A Step Towards a Sustainable Future: VIVAIA to Hold "Earth Day" Event from April 15
Sustainable shoe brand VIVAIA will hold an "Earth Day" event from April 15 to April 22, 2026, at its online store and permanent retail locations. The event aims to promote the sale of shoes made from recycled PET bottles and contribute to environmental protection, offering a ¥1,000 OFF coupon and limited edition badges.
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- 📰 Published: April 15, 2026 at 20:00
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VIVAIA, a shoe brand (Headquarters: USA, Representative: Jeff Chan) that delivers "Sustainable x Comfort x Fashionable" pure fashion and lifestyle, will hold an event at its online store and permanent retail locations from Wednesday, April 15, 2026, to Wednesday, April 22, 2026, to commemorate "Earth Day" on April 22.
Many of VIVAIA's shoes, embodying the fusion of fashion and environmental protection, are made from recycled PET bottles. The achievement of recycling over 38 million PET bottles worldwide by December 2025 is a testament to everyone's journey with VIVAIA. To make this Earth Day a more meaningful next step, we have prepared special campaigns where you can enjoy contributing to environmental protection.
■ ¥1,000 OFF Coupon Present for All Products
To embody the brand's desire to "bring an eco-friendly step to more people," we will present a coupon to those who complete 5 tasks on the VIVAIA official website and collect 5 stamps. Please take this opportunity to purchase a sustainable pair of VIVAIA shoes.
Event Period: April 15 (Wed) - April 22 (Wed)
■ Earth Day Limited Novelty Badge
During the period, customers who purchase ¥10,000 (tax included) or more at VIVAIA's permanent retail locations will receive a limited badge on a first-come, first-served basis. The limited design with an Earth Day theme is a must-see.
Event Period: April 15 (Wed) - April 22 (Wed)
Eligible Stores: VIVAIA Permanent Retail Locations
Store Information
Harajuku Kadokawa Store
Store Address: 2F Tokyu Plaza Harajuku "Harajuku Kadokawa", 6-31-21 Jingumae, Shibuya-ku, Tokyo 150-0001
Business Hours: All days 11:00 - 21:00
URL: https://vivaia.jp/pages/vivaia-x-harakado-store
Shinjuku Marui Main Building Store
Store Address: 2F Shinjuku Marui Main Building, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Business Hours: All days 11:00 - 20:00
URL: https://vivaia.jp/pages/vivaia-x-0101-store
Futako Tamagawa Store
Store Address: 2F Futako Tamagawa Tsutaya Electrics, Futako Tamagawa Rise Shopping Center Terrace Market, 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094
Business Hours: All days 10:00 - 20:00
URL: https://vivaia.jp/pages/vivaia-x-futakotamagawa-store
Grand Green Osaka Store
Store Address: 2F South Building, Grand Green Osaka Shop & Restaurant, 5-54 Ofukacho, Kita-ku, Osaka 530-0011
Business Hours: All days 11:00 - 21:00
URL: https://vivaia.jp/pages/vivaia-x-grandgreenosaka-store
About VIVAIA
VIVAIA is a global lifestyle brand established in June 2020. Wherever you are, VIVAIA shoes allow you to enjoy your style with comfortable wear. VIVAIA was founded by talented members from around the world and continues to partner with REPREVE®, a multinational company that manufactures and sells recycled synthetic fiber products, to procure recycled materials for its shoes. Currently, VIVAIA has stores in Tokyo, Melbourne, Singapore, and Hong Kong, offering a wide range of comfortable and trendy shoes to customers in over 61 countries worldwide.
The "VV" and "AA" in VIVAIA represent two women facing each other wearing pointed shoes, while the two "I"s represent PET bottles, symbolizing the scene of two women bending down to pick them up. The brand name embodies the meaning of women's kindness and delicacy protecting the Earth.
【Company Profile】
Company Name: VIVAIA JAPAN
Japan Branch: Frontier Grand Nishi-Shinjuku 1001, 3-7-30 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Jeff Chan
Many of VIVAIA's shoes, embodying the fusion of fashion and environmental protection, are made from recycled PET bottles. The achievement of recycling over 38 million PET bottles worldwide by December 2025 is a testament to everyone's journey with VIVAIA. To make this Earth Day a more meaningful next step, we have prepared special campaigns where you can enjoy contributing to environmental protection.
■ ¥1,000 OFF Coupon Present for All Products
To embody the brand's desire to "bring an eco-friendly step to more people," we will present a coupon to those who complete 5 tasks on the VIVAIA official website and collect 5 stamps. Please take this opportunity to purchase a sustainable pair of VIVAIA shoes.
Event Period: April 15 (Wed) - April 22 (Wed)
■ Earth Day Limited Novelty Badge
During the period, customers who purchase ¥10,000 (tax included) or more at VIVAIA's permanent retail locations will receive a limited badge on a first-come, first-served basis. The limited design with an Earth Day theme is a must-see.
Event Period: April 15 (Wed) - April 22 (Wed)
Eligible Stores: VIVAIA Permanent Retail Locations
Store Information
Harajuku Kadokawa Store
Store Address: 2F Tokyu Plaza Harajuku "Harajuku Kadokawa", 6-31-21 Jingumae, Shibuya-ku, Tokyo 150-0001
Business Hours: All days 11:00 - 21:00
URL: https://vivaia.jp/pages/vivaia-x-harakado-store
Shinjuku Marui Main Building Store
Store Address: 2F Shinjuku Marui Main Building, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Business Hours: All days 11:00 - 20:00
URL: https://vivaia.jp/pages/vivaia-x-0101-store
Futako Tamagawa Store
Store Address: 2F Futako Tamagawa Tsutaya Electrics, Futako Tamagawa Rise Shopping Center Terrace Market, 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094
Business Hours: All days 10:00 - 20:00
URL: https://vivaia.jp/pages/vivaia-x-futakotamagawa-store
Grand Green Osaka Store
Store Address: 2F South Building, Grand Green Osaka Shop & Restaurant, 5-54 Ofukacho, Kita-ku, Osaka 530-0011
Business Hours: All days 11:00 - 21:00
URL: https://vivaia.jp/pages/vivaia-x-grandgreenosaka-store
About VIVAIA
VIVAIA is a global lifestyle brand established in June 2020. Wherever you are, VIVAIA shoes allow you to enjoy your style with comfortable wear. VIVAIA was founded by talented members from around the world and continues to partner with REPREVE®, a multinational company that manufactures and sells recycled synthetic fiber products, to procure recycled materials for its shoes. Currently, VIVAIA has stores in Tokyo, Melbourne, Singapore, and Hong Kong, offering a wide range of comfortable and trendy shoes to customers in over 61 countries worldwide.
The "VV" and "AA" in VIVAIA represent two women facing each other wearing pointed shoes, while the two "I"s represent PET bottles, symbolizing the scene of two women bending down to pick them up. The brand name embodies the meaning of women's kindness and delicacy protecting the Earth.
【Company Profile】
Company Name: VIVAIA JAPAN
Japan Branch: Frontier Grand Nishi-Shinjuku 1001, 3-7-30 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Jeff Chan