MDMD2026 Summer: A Marketing Event Dedicated to the Pharmaceutical Industry | Hosted in Tokyo on June 4th under the Theme of 'Rediscovery'
Medinew will host the specialized pharma marketing event "MDMD2026 Summer" in Tokyo on June 4, featuring lectures and workshops centered on the theme of "Rediscovery".
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 17:00
- 🔍 Collected: April 15, 2026 at 08:31
- 🤖 AI Analyzed: April 19, 2026 at 15:10 (102h 39m after Collected)
The media "Medical Marketing Magazine 'Medinew'", operated by Iyaku Joho Net Co., Ltd., will host the real-life event "Medinew Digital Marketing Day 2026 Summer (MDMD2026 Summer)" on June 4 (Thu), 2026, at the JP Tower Hall & Conference in Tokyo.
The complete program information has been published on the event's special website, and participant registration is now open.
As pharmaceutical marketing becomes more sophisticated due to channel diversification and advances in data utilization, questions such as "What is leading to results?" and "How should the role of each channel be perceived?" are becoming crucial once again. With the theme of "Rediscovery," this event provides perspectives and practical hints to address these challenges.
Participation is free (pre-registration required), and applications are accepted until 3:00 PM on May 25 (Mon) (※Workshop sessions until May 15 (Fri)). We encourage you to apply.
## This Event's Theme is "Rediscovery" - Re-capturing the Essence Amidst Complex Marketing
Driven by digitalization, the environment surrounding pharmaceutical marketing is undergoing significant changes. While channels diversify and measures and data continue to increase, many companies face challenges such as:
- The more measures implemented, the harder it is to see the big picture
- It is difficult to understand what is generating results
- The optimal state of organizations and roles cannot be determined
Therefore, under the theme of "Rediscovery," this event offers an opportunity to question one's own premises through the practices and discussions of other companies and to gain hints for envisioning the next strategy.
## Returning to the Essence Through Diverse Lectures
On the day of the event, various themes will be covered through lectures and workshops.
In particular, the two sessions of the keynote speech and workshop held as Medinew special programs will "rediscover" the value and role of the MR channel under the same theme.
[A-1] In the keynote speech, from the perspective of business managers and leaders, we will take a bird's-eye view of the true value and future direction of the MR channel in pharmaceutical marketing.
[B-8] In the subsequent workshop, we will deepen discussions through group work, reexamining our own strategies while considering the differences in premises and challenges of each company. Touching upon the thoughts and practices of other companies will be an opportunity to gain new perspectives.
Through a total of 17 lectures, practical themes such as customer touchpoint design, omnichannel promotion, and data utilization will be shared based on the latest initiatives of various companies, presenting multifaceted future moves for marketing.
## Gaining Hints for Practical Application Through Exhibitions and Networking
At the venue, an exhibition featuring 16 sponsoring companies—the highest number in MDMD history—will be held. By engaging with the solutions and initiatives of various companies supporting marketing in the pharmaceutical industry, attendees can obtain concrete hints for practical application.
A stamp rally around the exhibition booths and a networking party are also scheduled. Bringing back new perspectives and connections through interaction with speakers and pharmaceutical marketers from other companies is another value of this event.
## Recommended For
- Those who feel challenged by overall optimization amidst increasing marketing measures
- Those who want to know the initiatives and decision-making concepts of other companies
- Those who want hints to review their own company's strategy
- Those who want to expand their network within the industry, etc.
## Event Overview
- Date and Time: June 4 (Thu), 2026, 12:00 - 20:00 (Lectures: 12:15 - 19:00, Networking: 19:00 - 20:00)
- Location: JP Tower Hall & Conference (KITTE 4F, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo)
- Organizer: Medinew (Iyaku Joho Net Co., Ltd.)
- Sponsors: Kimura Information Technology Co., Ltd., Mediwill Inc., Yuimedi Inc., Medict Inc., Gourica Co., Ltd., Medical Tribune Inc., Intage Healthcare Inc., MeCompany Inc., JMDC Inc.,
The complete program information has been published on the event's special website, and participant registration is now open.
As pharmaceutical marketing becomes more sophisticated due to channel diversification and advances in data utilization, questions such as "What is leading to results?" and "How should the role of each channel be perceived?" are becoming crucial once again. With the theme of "Rediscovery," this event provides perspectives and practical hints to address these challenges.
Participation is free (pre-registration required), and applications are accepted until 3:00 PM on May 25 (Mon) (※Workshop sessions until May 15 (Fri)). We encourage you to apply.
## This Event's Theme is "Rediscovery" - Re-capturing the Essence Amidst Complex Marketing
Driven by digitalization, the environment surrounding pharmaceutical marketing is undergoing significant changes. While channels diversify and measures and data continue to increase, many companies face challenges such as:
- The more measures implemented, the harder it is to see the big picture
- It is difficult to understand what is generating results
- The optimal state of organizations and roles cannot be determined
Therefore, under the theme of "Rediscovery," this event offers an opportunity to question one's own premises through the practices and discussions of other companies and to gain hints for envisioning the next strategy.
## Returning to the Essence Through Diverse Lectures
On the day of the event, various themes will be covered through lectures and workshops.
In particular, the two sessions of the keynote speech and workshop held as Medinew special programs will "rediscover" the value and role of the MR channel under the same theme.
[A-1] In the keynote speech, from the perspective of business managers and leaders, we will take a bird's-eye view of the true value and future direction of the MR channel in pharmaceutical marketing.
[B-8] In the subsequent workshop, we will deepen discussions through group work, reexamining our own strategies while considering the differences in premises and challenges of each company. Touching upon the thoughts and practices of other companies will be an opportunity to gain new perspectives.
Through a total of 17 lectures, practical themes such as customer touchpoint design, omnichannel promotion, and data utilization will be shared based on the latest initiatives of various companies, presenting multifaceted future moves for marketing.
## Gaining Hints for Practical Application Through Exhibitions and Networking
At the venue, an exhibition featuring 16 sponsoring companies—the highest number in MDMD history—will be held. By engaging with the solutions and initiatives of various companies supporting marketing in the pharmaceutical industry, attendees can obtain concrete hints for practical application.
A stamp rally around the exhibition booths and a networking party are also scheduled. Bringing back new perspectives and connections through interaction with speakers and pharmaceutical marketers from other companies is another value of this event.
## Recommended For
- Those who feel challenged by overall optimization amidst increasing marketing measures
- Those who want to know the initiatives and decision-making concepts of other companies
- Those who want hints to review their own company's strategy
- Those who want to expand their network within the industry, etc.
## Event Overview
- Date and Time: June 4 (Thu), 2026, 12:00 - 20:00 (Lectures: 12:15 - 19:00, Networking: 19:00 - 20:00)
- Location: JP Tower Hall & Conference (KITTE 4F, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo)
- Organizer: Medinew (Iyaku Joho Net Co., Ltd.)
- Sponsors: Kimura Information Technology Co., Ltd., Mediwill Inc., Yuimedi Inc., Medict Inc., Gourica Co., Ltd., Medical Tribune Inc., Intage Healthcare Inc., MeCompany Inc., JMDC Inc.,