITE" and the SNS marketing tool "Cast Me!", supporting the sustainable growth of companies through both consulting and SaaS.

Company Name: PLAN-B Co., Ltd.

Business Activities: Digital Marketing Business, Marketing DX Business, Social Commerce Support Business

Osaka Headquarters: 1-28-3 Shinmachi, Nishi-ku, Osaka, Yotsubashi Grand Square 6F

Tokyo Headquarters: 2-5-9 Higashi-Gotanda, Shinagawa-ku, Tokyo, CIRCLES with Shimazuyama 3F

Representative: Masanori Torimot, Representative Director

Established: October 22, 2003

Homepage: https://www.plan-b.co.jp