Pip Elekiban's New TV Commercial 'Changing the Fate of Stiff Shoulders' Starts Airing Friday, April 24, 2026
Pip Co., Ltd. will begin airing a new TV commercial for its magnetic therapy device, Pip Elekiban, on April 24, 2026. The commercial features the company president and emphasizes blood circulation improvement using humor and Beethoven's 'Fate'.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 09:00
- 🔍 Collected: April 24, 2026 at 00:31
- 🤖 AI Analyzed: April 24, 2026 at 00:55 (23 min after Collected)
Pip Co., Ltd. (Headquarters: Chuo-ku, Osaka; President and CEO: Yoshiharu Matsuura) will begin broadcasting a new TV commercial for 'Pip Elekiban,' a magnetic therapy device that improves blood circulation and relieves stiffness through the power of magnetism, titled the 'Changing the Fate of Stiff Shoulders' edition, starting Friday, April 24, 2026.
Pip Elekiban 'Changing the Fate of Stiff Shoulders' Edition - CM Overview
■ Broadcast Start Date: Friday, April 24, 2026
■ Video URL: https://youtu.be/o_11A5Zl7co
■ Special Site: https://elekiban.pipjapan.co.jp/max200-4/
■ Concept
Under the theme of 'Changing the Fate of Stiff Shoulders,' the commercial was produced with a focus on both visuals and sound to be catchy and memorable, set to the melody of Beethoven's 'Fate.' The company president makes an appearance again, following the previous installment. A choir suffering from stiff shoulders and three versions of the president alternate in a lively exchange, powerfully expressing the messages: 'For stiff shoulders, Pip Elekiban' and 'Blood circulation improvement through the power of magnetism.'
Comments from President Matsuura
In this new TV commercial, I am appearing myself, just like last year. Set to the familiar melody of Beethoven's 'Fate,' we powerfully yet humorously expressed the power and blood-circulation-improving effects of Pip Elekiban. It embodies our wish to dilate blood vessels, improve circulation, and make life even a little easier for everyone suffering from daily stiffness and fatigue. While the Pip Elekiban series has been loved by many customers for many years, I agreed to appear again because I want even more people to know about its appeal.
Since I am appearing without a disguise this time, those who know me might be surprised, but I think it has become a TV commercial that evokes a sense of intimacy. We shot the same scene in three patterns, so it was a bit of a struggle to change my facial expressions, but I believe the resulting video is highly entertaining.
Pip will continue to focus on product development and information dissemination as a partner supporting everyone's health. Please pick up the product and experience the effects of Pip Elekiban for yourself.
CM Cut Data
Thoughts on Production: Creative Director's Comment
This is a project designed to repeat the phrase 'For stiff shoulder symptoms, Elekibaaan♪' rhythmically so that it remains in the ears and memories of the audience. By improving stiffness through better blood circulation, we want people to feel that even the 'fate' of stiff shoulders—which sufferers might have given up on—can be changed, and they no longer have to suffer from it. The president played three different presidents to match the three products in the Elekiban series. Because we are particularly particular about the music of 'Elekibaaan♪', we would be happy if people suddenly remembered this 'Elekibaaan♪' when they feel stiff shoulders.
Staff List
Planning and Production: Daiko + 21 Incorporation
CD: Yoko Karube
PL: Yuki Ota, Ayaka Sekine, Yoshino Mori
AD: Daiki Iwanaga
D: Sayaka Kobayashi
AE: Yuki Yamashita, Takashi Shudo, Yuki Yamagishi
Pr: Naoki Sasajima
PM: Yukari Takayama
Director: Taishi Shimizu
Camera: Masataka Kato
Lighting: Motohisa Kofune
STY: Ryoko Inada
HM: Rina Taniguchi
Cas: Yasushi Kodera (Kosei)
Music: Tomohiro Niiyama (Maran Franc)
Offline Editor: Takayuki Umetani
Online Editor: Yuichiro Nakata
About Pip Elekiban
'Pip Elekiban' relieves stiffness at pinpoint locations. The magnetism works on internal body components to improve blood circulation and flush out waste products that cause stiffness. Because the effect continues as long as it is attached, we recommend wearing it for 2 to 5 days. You can take a bath with it still on. Because you can choose the strength of the magnetic force, you can use different ones depending on the state of your stiffness. Apply it to areas where you feel stiffness by pressing lightly with your finger and finding the spot that feels 'a little painful but good,' and use it around that area as needed. In addition, we also offer non-adhesive type products such as the 'Pip Elekiban Neck Band,' designed specifically for the neck line and effective for stubborn stiffness, the 'Pip Elekiban Foot Band,' which easily cares for foot stiffness and tension just by wearing it, and the 'Pip Elekiban Inner Clip,' which approaches persistent stiff shoulders that spread to the back.
Featured in the CM! Product Features of the 3 Pip Elekiban Series Items
◆ Works by approaching the points of concerning stiffness. 'Pip Elekiban 130'
[Product Features]
- Improves blood circulation in muscle tissue, relieving tension and loosening stiffness.
