Book Launch on April 27: 'Understand in 60 Minutes! LLMO Super Introduction' - Explaining the Entire Picture of LLMO from Basics to Practice as the 'Premises' of Marketing Change
PLAN-B Marketing Partners will publish an introductory book on 'LLMO' on April 27, 2026. Addressing the shift from search engines to AI consultation, the book provides a systematic guide to building brand trust and reputation to be chosen by AI.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 21:16
- 🔍 Collected: April 23, 2026 at 13:01
- 🤖 AI Analyzed: April 23, 2026 at 23:26 (10h 24m after Collected)
PLAN-B Marketing Partners Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director: Shinya Fujino) will publish the book "Understand in 60 Minutes! LLMO Super Introduction" through Gijutsu-Hyohron Co., Ltd. on Monday, April 27, 2026.
This book provides a systematic explanation from the basics of "LLMO (Large Language Model Optimization)," a new marketing method for the AI era, while taking into account changes in user behavior. It is a well-organized guide that makes it easy even for beginners to understand the concepts and practical methods for building the "trust and reputation" necessary to be chosen by AI.
Pre-order on Amazon
■ Background of Publication
With the widespread use of generative AI, traditional "searching" is shifting towards "consulting" with AI, significantly changing how users gather information and make decisions. In response to these changes, companies are required to rethink their information dissemination and marketing strategies, leading to growing interest in "LLMO (Large Language Model Optimization)" as a new mindset.
On the other hand, LLMO is still a concept in transition, leading to various interpretations, such as debates over whether it is an extension of SEO or a completely new method, and information that is heavily skewed towards technology and tactical countermeasures.
Considering this situation, this book redefines LLMO as "brand management on the Web itself." It systematically organizes the concepts and practical methods starting from the essence of how to build "trust and reputation" to be chosen by AI, while cross-cutting various initiatives such as SEO, PR, advertising, and SNS.
■ Contents of the Book | An Introductory Book to Understand Marketing in the AI Era in 60 Minutes
This book covers everything from the basics of LLMO to actionable steps directly linked to practice, such as key points for information dissemination to be chosen by AI and diagnostic methods to grasp a company's current position.
Furthermore, it addresses management perspectives, such as how to make investment decisions and what kind of organizational structure should be adopted.
The content is designed to be useful for a wide range of audiences, from those learning about LLMO for the first time to executives and marketing leaders.
Features of this book:
- Systematically organizes the essence of marketing in the AI era, not just methodologies.
- Explains LLMO from concept to practice, cross-cutting SEO, PR, advertising, SNS, etc.
- Covers everything from practical workflows to investment decisions and management.
- Explained with full color and illustrations, making it easy for beginners to understand.
Recommended for:
- Those who want to organize the overall picture and premises of marketing in the AI era.
- Those involved in corporate information dissemination, such as SEO, public relations/PR, and advertising departments.
- Those who feel challenged in disseminating information and building a brand to be chosen by AI.
- Those who are unsure when and where to start with LLMO.
■ About the Author
PLAN-B Marketing Partners Co., Ltd.
General Manager, AI Marketing Division
Haruyuki Ideta (X: @haruideta)
Joined PLAN-B Co., Ltd. as a new graduate in 2018. Served as the head of the SEO department, engaging in consulting, media launch support, and service development. Appointed as the General Manager of the AI Marketing Division in 2026, working on corporate marketing support centered on LLMO, as well as handling strategic design from upper layers such as business strategy.
Backed by research and practical expertise in generative AI and marketing in the AI era, he is widely active in speaking at seminars, contributing articles, and writing expert columns.
List of authored articles: https://service.plan-b.co.jp/writer/11175/
Author's Message
I wrote this book based on the realizations gained while addressing consultations and challenges from our clients daily, and the accumulation of continuous research and verification regarding AI.
With the spread of generative AI, searching is changing from "the act of looking for information" to "consulting to get an answer," and the way users gather information and make decisions is drastically changing. Amidst these changes, there are two perspectives on AI search countermeasures: viewing it as an "extension of SEO" and discussing it as a "new method."
In this book, rather than treating them as oppositional, we have organized LLMO as "brand management on the Web."
