A Journey of Global Growth and Comfort: VIVAIA Celebrates 6th Anniversary with Campaign

VIVAIA, a global footwear brand delivering pure fashion and lifestyle, has celebrated its 6th anniversary.

Continuing to grow based on comfort, fashionable design, and the use of recycled materials, VIVAIA combines its unique stretch knit technology, diverse silhouettes, and innovative materials to offer stylish and comfortable footwear for everyday life. The brand currently operates in over 61 countries and regions worldwide, with more than 90 directly managed stores in major fashion capitals including New York, Paris, Milan, and Tokyo.

This 6th anniversary marks the beginning of a new stage for VIVAIA. While cherishing the 'innovation that prioritizes comfort' that has supported the brand's growth, it aims to further enhance its presence as a global fashion brand. Under the leadership of Creative Director Alan Buanne, the company will further strengthen innovative product development and in-store customer experiences, targeting further market expansion globally.

To commemorate the brand's 6th anniversary, VIVAIA will sequentially roll out special promotions and campaigns in countries and regions around the world. This anniversary project, implemented with gratitude towards customers, offers various contents for enjoying a unique VIVAIA brand experience. Customers are encouraged to check their local VIVAIA stores or the online store.

■6th Anniversary Campaign

Part 1: Multi-Purchase Campaign

Get 10% OFF your purchase when you buy 2 or more eligible items! A special sale offering up to 40% OFF will also be held simultaneously on the online site.

Period: June 8, 2026 - June 14, 2026

Eligible Stores: VIVAIA online site and permanent stores

Excluded Items: Accessories, sale items

Part 2: Thank You SALE & Special Novelty

Receive a special novelty gift when you buy 2 or more eligible items! A special sale offering up to 50% OFF will also be held simultaneously on the online site.

Period: June 15, 2026 - June 28, 2026

Eligible Stores: VIVAIA online site and permanent stores

Excluded Items: Accessories, sale items

■Awards

Over the past 6 years, VIVAIA has significantly expanded its product lineup while continuously pursuing 'comfortable fit,' 'modern design,' and 'innovative material development.'

As a result, it has received high praise from globally prestigious industry and consumer awards. Major achievements include winning the Good Design Award in Japan, being selected for the renowned US lifestyle list 'Oprah's Favorite Things,' receiving the 'Sustainable Innovation Award' from Good Housekeeping magazine, and obtaining the 'Seal of Acceptance' from the American Podiatric Medical Association (APMA).

■Commitment to Materials and Environmental Initiatives

The majority of VIVAIA's shoes (the upper part) use a special recycled yarn (REPREVE®) made from collected used plastic bottles. As of March 2026, the company has transformed over 41.4 million plastic bottles into beautiful shoes. Beyond product manufacturing, VIVAIA is also actively involved in shoe donations, environmental conservation, and social contribution activities through partnerships with international support organizations such as Soles4Souls, Milkywire, and FFCF.

■First-Ever Global Brand Campaign

This year, VIVAIA launched its first-ever global celebrity campaign, featuring Nayeon, a member of the K-POP group TWICE. This initiative marked a 'major milestone' in the brand's history. The response, particularly on Instagram, was tremendous, recording over 5 million total views and over 2 million video views, generating significant buzz in key markets worldwide. This served as an opportunity to convey the appeal of 'VIVAIA' to new customer segments who were previously unaware of the brand, acting as a driving force to further accelerate its global popularity.

Store Information

Harakado Store

Store Address: 2F, Tokyu Plaza Harajuku 'Harakado', 6-31-21 Jingumae, Shibuya-ku, Tokyo 150-0001

Business Hours: Daily 11:00 - 21:00

URL: https://vivaia.jp/pages/vivaia-x-harakado-store

Shinjuku Marui Main Store

Store Address: 2F, Shinjuku Marui Main Building, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022

Business Hours: Daily 11:00 - 20:00

URL: https://vivaia.jp/pages/vivaia-x-0101-store

Futakotamagawa Store

Store Address: 2F, Tsutaya Electronics Futakotamagawa, Terrasse Market, Futakotamagawa Rise Shopping Center, 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094

Business Hours: Daily 10:00 - 20:00

URL: https://vivaia.jp/pages/vivaia-x-futakotamagawa-store

Grand Green Osaka Store

Store Address: 2F, South Building, Grand Green Osaka Shop & Restaurant, 5-54 Oofuka-cho, Kita-ku, Osaka City, Osaka 530-0011

Business Hours: Daily 11:00 - 21:00

URL: https://vivaia.jp/pages/vivaia-x-grandgreenosaka-store

About VIVAIA

VIVAIA is a global lifestyle brand founded in June 2020. With VIVAIA shoes, you can enjoy your own style with a comfortable fit anywhere. VIVAIA was founded by talented members from around the world and continues to partner with REPREVE®, a multinational company and global supplier of recycled synthetic fiber products, to source recycled materials for its shoes. Currently, with stores in Tokyo, Melbourne, Singapore, and Hong Kong, it offers a wide range of comfortable, trendy shoes to customers in over 61 countries worldwide.

The 'VV' and 'AA' in VIVAIA represent two women wearing pointed shoes standing facing each other, while the two 'I's represent plastic bottles, depicting the image of the two women bending down to pick them up. The brand name embodies the meaning that women's kindness and delicacy protect the earth.

[Company Overview]

Company Name: VIVAIA JAPAN

Japan Office: Frontier Grand Nishi-Shinjuku 1001, 3-7-30 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Representative: Jeff Chan

VIVAIA Website: https://vivaia.jp/

VIVAIA Japan Official Instagram Account: https://www