- Uses a highly stretchable, moisture-permeable, skin-friendly bandage.
- Odorless. Skin-colored, small, and inconspicuous.
- You can bathe while wearing it.
- The effect lasts while it is attached.
- Magnetic flux density of 130 millitesla.
[Effect]
Improvement of stiffness and blood circulation in the applied area
[Recommended Usage]
Shoulders and lower back
Pip Elekiban 'Changing the Fate of Stiff Shoulders' Edition - CM Overview
■ Broadcast Start Date: Friday, April 24, 2026
■ Video URL: https://youtu.be/o_11A5Zl7co
■ Special Site: https://elekiban.pipjapan.co.jp/max200-4/
■ Concept
Under the theme of 'Changing the Fate of Stiff Shoulders,' the commercial was produced with a focus on both visuals and sound to be catchy and memorable, set to the melody of Beethoven's 'Fate.' The company president makes an appearance again, following the previous installment. A choir suffering from stiff shoulders and three versions of the president alternate in a lively exchange, powerfully expressing the messages: 'For stiff shoulders, Pip Elekiban' and 'Blood circulation improvement through the power of magnetism.'
Comments from President Matsuura
In this new TV commercial, I am appearing myself, just like last year. Set to the familiar melody of Beethoven's 'Fate,' we powerfully yet humorously expressed the power and blood-circulation-improving effects of Pip Elekiban. It embodies our wish to dilate blood vessels, improve circulation, and make life even a little easier for everyone suffering from daily stiffness and fatigue. While the Pip Elekiban series has been loved by many customers for many years, I agreed to appear again because I want even more people to know about its appeal.
Since I am appearing without a disguise this time, those who know me might be surprised, but I think it has become a TV commercial that evokes a sense of intimacy. We shot the same scene in three patterns, so it was a bit of a struggle to change my facial expressions, but I believe the resulting video is highly entertaining.
Pip will continue to focus on product development and information dissemination as a partner supporting everyone's health. Please pick up the product and experience the effects of Pip Elekiban for yourself.
CM Cut Data
Thoughts on Production: Creative Director's Comment
This is a project designed to repeat the phrase 'For stiff shoulder symptoms, Elekibaaan♪' rhythmically so that it remains in the ears and memories of the audience. By improving stiffness through better blood circulation, we want people to feel that even the 'fate' of stiff shoulders—which sufferers might have given up on—can be changed, and they no longer have to suffer from it. The president played three different presidents to match the three products in the Elekiban series. Because we are particularly particular about the music of 'Elekibaaan♪', we would be happy if people suddenly remembered this 'Elekibaaan♪' when they feel stiff shoulders.
Staff List
Planning and Production: Daiko + 21 Incorporation
CD: Yoko Karube
PL: Yuki Ota, Ayaka Sekine, Yoshino Mori
AD: Daiki Iwanaga
D: Sayaka Kobayashi
AE: Yuki Yamashita, Takashi Shudo, Yuki Yamagishi
Pr: Naoki Sasajima
PM: Yukari Takayama
Director: Taishi Shimizu
Camera: Masataka Kato
Lighting: Motohisa Kofune
STY: Ryoko Inada
HM: Rina Taniguchi
Cas: Yasushi Kodera (Kosei)
Music: Tomohiro Niiyama (Maran Franc)
Offline Editor: Takayuki Umetani
Online Editor: Yuichiro Nakata
About Pip Elekiban
'Pip Elekiban' relieves stiffness at pinpoint locations. The magnetism works on internal body components to improve blood circulation and flush out waste products that cause stiffness. Because the effect continues as long as it is attached, we recommend wearing it for 2 to 5 days. You can take a bath with it still on. Because you can choose the strength of the magnetic force, you can use different ones depending on the state of your stiffness. Apply it to areas where you feel stiffness by pressing lightly with your finger and finding the spot that feels 'a little painful but good,' and use it around that area as needed. In addition, we also offer non-adhesive type products such as the 'Pip Elekiban Neck Band,' designed specifically for the neck line and effective for stubborn stiffness, the 'Pip Elekiban Foot Band,' which easily cares for foot stiffness and tension just by wearing it, and the 'Pip Elekiban Inner Clip,' which approaches persistent stiff shoulders that spread to the back.
Featured in the CM! Product Features of the 3 Pip Elekiban Series Items
◆ Works by approaching the points of concerning stiffness. 'Pip Elekiban 130'
[Product Features]
- Improves blood circulation in muscle tissue, relieving tension and loosening stiffness.
- Uses a highly stretchable, moisture-permeable, skin-friendly bandage.
- Odorless. Skin-colored, small, and inconspicuous.
- You can bathe while wearing it.
- The effect lasts while it is attached.
- Magnetic flux density of 130 millitesla.
[Effect]
Improvement of stiffness and blood circulation in the applied area
[Recommended Usage]
Shoulders and lower back