PIXTA Terminates Handling of 'AI-Generated Assets' on May 22, 2026

## PIXTA Terminates Handling of 'AI-Generated Assets' on May 22, 2026

PIXTA, a digital material marketplace (photos, illustrations, videos, and music) operated by Pixta Inc. (Tokyo; Representative Director: Daisuke Komata; TSE Standard: 3416), terminated the handling of 'AI-generated assets' on May 22, 2026. The company remains committed to enhancing the platform's value by connecting the needs of buyers with works from creator members, further strengthening the uniqueness of the platform.

### Overview of the Termination of 'AI-Generated Assets'

PIXTA ceased accepting new applications for AI-generated content on April 20, 2026 (Monday), and ended the sale of works treated as 'AI-generated assets' on May 22, 2026 (Friday). However, in light of the widespread adoption of AI technology in creative fields, PIXTA will continue to accept works where AI is used supplementarily, provided the creator has captured or created the work by their own hand and the AI does not significantly alter the content.

### Background Behind the Termination

Recent advances in image generation AI have opened new avenues for creative expression. PIXTA had previously continued to handle AI-generated content under established guidelines, respecting its potential as a new creative medium. However, the proliferation of AI tools led to a massive influx of AI-generated content in a short period, which made it difficult to match assets with the specific needs of buyers.

In response, PIXTA carefully analyzed the needs of its buyers, considered the rising demand for content created by human creators, and factored in the increased costs associated with AI-generated content and the resulting necessity for price adjustments. These factors led to the current decision.

This decision does not in any way constitute a rejection of AI-driven creative activities. While respecting the creative endeavors of its members and seeking coexistence with AI, PIXTA made this comprehensive judgment based on market trends and buyer needs. PIXTA aims to remain a platform where people and technology can coexist.

### Future Outlook

Under its corporate philosophy, 'Connecting Talent and Making the World Positive,' and its vision to be a global creative platform, PIXTA strives to provide a space where creators and buyers can connect. The ideal is an environment where unique works reach those who need them, and buyers find the materials they require.

Following the announcement, the policy drew significant attention on social media and web media. Every piece of feedback received serves as a driving force for the platform's future development. Moving forward, PIXTA will continue to monitor technology, including AI, and its evolving value in the creative industry, ensuring the platform grows by organically linking creator works with buyer needs.