Connected with all wedding venues and planners worldwide. Adventure Company PLACOLE Declares "A World Where Free Weddings Are Always Possible"

"Adventure Company PLACOLE (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director CEO: Koki Muto), which operates the "PLACOLE & DRESSY" brand, hereby declares "A World Where Free Weddings Are Always Possible" by connecting with all wedding venues and planners worldwide.

Our company supports April Dream, which aims to make April 1st a day to announce dreams. This press release is a dream of "Adventure Company PLACOLE."

Announcement | Declaration of "A World Where Free Weddings Are Always Possible"

Today, PLACOLE WEDDING announces the completion of its collaboration with all wedding venues and planners worldwide. This means that the problem of "not being able to find a venue that suits us" will now be a thing of the past. From today, a world begins where couples can always find the perfect planner and venue based on any condition—area, style, budget, number of guests. We believe all couples have the right to freely choose their wedding plan. We believe all businesses deserve an environment where their essential service quality can shine. Adventure Company PLACOLE is seriously committed to creating this world.

Background | The Industry Reality We've Experienced On-Site

In recent years, the number of weddings held in Japan has been on a downward trend, with more couples opting not to have a wedding ceremony. We have felt this reality daily on the front lines of the industry. However, are more couples truly thinking, "We don't want to have a wedding"? We don't believe so. A wedding is a unique experience in life. It's a time filled with smiles, where everyone gathered can share happiness—its value remains unchanged. That's why we believe we have a responsibility to protect and spread this culture.

"We want to do it, but we don't know how." "We can't find a venue that suits us." — We realized the problem wasn't the desire for a wedding, but how to find one.

Instead of searching for a venue as a "place," we believe couples should meet a planner as a "person." By reversing this order, couples can more naturally arrive at a wedding that truly reflects them.

Our philosophy is simple: "Increase the number of free weddings." A free wedding isn't about being lavish. It's about a ceremony that a couple feels is "the one." To achieve this, we envision two futures:

Freedom for Couples —Instead of compromising within the constraints of a "place" (venue), couples can create their unique wedding through an encounter with a "person" (planner).

Freedom for Businesses —A healthy market where essential service quality is fairly evaluated, without being caught in an advertising investment race.

Future Outlook | Until Free Weddings Become the Norm

Today, April 1st, we announced this vision as an "April Fool's Declaration." "Connected with all venues and planners worldwide" is, as of today, a dream. However, our desire to increase free weddings is not a lie. We believe that one person's wedding inspires another's "I want to do that." Believing in this chain reaction, Adventure Company PLACOLE will continue to accelerate its efforts towards realizing a world where all couples can freely choose their wedding.

This Month's Cover Model

April Issue Cover

Cover Model: Actress Miho Watanabe

Feature Article: https://dressy.pla-cole.wedding/202604-placoledressy/

PLACOLE&DRESSY Brand Story

Magical in life

-Magic in life-

PLACOLE (planning collection) -For diverse personalities-

DRESSY -Giving sparkle-

PLACOLE＆DRESSY -Magical words where individuality shines-

PLACOLE＆DRESSY "Magical words where individuality shines" is a luxury brand founded in the ancient city of Kamakura with the theme of "casting 100 different kinds of magic on 100 people's lives." It operates a fashion media that disseminates cutting-edge and valuable information, primarily focusing on wedding dresses. Original items with dress and flower motifs, such as jewelry, accessories, tableware, and tea, are carefully crafted with the desire to bring a little sparkle to everyday life, respecting the tradition of wedding dresses while breaking through conventions with unique ideas and the highest quality.

Adventure Log of Adventure Company PLACOLE

Adventure Company PLACOLE was established on November 2, 2015, and its official Facebook, Twitter, Instagram, and TikTok accounts have accumulated over 2.5 million followers. It also operates its own media such as "DRESSY" and "Bikayome Zukan farny," with a total of over 2.6 million monthly page views! It also operates "DRESSYONLINE," an e-commerce site where luxury wedding dresses can be purchased at up to 90% off. The "PLACOLE & DRESSY" wedding app, which compiles information and services related to weddings, has surpassed 210,000 cumulative downloads as of June 2025.

【Company Profile】 Company Name: Adventure Company PLACOLE URL: https://pla-cole.co/ Location: JR Yokohama Tower 21F, 1-1-1 Minamisaiwai, Nishi-ku, Yokohama City, Kanagawa Prefecture Established: November 2, 2015 Representative Director CEO: Koki Muto Business Activities "PLACOLE＆DRESSY" Brand/Marketing Business "DRESSY" Fashion Media Business "DRESSYCAFE" Cafe/Shop Business "ViKet Town" Metaverse Office Business

PLACOLE's Bases of Operation

ViKet Town, a metaverse space where colleagues can work together in the same space and time from anywhere in the world, serves as its headquarters. In January 2022, "DRESSY ROOM" opened in Yokohama on the 21st floor of JR Yokohama Tower. Subsequently, "DRESSYCAFE KAMAKURA" opened in Kamakura in June 2022, and two more stores, "DRESSYCAFE NAGOYA" and "DRESSY ROOM," opened in Nagoya in June 2023. Furthermore, "DRESSYCAFE OSAKA" and "DRESSY ROOM" are scheduled to open in Osaka in the autumn of 2025.

【List of Operated Services】 ▪PLACOLE&DRESSY IOS: https://apple.co/3JraLIz / Android: https://bit.ly/3FaQTH5 ▪PLACOLE WEDDING https://pla-cole.wedding/ ▪DRESSY https://dressy.pla-cole.wedding/ ▪Bikayome Zukan farny https://www.farny.jp/ ▪DRESSY ONLINE https://weddingdress.pla-cole.wedding/

▪DRESSY ROOM YOKOHAMAhttps://pla-cole.wedding/advisers ▪DRESSYCAFE KAMAKURAhttps://dressyroom-tea.pla-cole.wedding/

▪DRESSYCAFE NAGOYAhttps://dressycafe-nagoya.pla-cole.wedding/

▪ViKet Town https://viket-town.com/

▪IG analyticshttps://ig-analytics.placole.wedding/

▪MA（SNS+LP） PLANhttps://pla-cole.co/works_lp/

▼PLACOLE & DRESSY Accounts

Instagram

Dresses: https://www.instagram.com/placole_dressy Bikayome Zukan: https://www.instagram.com/farny_wedding Venue Introduction: https://www.instagram.com/wedding_adviser Original Brand: https://www.instagram.com/wands_dress EC/Mail Order: https://www.instagram.com/dressyonline_ Baby: https://www.instagram.com/dressy.baby Kamakura cafe: https://www.instagram.com/dressycafe_kamakura/ Meieki cafe: <a target="_blank" rel="nofollow ugc noopener" class="pr-link" data-link-id="fbee900