PLAN-B Acquires All Three TikTok Shop Partner Certifications (TSP, TAP, CAP) to Strengthen Support Services

PLAN-B, Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative: Masanori Toriimoto) has announced that it has newly acquired the 'Creator Agency Partner (CAP)' certification within TikTok Shop's official partner program.

With this, the company now holds all three official TikTok partner certifications, having previously acquired 'TikTok Shop Partner (TSP)' and 'TikTok Affiliate Partner (TAP)'.

Leveraging its track record and expertise in SNS promotion support, including TikTok affiliate marketing, the company has comprehensively supported the utilization of TikTok Shop. Since acquiring the CAP certification, the company has already gained over 100 creators in its network within approximately two weeks.

Moving forward, PLAN-B intends to strengthen its cross-functional support system, ranging from strategy design to shop opening, operation, affiliate promotion, and content planning/delivery support by affiliated creators, aiming to contribute to the sustainable business growth and sales expansion of tenant companies.

## About TikTok Shop Partner Certifications (TSP, TAP, CAP)

### TikTok Shop Partner (TSP)
Certification granted to partners providing comprehensive store operation support for brands and businesses on TikTok Shop, including account operation, product registration, live streaming, and content production.

### TikTok Affiliate Partner (TAP)
Certification granted to partners possessing professional knowledge and operational systems for sales promotion support utilizing TikTok affiliate marketing.

### Creator Agency Partner (CAP)
Certification granted to partners that manage and nurture creators active on TikTok, supporting promotional activities through short videos and live streams.

## PLAN-B's TikTok Shop Support Services

### Support Areas
PLAN-B provides integrated support ranging from consulting and strategy design to EC operations, sales expansion promotions, and content planning leveraging its creator network. By providing total support focused on sales expansion rather than mere buzz, PLAN-B realizes successful TikTok Shop utilization.

### Examples of Support Achievements
- Achieved 3,000 monthly sales through viral posts (sales stopped due to sell-out).
- Achieved 1 million GMV within 1 week of shop opening/posts, and 2 million GMV in 10 days (sales stopped due to sell-out).
- Exceeded 100 million monthly total views and ranked 1st in a video-focused ranking event.
- PLAN-B live commerce creator appointed as official ambassador for a beverage brand based on sales performance.
- Experience supporting a major Korean health & beauty store operator.

### Support Details
- Strategy Design & Shop Setup: Professional planners accompany shop launches.
- Advertising: Management of advertising within TikTok.
- Casting: Assignment of TikTokers for PR posts.
- UGC Generation: PR posts with a UGC feel using affiliated affiliate marketers.
- Live Commerce: Live streaming on client or influencer accounts.
- Creator Collaboration: Video posts and live stream campaigns by creators suitable for the product.
- Account Operation: 代行 (Operation agency) for client official accounts.

## About PLAN-B's TikTok Shop Support Service
The 'TikTok Shop Support Service' is an end-to-end service that supports everything from strategy design to sales promotion, leveraging a unique creator network and high-quality creative production capabilities. The company has supported thousands of SNS marketing projects and generates over 100 million JPY in monthly GMV on TikTok Shop.