PLAN-B Signs Strategic Business Alliance Agreement with Glad Cube - Maximizing Influencer Marketing Results by Assetizing Content and Integrating Video Customer Service Technology

PLAN-B Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo / Nishi-ku, Osaka; Representative Director: Masanori Torimot) has entered into a strategic business alliance agreement with Glad Cube Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director CEO: Hiroki Kanajima) in the field of marketing support, utilizing the assetization of influencer videos through secondary use and "video customer service" technology.

Based on this alliance, from March 31, 2026 (Tuesday), we will begin offering a performance improvement solution for EC and websites that fuses influencer marketing with website improvement.

■ Overview of this Alliance

This alliance combines PLAN-B's proposed "Influencer Growth® Model (Assetization of Posts)" with Glad Cube's "SiTest Engage" "video customer service" technology to maximize engagement on websites.

It aims to elevate the "point" of customer acquisition on social media into a "line" of purchase experience on websites, supporting the maximization of Customer Lifetime Value (LTV).

■ Background of Collaboration

Challenge of "Performance Connection" in Influencer Marketing and Video Utilization

In recent years, influencer marketing has been increasingly utilized as an important customer touchpoint. However, challenges have become apparent, such as "it remains at brand awareness on social media, and its contribution to sales is unclear," and "high-quality video content produced is consumed in one-off posts and not fully utilized as assets."

Furthermore, from the perspective of customer experience on websites, information design centered on still images often fails to fully convey the appeal of products, and does not adequately support user decision-making. Additionally, there are hurdles to video utilization, such as high secondary use fees for using influencer videos on websites.

In response to this situation where the inherent value of video content is not fully realized, this alliance provides a mechanism to continuously link results by utilizing content generated on social media for customer service and decision support on websites. By combining the strengths of both companies, we aim to enhance the customer experience centered on video content and maximize marketing performance.

■ Value Proposition of this Solution

This solution supports the maximization of performance up to the point of purchase by designing and executing everything from the creation of influencer video content to customer service, analysis, and improvement on the website in an integrated manner. While influencer marketing has traditionally tended to be a one-off promotion, this solution enables its use as a marketing foundation that continuously generates results.

① Assetize high-quality influencer videos through "secondary use"

Utilizing the influencer marketing platform "Cast Me!" and strategic casting capabilities provided by PLAN-B, we select influencers who are optimal for the product. We plan and produce highly persuasive video content.

The produced videos can be used secondarily for free (※conditions apply), and "selling videos" that received significant response on social media can be continuously utilized as customer service content on your company's EC site or LP, accumulating them as marketing assets.

② Improve CVR with "video customer service" implemented without code

Using Glad Cube's "SiTest Engage," the created influencer videos are implemented on the LP in pop-up or picture-in-picture (tracking playback in a corner of the screen) format without code.

By displaying videos according to the user's viewing timing and behavior, we promote product understanding and appeal to the product's attractiveness, which is difficult to convey with still images. This supports purchase decisions and contributes to an increase in Conversion Rate (CVR).

③ Continuous CX improvement based on data

The heat map analysis function of "SiTest" visualizes video viewing status and user behavior, analyzing content that contributes to results. By combining the expertise of both companies, we comprehensively optimize influencer marketing and website improvement, establishing a continuous performance improvement cycle that goes beyond one-off promotions.

■ Future Developments

Based on the feedback obtained from operating this solution, we will advance the sophistication of the solution by integrating the technologies of PLAN-B and Glad Cube. We aim to establish a new standard for marketing DX by maximizing the utilization value of video content and realizing strategic design that leads to sales, not just buzz.

■ About Glad Cube Co., Ltd. (Stock Code: 9561)

Glad Cube's vision is to "deliver smiles and joy (glad) to people around the world." We aim to be a tech company that is not only kind to people but also has the conviction and strength to face the world, and that excites people.

We also aim to grow into a leading company in Japan as a technology company pursuing cutting-edge technology.

Our business is divided into two pillars: Marketing DX business (site analysis/improvement tool "SiTest", internet advertising operation agency, etc.) that supports customers' marketing activities, and Technology business (sports data analysis media "SPAIA", DX development using generative AI) offering a wide range of services and products.

Location: Shinkawara Building 8F, 2-4-7 Kawaramachi, Chuo-ku, Osaka

Representative: Hiroki Kanajima, Representative Director CEO

Business Activities: SaaS, Advertising Operation Agency, SPAIA Development/Operation, Planning Proposal-based DX Development, etc.

Official HP: https://corp.glad-cube.com/

■ About Cast Me!

Cast Me! is an SNS marketing platform that accelerates brand growth with influencers, under the vision of "The era where enthusiasm, not the size of the advertising budget, determines sales."

Through matching with influencers who can create creative content that resonates with consumers and has diffusion power, and free secondary use of posts (※conditions apply), we offer innovative forms of communication, from the propagation of brand value to the creation of new value.

Service Page: https://castme.jp/

"Influencer Growth® Model" realized with Cast Me!

The "Influencer Growth® Model" is a concept that realizes reproducible measures that balance "strategy" and "results" in influencer marketing, which tends to be temporary.

Cast Me! supports the entire process of the Influencer Growth Model, including matching with influencers with high creative power, discovering compatible creative patterns, diffusion through secondary use, and reflecting it in overall branding. Starting from posts, we design advertising and branding strategies to lead the brand to growth.

■ About PLAN-B Co., Ltd.

PLAN-B Co., Ltd. is a comprehensive web marketing company that provides end-to-end support from strategy planning to execution.

In addition to SEO consulting with over 18 years of support experience, we offer optimal solutions tailored to customer needs, including LLMO consulting, advertising/promotion support, and influencer marketing support.

We also develop marketing support tools such as the SEO tool "SEARCH WRITE" and the integrated in-house support tool "Cast Me!" for maximizing SNS ROI. Utilizing reproducible know-how through both SaaS and consulting, we support customer business growth in a partnership-based manner.

【Company Profile】

Company Name: PLAN-B Co., Ltd.
Business Activities: Digital Marketing Business, Marketing DX Business, Social Commerce Support Business
Osaka Headquarters: 6F, Yotsubashi Grand Square, 1-28-3 Shinmachi, Nishi-ku, Osaka
Tokyo Headquarters: 3F, CIRCLES with Shimazuyama, 2-5-9 Higashi-Gotanda, Shinagawa-ku, Tokyo
Representative: Masanori Torimoto, Representative Director
Established: October 22, 2003

HP: https://www.plan-b.co.jp/