[Osaka Debut!! Japan's First Dashi Theme Park Kyoto Rikyu] The Secret to Dashimaki Selling 1,200 per Day Lies in the Dashi?! Rikyu's Dashi Items, Enabling Easy Home Reproduction of Dashi-Centric Dashimaki, Appear at Hankyu Umeda Main Store.

Kyoto Rikyu ~O-dashi and Dashimaki~ Fushimi Main Store, operated by Plameries Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, Representative Director: Takuya Kato, hereinafter referred to as "Plameries"), will be holding a limited-time pop-up store at Hankyu Umeda Main Store, B1F "Tree Terrace," from Wednesday, April 8, 2026, to Tuesday, April 14, 2026. This event will feature a wide range of popular Kyoto Rikyu products, including original items exclusively available at Hankyu Umeda Main Store. Dashi Masters and artisans from Kyoto Rikyu will be present to offer opportunities to experience the authentic deliciousness and charm of dashi. Similar to Kyoto Rikyu, this pop-up store is an experiential shop where customers can "enjoy the charm of dashi with all five senses," aiming to deliver the brand concept of "A Dashi Lifestyle That Changes Your Life" to more people. Held at "Japan and me" in the "Tree Terrace," located just by the escalator, marked by dashi ingredients as the main image. Many rare products with dashi as the main ingredient, unlike any other, will also be sold. Dashimaki, sold for a limited 7 days, available only here in Osaka. Kyoto Rikyu proposes a new culinary experience where dashi, which has traditionally been a supporting element in cooking, is savored as the "main character." Dashi, the foundation of Japanese food culture, is inherently meant to be appreciated for the delicate umami, aroma, and aftertaste of its ingredients. Kyoto Rikyu develops products and experiences centered around dashi itself, allowing customers to directly experience its charm. We propose a new value of "Dashi: from a supporting element to something to be savored." "The 'Dashimaki Selling 1,200 Per Day' is the simplest embodiment of dashi's charm. The aroma and umami of dashi spread through its fluffy and melt-in-your-mouth texture. The lingering aftertaste that spreads the moment it enters your mouth intuitively conveys the depth of dashi. This dashimaki is not just a popular product; it is supported by many customers as a 'dish for savoring dashi.'" Dashi spreads in your mouth with every bite. Addictive once you try it. As a new way to enjoy dashi, a new genre called 'edible dashi' has also emerged with 'Dashi Chips.' This experience allows you to directly feel the umami by eating dashi as it is, not just by 'drinking' or 'using it in cooking' as before. Buri and Katsuuo will be released starting April 8th. Kyoto Rikyu's products, under the concept of "A Dashi Lifestyle That Changes Your Life," propose making the value of dashi more accessible in everyday dining. By consuming dashi sufficiently, it is expected to have a salt-reducing effect and is also said to contribute to the improvement of "hidden taste disorders," which are increasing among modern people. We provide value that benefits a wide range of generations, from babies to the elderly. By incorporating dashi into daily life, we convey its appeal in enriching the eating habits themselves. - Perceive the aroma - Taste and confirm the flavor - Savor it as a dish "We offer value as a 'space for experiencing dashi,' not just a retail space." "This event will be held for a limited 7 days at Hankyu Umeda Main Store. It is a valuable opportunity to experience things like dashi tasting in the Osaka Umeda area, and popular products may sell out early, so visiting from the first day is recommended." With the concept of "A Dashi Lifestyle That Changes Your Life," Kyoto Rikyu continues to reconstruct the value of dashi to fit modern lifestyles and propose it as a new food culture. Through this pop-up store, we will deliver the charm of dashi, Japan's food culture, to more people. **[Event Overview]** **[Event Name]** Japan and me. A New Dashi Habit That Embraces Daily Life ~Tradition and Modernity, Delicious Overlap~ **[Date & Time]** Reiwa 8 (2026) April 8 (Wed) - April 14 (Tue) 10:00 - 20:00 **[Location]** Hankyu Umeda Main Store, B1F Tree Terrace (8-7 Kakuda-cho, Kita-ku, Osaka City, Osaka Prefecture, approximately 3 minutes walk from the Midosuji Exit/South Exit of JR "Osaka" Station) **[Products on Sale]** Hankyu Umeda limited "Drinking Dashi," Main Store limited "Dashi Nama Yatsuhashi," dashi packs, dashi spices, powdered seasonings, and many other dashi products. <> ■ Kyoto Rikyu ~O-dashi and Dashimaki~ Fushimi Main Store [Location] 45 Nakajima Toba Rikyu-cho, Fushimi Ward, Kyoto City, Kyoto Prefecture [Business Hours] 10:00 - 17:00 [Holidays] None [TEL] 075-623-7707 [Website] http://kyotorikyu.com [Parking] 45 spaces A charming store that reuses an old private house. <> ■ Kyoto Rikyu ~O-dashi and Dashimaki~ Kyoto Station Store [Location] JR Kyoto Station West Exit, 2F, North-South Free Passage (Kyoto Meika Meisai-dokoro Miyako), 901 Higashi Shiokoji-cho, Shimogyo-ku, Kyoto City [Business Hours] 8:30 - 21:00 [TEL] 075-708-6511 <> ■ Plameries Co., Ltd. [Location] 72 Nakajima Toba Rikyu-cho, Fushimi Ward, Kyoto City, Kyoto Prefecture [Representative] Takuya Kato [TEL] 075-622-8811 [Website] http://plameries.co.jp [About the Brand] "Kyoto Rikyu" is a dashi specialty brand produced by Plameries Co., Ltd., whose corporate philosophy is "Creating memorable places that last a lifetime and passing them on to future generations." From a different perspective than long-established restaurants, it proposes the charm of dashi to a wide range of age groups.