It is not that SEO will become unnecessary, nor that a special new method has emerged. We believe that it is crucial to figure out how to build "trust and reputation" that is also chosen by AI, while cross-cutting conventional efforts such as SEO, PR, advertising, and SNS.
Also, while technical aspects such as AI mechanisms and countermeasure methods attract attention, we believe it is necessary to organize the changes in user behavior that are the premise for them, and this book places emphasis on that point as well.
We hope this book will help...
This book provides a systematic explanation from the basics of "LLMO (Large Language Model Optimization)," a new marketing method for the AI era, while taking into account changes in user behavior. It is a well-organized guide that makes it easy even for beginners to understand the concepts and practical methods for building the "trust and reputation" necessary to be chosen by AI.
Pre-order on Amazon
■ Background of Publication
With the widespread use of generative AI, traditional "searching" is shifting towards "consulting" with AI, significantly changing how users gather information and make decisions. In response to these changes, companies are required to rethink their information dissemination and marketing strategies, leading to growing interest in "LLMO (Large Language Model Optimization)" as a new mindset.
On the other hand, LLMO is still a concept in transition, leading to various interpretations, such as debates over whether it is an extension of SEO or a completely new method, and information that is heavily skewed towards technology and tactical countermeasures.
Considering this situation, this book redefines LLMO as "brand management on the Web itself." It systematically organizes the concepts and practical methods starting from the essence of how to build "trust and reputation" to be chosen by AI, while cross-cutting various initiatives such as SEO, PR, advertising, and SNS.
■ Contents of the Book | An Introductory Book to Understand Marketing in the AI Era in 60 Minutes
This book covers everything from the basics of LLMO to actionable steps directly linked to practice, such as key points for information dissemination to be chosen by AI and diagnostic methods to grasp a company's current position.
Furthermore, it addresses management perspectives, such as how to make investment decisions and what kind of organizational structure should be adopted.
The content is designed to be useful for a wide range of audiences, from those learning about LLMO for the first time to executives and marketing leaders.
Features of this book:
- Systematically organizes the essence of marketing in the AI era, not just methodologies.
- Explains LLMO from concept to practice, cross-cutting SEO, PR, advertising, SNS, etc.
- Covers everything from practical workflows to investment decisions and management.
- Explained with full color and illustrations, making it easy for beginners to understand.
Recommended for:
- Those who want to organize the overall picture and premises of marketing in the AI era.
- Those involved in corporate information dissemination, such as SEO, public relations/PR, and advertising departments.
- Those who feel challenged in disseminating information and building a brand to be chosen by AI.
- Those who are unsure when and where to start with LLMO.
■ About the Author
PLAN-B Marketing Partners Co., Ltd.
General Manager, AI Marketing Division
Haruyuki Ideta (X: @haruideta)
Joined PLAN-B Co., Ltd. as a new graduate in 2018. Served as the head of the SEO department, engaging in consulting, media launch support, and service development. Appointed as the General Manager of the AI Marketing Division in 2026, working on corporate marketing support centered on LLMO, as well as handling strategic design from upper layers such as business strategy.
Backed by research and practical expertise in generative AI and marketing in the AI era, he is widely active in speaking at seminars, contributing articles, and writing expert columns.
List of authored articles: https://service.plan-b.co.jp/writer/11175/
Author's Message
I wrote this book based on the realizations gained while addressing consultations and challenges from our clients daily, and the accumulation of continuous research and verification regarding AI.
With the spread of generative AI, searching is changing from "the act of looking for information" to "consulting to get an answer," and the way users gather information and make decisions is drastically changing. Amidst these changes, there are two perspectives on AI search countermeasures: viewing it as an "extension of SEO" and discussing it as a "new method."
In this book, rather than treating them as oppositional, we have organized LLMO as "brand management on the Web."
It is not that SEO will become unnecessary, nor that a special new method has emerged. We believe that it is crucial to figure out how to build "trust and reputation" that is also chosen by AI, while cross-cutting conventional efforts such as SEO, PR, advertising, and SNS.
Also, while technical aspects such as AI mechanisms and countermeasure methods attract attention, we believe it is necessary to organize the changes in user behavior that are the premise for them, and this book places emphasis on that point as well.
We hope this book will help...