Business Video Media 'PIVOT' Launches Branding Campaign with New Slogan 'Actionable Knowledge' Starting June 29

PIVOT Inc., operator of the business video media platform 'PIVOT' (Headquarters: 2F, JPR Harajuku Building, 6-17-11 Jingumae, Shibuya-ku, Tokyo; CEO: Norihiko Sasaki), will launch a branding campaign featuring video and graphic content starting Monday, June 29, 2026. The campaign will run for approximately one month across OOH (out-of-home) advertising locations in Tokyo's business districts, including Marunouchi and Shiodome.

Additionally, from Monday, July 6, 2026, for two weeks, PIVOT will run the 'PIVOT TAXI' campaign, taking over in-vehicle digital signage on 100 taxis operating across Tokyo.

Alongside this campaign, PIVOT has introduced a new tagline, 'Actionable Knowledge,' to better express the value it provides.

As of June 28, 2026, PIVOT's official YouTube channel has reached 4 million subscribers, establishing itself as one of Japan's largest business video media platforms. This milestone reflects the growing demand for 'knowledge' that directly impacts professionals' lives—covering topics such as work, finance, health, careers, and education.

To fulfill its mission of 'Pivoting Japan,' PIVOT will continue collaborating with leading experts and practitioners across various fields to deliver 'actionable knowledge' to its audience.

Message behind the new tagline (PIVOT CEO Norihiko Sasaki)

'Actionable Knowledge' represents the modern form of 'practical learning.' During the Meiji era, Yukichi Fukuzawa advocated for 'jitsugaku' (practical learning), combining 'skills' such as reading, accounting, and abacus with 'knowledge' in economics, ethics, and foreign languages—an education designed to empower individuals to thrive in a new era.

Today, we are again in a period of great transformation. In this era, PIVOT aims to deliver 'actionable knowledge' that helps people succeed in work, investing, and health, as well as 'knowledge that moves' companies, society, and the nation. We hope our content contributes, even in a small way, to the growth, success, and happiness of those navigating this new age.

Overview of the Brand Campaign

Brand Statement

Graphics

Videos

OOH Media Deployment

Start Date: Starting June 29, 2026 (rolling basis)

<Marunouchi Area>

Tokyo Station Central Passage Electric Illuminated Digital Sheet Set

Tokyo Station Marunouchi Large LED Vision

J-AD Vision, Tokyo Station Marunouchi Underground Connecting Passage

Panorama Tokyo

Tokyo Station Marunouchi Line Connecting Passage Double Big Sheet

GRAND

Marunouchi Vision

Marunouchi Link Signage I

Marunouchi Link Signage II

Workspaces in Marunouchi Building, Shin-Marunouchi Building, and Shin-Tokyo Building

Maruzen Marunouchi Main Store

In-store posters, book covers, bookmarks, digital signage, and more

<Shiodome Area>

Shiodome Lighting Wall E

Shinbashi Digital Signage (16 screens)

Shiodome Home Vision

<Tokyo-wide OOH>

LIVE BOARD

Tokyo Metro Vision

Others

※ Please refrain from inquiries to stations or station staff.

'PIVOT' Takes Over 100 Taxis / 'PIVOT TAXI' Campaign Launch

In addition to brand videos and OOH advertising, PIVOT will partner with mobility window media platform 'Canvas' to launch the 'PIVOT TAXI' campaign on 100 taxis operating across Tokyo. The campaign will project PIVOT's key visuals on taxi windows and broadcast PIVOT content on in-vehicle digital signage, offering business commuters a unique viewing experience centered on the concept of 'Turning commute time into learning time.'

Exclusive in-ride benefits will be available during this campaign. Look for and ride a 'PIVOT TAXI' during this period. You can also request a 'PIVOT TAXI' directly via the taxi app 'S.RIDE.'

Campaign Period: July 6 (Mon), 2026 – July 19 (Sun), 2026

Deployment Area: Tokyo's 23 wards, Musashino and Mitaka areas

Target Vehicles: 100 Canvas-equipped taxis (operated by Kokusai Jidousha and Yamato Jidousha Koutsuu)

YouTube Channel Surpasses 4 Million Subscribers

PIVOT's official YouTube channel reached 4 million subscribers on June 28, 2026. This milestone was achieved approximately four years after its official launch in June 2022, marking its continued growth as one of Japan's largest business video media platforms. Monthly active users have reached 11 million, and total video views have surpassed 1.09 billion.

Company Overview

Company Name: PIVOT Inc.

Representative: CEO Norihiko Sasaki

Address: 2F, JPR Harajuku Building, 6-17-11 Jingumae, Shibuya-ku, Tokyo

Founded: June 1, 2021

Capital: 100 million JPY

URL: https://pivot.inc/