PLAID Officially Launches Signals Dashboard, Integrating Digital Ad Data with 1st Party Data to Visualize Advertising Contribution to Business Revenue
PLAID Inc. has officially launched 'Signals Dashboard,' equipped with AI analysis features. It integrates 1st Party Data with ad data to visualize ad ROI based on LTV, enabling essential ad operations.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 18:00
- 🔍 Collected: April 24, 2026 at 09:31
- 🤖 AI Analyzed: April 25, 2026 at 04:06 (18h 34m after Collected)
PLAID Inc. (Chuo-ku, Tokyo: Representative Director and CEO Kenta Kurahashi) announces the official release of 'KARTE Signals DashBoard' (hereafter, Signals DashBoard), a dashboard feature of 'KARTE Signals' that realizes ad effectiveness improvement through the utilization of 1st Party Data. This official release includes expanded features such as AI-powered analysis.
Signals Dashboard: Visualizing Ad ROI with AI and Enabling Essential Business Activities in Ad Operations
For many years, internet advertising has expanded its market by chasing 'quantity,' such as impressions and clicks, toward an unspecified large number of people using 3rd Party Cookies. However, in recent years, as restrictions on the use of 3rd Party Cookies have led to a significant decline in the accuracy of digital ad delivery and measurement, it has become possible to improve data quality by utilizing 1st Party Data collected directly by companies. This allows for the measurement of not only short-term CPA (Cost Per Acquisition) but also LTV (Life Time Value), which estimates the contribution to business revenue over the medium to long term, thereby enabling judgments on the ROI of advertising. To positively lead such market changes, Signals Dashboard, which began service provision as a beta version in 2023, was born from a product linkage between 'KARTE Signals' and the marketing data platform 'Databeat' provided by Agito Inc., which became a PLAID group company the previous year. We have expanded features to enable essential ad operations that contribute to business revenue, such as correctly visualizing the impact of ad exposure including offline purchasing data from stores, and having AI propose hints for ad improvement from high-quality 1st Party Data, culminating in this official release.
Main Features of the Official Release of Signals Dashboard
Incorporating External Data Like Store Data to Analyze LTV via Digital Ads
Integrates 1st Party Data, such as online and store purchasing data, with ad data. It allows for the understanding of ad ROI on an LTV basis.
Automatic Integration with Over 40 Advertising Media
Automatically retrieves ad media reports by integrating with major ad media, including programmatic ads, social networking services, and affiliate ads.
AI Analysis Chat that Accelerates Insights
Explores improvement hints hidden in data through dialogue with AI. It smooths the consideration of measures to deliver better experiences to customers and enhances the accuracy of decision-making.
Furthermore, Signals DashBoard can be implemented as a standalone product without implementing KARTE. We also offer plans specialized only for the collection and visualization of ad media data. It can also be introduced as an integrated management tool for ad reports even without the KARTE measurement tag installed.
For details, please inquire from the link below.
https://karte.io/enterprise/
Comments from Companies Using the Official Release of Signals Dashboard
Mr. Keisuke Najima, PAL CO., LTD.
Previously, numbers were scattered across different media, making comparison and judgment difficult. The new user rate in GA4 also had accuracy issues due to sampling, and EC and store data were managed separately, taking time to grasp the overall picture. After introducing KARTE Signals Dashboard, we integrated 1st Party Data and store purchasing data, making it possible to view the ad effectiveness of multiple media in a list. Monitoring against our own standard for new acquisition CPA became possible, and SNS ads, which were previously difficult to evaluate, can now be judged by actual effectiveness including store CVs. Currently, our structure has changed so that we can present the Dashboard numbers to agencies and lead discussions on media allocation. In the future, we look forward to a system that captures customer behavior in a timely manner and immediately reflects it in each touchpoint of advertising, CRM, EC, and stores.
Mr. Hiroki Kaihara, SBI SECURITIES Co., Ltd.
