Responding to the expanding "Nuikatsu" trend: Experiential Plushie Strap Making Store "YASUMI LAB TOKYO" Newly Opens a Street-Level Store in Ikebukuro on May 15th

Pixta Inc. (Shibuya-ku, Tokyo; Representative Director: Daisuke Komata; TSE Standard: 3416) subsidiary, YASUMI WORKS Co., Ltd. (Nagoya City, Aichi Prefecture; Representative Director: Ayumi Nakahama), will open "YASUMI LAB TOKYO," an experiential workshop store where visitors can enjoy making original plushie straps, in Ikebukuro, Tokyo, on Friday, May 15, 2026. This store will be the third in the Tokyo area, following the Iidabashi and Shinjuku branches, and will be YASUMI WORKS' first street-level store.

◆YASUMI LAB TOKYO: https://www.instagram.com/zzzlab.tokyo

New Store Opening Information

<Opening Date and Time> Opens from 11:00 AM on Friday, May 15, 2026

<Store Name> YASUMI LAB TOKYO Instagram account: https://www.instagram.com/zzzlab.tokyo

<Location> Maison Fuji 102, 4-29-2 Ikebukuro, Toshima-ku, Tokyo

<Overview> An experiential workshop store where you can enjoy making original plushie straps.

What is YASUMI LAB TOKYO?

YASUMI LAB TOKYO is an experiential workshop store where you can enjoy making your very own original plushie strap. You will complete a unique plushie by sewing pre-prepared fabric with a needle and thread. Even if you are a beginner at sewing, our staff will carefully support you from the basics, so you can participate with confidence.

<Workshop Details> The "YASUMI LAB TOKYO" workshop allows you to enjoy a series of production processes, from sewing the fabric to stuffing and finishing, all in one seat.

① Sew along the pattern Sew along the pre-prepared soft fabric pattern.

② Cut out the shape and turn it inside out After sewing, carefully cut around the edges with scissors. Then, when you turn the fabric inside out, the shape of an animal gradually emerges.

③ Stuff with cotton Gently stuff with fluffy cotton until it reaches your desired plumpness.

④ Close the opening and complete After stuffing with cotton, neatly sew the opening shut to complete it. You can further arrange it cutely with optional clothes or face parts.

<Required Time> 1 to 1.5 hours (you can enjoy it at your own pace)

<Price> The "YASUMI LAB TOKYO" pricing system is simple, centered around the plushie strap making experience. You can add optional arrangements as you like.

Plushie strap making experience 4,900 yen (tax included)

Options (clothes, face parts, etc.) Approximately 200 to 500 yen each. You can choose on the spot on the day.

<Business Hours> From 11:00 AM (Please check the official reservation site for detailed business hours)

<Features of YASUMI LAB TOKYO> Safe handmade experience even for sewing beginners Our staff will carefully support you from the basics of sewing. Even if it's your first time holding a needle, you can complete a one-of-a-kind plushie strap.

After completion, it becomes a "companion" you can take with you every day The completed plushie can be attached to your bag, displayed in your room, or become a "companion" you can take with you every day. You can arrange it to your liking with optional clothes or face parts.

A place for creating social media-worthy memories The time spent sewing side-by-side with friends, couples, or parents and children becomes a precious memory in itself. You can take photos that you'll want to share on social media with your completed "companion."

How to Use

Our store operates on a reservation-only basis. You can reserve the plushie strap making workshop by one of the following methods. Please make your reservation at least 24 hours in advance.

<Official Reservation Site> You can check availability and make a reservation from the official reservation site. ◆Official Reservation Site: https://yasumiworks.stores.jp/reserve/Yasumi-tokyo

<Inquiries via Instagram> Same-day reservations can be inquired about via Instagram. Feel free to inquire about same-day reservations or availability via Instagram DM. ◆Instagram account: https://www.instagram.com/zzzlab.tokyo

*Please note that we may not be able to provide guidance via DM depending on congestion.

Background of Opening

Today, with just a smartphone, you can quickly get what you want and enjoy as much content as you like. Precisely because everything can be completed online, we offer an experience that goes beyond the screen.