<<New Genre Born!!>> "Eat Dashi" with "Odashi Chips" launching from Kyoto Rikyu on April 8, 2026, bringing dashi closer to you!
Premeads Co., Ltd. will launch "Odashi Chips," a new genre of edible dashi snack from Kyoto Rikyu, at Hankyu Umeda Main Store on April 8, 2026. This product allows consumers of all ages to enjoy traditional Japanese umami intuitively in a versatile, healthy format.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 19:20
- 🔍 Collected: April 3, 2026 at 11:00
- 🤖 AI Analyzed: April 21, 2026 at 03:55 (424h 55m after Collected)
Premeads Co., Ltd. (Headquarters: Fushimi-ku, Kyoto), which operates Japan's first "Dashi Theme Park" Kyoto Rikyu, will launch a new product "Odashi Chips" from Wednesday, April 8, 2026, at the Tree Terrace on the 1st basement floor of the Hankyu Umeda Main Store. This product is a new genre of snack called "edible dashi" developed to allow people to enjoy Japan's traditional "dashi culture" more easily and in a new form.
Development Background
At Kyoto Rikyu, based on the concept of "Dashi life that changes your life," we are making efforts to allow people to experience the charm of dashi from all angles. This product was born from the desire to "enjoy dashi more on a daily basis" and "convey it intuitively to younger generations and overseas customers."
In addition to traditional ways of enjoying dashi such as drinking, using it in cooking, and sprinkling it, we challenge the new genre of "eating."
We propose a new style where you can intuitively feel the umami of dashi. Pursuing the balance between the umami of natural ingredients and texture, it was completed after repeated prototyping. We have realized a deep flavor that spreads in one bite and a light texture.
From something you "drink" to something you "eat". We will deliver a new umami experience from Kyoto.
Product Features
Ideal for cooking, snacks, and appetizers ◎
The edible dashi "Odashi Chips" is characterized by being easy to match with various dishes, based on the soy sauce flavor that is the foundation of Japanese cuisine. It can be widely used for egg on rice, miso soup, udon, and salads, and can also be used as a substitute for bacon flakes in pasta, making it a delightful product that can be enjoyed by everyone from children to the elderly. Of course, it is also perfect as a snack to eat as is or as an appetizer for alcohol.
Development Background
At Kyoto Rikyu, based on the concept of "Dashi life that changes your life," we are making efforts to allow people to experience the charm of dashi from all angles. This product was born from the desire to "enjoy dashi more on a daily basis" and "convey it intuitively to younger generations and overseas customers."
In addition to traditional ways of enjoying dashi such as drinking, using it in cooking, and sprinkling it, we challenge the new genre of "eating."
We propose a new style where you can intuitively feel the umami of dashi. Pursuing the balance between the umami of natural ingredients and texture, it was completed after repeated prototyping. We have realized a deep flavor that spreads in one bite and a light texture.
From something you "drink" to something you "eat". We will deliver a new umami experience from Kyoto.
Product Features
Ideal for cooking, snacks, and appetizers ◎
The edible dashi "Odashi Chips" is characterized by being easy to match with various dishes, based on the soy sauce flavor that is the foundation of Japanese cuisine. It can be widely used for egg on rice, miso soup, udon, and salads, and can also be used as a substitute for bacon flakes in pasta, making it a delightful product that can be enjoyed by everyone from children to the elderly. Of course, it is also perfect as a snack to eat as is or as an appetizer for alcohol.