Walking Alongside Loved Ones: VIVAIA Presents a New Mother's Day Gift

VIVAIA (headquarters: USA, representative: Jeff Chan), a shoe brand that delivers pure fashion and lifestyle combining "sustainability x comfort x style," will hold a limited-time campaign at its online store and permanent physical stores from April 25 to May 10, 2026, in conjunction with Mother's Day on May 10. VIVAIA's shoes are praised for their overwhelming cushioning, allowing you to "walk anywhere, 24 hours a day," and their elasticity, which allows even those suffering from bunions or swollen feet to wear them without stress. VIVAIA's shoes gently embrace the foot's concerns that change with age, making mothers' daily lives more active and healthy. Take this opportunity to express your daily gratitude to your precious mother with the ultimate comfort offered by VIVAIA. ■ In-store Campaign | Purchase 2 eligible items and receive 1 accessory! Purchase 2 eligible VIVAIA items and receive 1 shoe accessory (Dora Black). Campaign Period: April 25 (Sat) - May 10 (Sun) Eligible Stores: VIVAIA permanent stores ■ Online Campaign Phase 2 | 10% OFF when you purchase 2 eligible items! Customers who purchase 2 eligible VIVAIA items will receive a 10% discount on their total bill. Campaign Period: May 1 (Fri) - May 10 (Sun) Eligible Store: VIVAIA official website Store Information Harakado Store Store Address: 150-0001 Tokyu Plaza Harakado 2F, 6-31-21 Jingumae, Shibuya-ku, Tokyo Business Hours: All days 11:00 - 21:00 URL: https://vivaia.jp/pages/vivaia-x-harakado-store Shinjuku Marui Honten Store Store Address: 160-0022 Shinjuku Marui Honten 2F, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo Business Hours: All days 11:00 - 20:00 URL: https://vivaia.jp/pages/vivaia-x-0101-store Futako Tamagawa Store Store Address: 158-0094 Futako Tamagawa Rise Shopping Center Terrace Market, Futako Tamagawa Tsutaya Electrics 2F, 1-14-1 Tamagawa, Setagaya-ku Business Hours: All days 10:00 - 20:00 URL: https://vivaia.jp/pages/vivaia-x-futakotamagawa-store Grand Green Osaka Store Store Address: 530-0011 Grand Green Osaka Shops & Restaurants South Building 2F, 5-54 Ofukacho, Kita-ku, Osaka Business Hours: All days 11:00 - 21:00 URL: https://vivaia.jp/pages/vivaia-x-grandgreenosaka-store About VIVAIA VIVAIA is a global lifestyle brand established in June 2020. With VIVAIA shoes, you can enjoy your style comfortably anywhere. VIVAIA was founded by talented members from around the world and continues to partner with REPREVE®, a multinational company that manufactures and sells recycled synthetic fiber products, to source recycled materials for its shoes. Currently, VIVAIA has stores in Tokyo, Melbourne, Singapore, and Hong Kong, providing a wide range of comfortable and trendy shoes to customers in over 61 countries worldwide. The "VV" and "AA" in VIVAIA represent two women facing each other wearing pointed shoes, while the two "I"s represent PET bottles, symbolizing the scene of two women bending down to pick them up. The brand name embodies the meaning of women's kindness and delicacy in protecting the Earth. [Company Overview] Company Name: VIVAIA JAPAN Japan Branch: Frontier Grand Nishi-Shinjuku 1001, 3-7-30 Nishi-Shinjuku, Shinjuku-ku, Tokyo Representative: Jeff Chan VIVAIA Website: https://vivaia.jp/ VIVAIA Japan Official Instagram Account: https://www.instagram.com/vivaia.japan/