PLAID to Host Business Conference 'X DIVE 2026' on July 9th, Focusing on 'What is Data That Creates Value?'

PLAID, Inc. (Chuo-ku, Tokyo; CEO: Kenta Kurahashi) will hold 'X DIVE 2026,' a conference exploring new value through co-creative dialogue among transformation leaders, on Thursday, July 9, 2026, at Tokyo Midtown Hall. X DIVE 2026 is open to anyone interested in corporate transformation, creating customer experience value, and utilizing new technologies and data, including AI. X DIVE is a conference that explores new value through co-creative dialogue among transformation leaders. Following its successful inaugural event last year, which attracted over 1,800 participants (including archive views), this will be the second iteration. In an era of increasing uncertainty, simply following individual 'answers' derived from existing cases is insufficient to drive corporate transformation and value creation. PLAID believes that what leaders need now is to possess 'questions' that allow them to think and explore within their own contexts. X DIVE centers on two approaches to stimulate such questions: 'Cross,' where different fields and perspectives intersect to shake up the premises of thinking, and 'Dive,' where participants delve deep into the thought processes of frontline leaders to sharpen their own questions. Through these, the conference provides an opportunity for participants to return to their own situations and take home questions for new challenges. The theme for X DIVE 2026 is 'What is Data That Creates Value?' With the spread of AI making general answers more accessible, the importance of unique data strategies to secure competitive advantage is increasing. Companies are now being asked, 'Does that data have the power to change your business?' By combining organizational missions with individual sensibilities to redefine, generate, and utilize 'value-creating data,' companies can polish their true strengths. X DIVE 2026 will gather frontline transformation leaders to explore future data strategies and corporate management through co-creative dialogue. The conference will feature 'Cross-talks' between experts, 'Technology Visions' showcasing the potential of new tech, and 'Project Stories' sharing corporate cases of value co-creation. The opening cross-talk will feature Peter Fader, Noriyuki Yanagawa, and Kenta Kurahashi. The venue will also include the 'X LOUNGE' and partner booths to facilitate networking and problem-solving.