As integrated data utilization across online and offline becomes essential, we decided to implement it because we were attracted to the dashboard's ability to safely and quickly visualize core data such as NISA and account openings, perform multifaceted attribution analysis that does not rely on last-click, and manage detailed permissions for each partner company.
Beyond the framework of a simple analysis tool, by fusing our own data and ad data, we expect to build a system that visualizes the contribution level of advertising investment to business profits and enables more essential decision-making.
About the On-Demand Seminar
We will hold an online seminar focusing on the introduction of Signals Dashboard.
Registration site: https
Keywords:
Signals Dashboard: Visualizing Ad ROI with AI and Enabling Essential Business Activities in Ad Operations
For many years, internet advertising has expanded its market by chasing 'quantity,' such as impressions and clicks, toward an unspecified large number of people using 3rd Party Cookies. However, in recent years, as restrictions on the use of 3rd Party Cookies have led to a significant decline in the accuracy of digital ad delivery and measurement, it has become possible to improve data quality by utilizing 1st Party Data collected directly by companies. This allows for the measurement of not only short-term CPA (Cost Per Acquisition) but also LTV (Life Time Value), which estimates the contribution to business revenue over the medium to long term, thereby enabling judgments on the ROI of advertising. To positively lead such market changes, Signals Dashboard, which began service provision as a beta version in 2023, was born from a product linkage between 'KARTE Signals' and the marketing data platform 'Databeat' provided by Agito Inc., which became a PLAID group company the previous year. We have expanded features to enable essential ad operations that contribute to business revenue, such as correctly visualizing the impact of ad exposure including offline purchasing data from stores, and having AI propose hints for ad improvement from high-quality 1st Party Data, culminating in this official release.
Main Features of the Official Release of Signals Dashboard
Incorporating External Data Like Store Data to Analyze LTV via Digital Ads
Integrates 1st Party Data, such as online and store purchasing data, with ad data. It allows for the understanding of ad ROI on an LTV basis.
Automatic Integration with Over 40 Advertising Media
Automatically retrieves ad media reports by integrating with major ad media, including programmatic ads, social networking services, and affiliate ads.
AI Analysis Chat that Accelerates Insights
Explores improvement hints hidden in data through dialogue with AI. It smooths the consideration of measures to deliver better experiences to customers and enhances the accuracy of decision-making.
Furthermore, Signals DashBoard can be implemented as a standalone product without implementing KARTE. We also offer plans specialized only for the collection and visualization of ad media data. It can also be introduced as an integrated management tool for ad reports even without the KARTE measurement tag installed.
For details, please inquire from the link below.
https://karte.io/enterprise/
Comments from Companies Using the Official Release of Signals Dashboard
Mr. Keisuke Najima, PAL CO., LTD.
Previously, numbers were scattered across different media, making comparison and judgment difficult. The new user rate in GA4 also had accuracy issues due to sampling, and EC and store data were managed separately, taking time to grasp the overall picture. After introducing KARTE Signals Dashboard, we integrated 1st Party Data and store purchasing data, making it possible to view the ad effectiveness of multiple media in a list. Monitoring against our own standard for new acquisition CPA became possible, and SNS ads, which were previously difficult to evaluate, can now be judged by actual effectiveness including store CVs. Currently, our structure has changed so that we can present the Dashboard numbers to agencies and lead discussions on media allocation. In the future, we look forward to a system that captures customer behavior in a timely manner and immediately reflects it in each touchpoint of advertising, CRM, EC, and stores.
Mr. Hiroki Kaihara, SBI SECURITIES Co., Ltd.
As integrated data utilization across online and offline becomes essential, we decided to implement it because we were attracted to the dashboard's ability to safely and quickly visualize core data such as NISA and account openings, perform multifaceted attribution analysis that does not rely on last-click, and manage detailed permissions for each partner company.
Beyond the framework of a simple analysis tool, by fusing our own data and ad data, we expect to build a system that visualizes the contribution level of advertising investment to business profits and enables more essential decision-making.
About the On-Demand Seminar
We will hold an online seminar focusing on the introduction of Signals Dashboard.
Registration site: https
Keywords: