New Limited Edition 'Silky Cool Mist' from 'omamorich': A Soft, Cooling Mist for the Delicate Zone

Pillbox Femcare Lab Co., Ltd. (Headquarters: Kita-Aoyama, Minato-ku, Tokyo; President: Ken Inazumi) will sequentially release the cooling mist "Silky Cool Mist," which can also be used on the delicate zone, from the femcare brand "omamorich" in limited quantities starting May 18, 2026. This product is a weakly acidic, low-irritation cooling mist designed specifically for use on the delicate zone. It is alcohol-free, providing a pleasant cooling sensation while minimizing irritation. Furthermore, its upside-down spray design makes it easy to use on the delicate zone, dispensing a fine, soft mist. The compact size makes it easy to carry around and refresh yourself effortlessly on the go. *1 Refers to a cooling sensation. A New Proposal for Increasingly Severe Heatwaves: "Delicate Zone Cooling" Japanese summers are characterized by high humidity and prolonged extreme heat. The delicate zone is an area prone to accumulating sweat and moisture, easily leading to stuffiness and discomfort. With the desire to be "a comforting presence like a protective charm," "omamorich" has developed a cooling item that addresses the specific discomfort and stuffiness of summer. A new sensation in femcare that overturns the image that "cooling = highly irritating," offering a refreshing feel with minimal irritation. Weakly Acidic, Low-Irritation Formula Designed for the Delicate Zone - Weakly acidic (pH 5-6) matching the delicate zone's skin environment - Alcohol-free - Free of parabens, mineral oils, silicones, UV absorbers, and artificial colorings It can be used directly on the skin, as well as sprayed onto underwear, sanitary pads, or panty liners. We focused on a design that suppresses the typical irritation of cooling items, making it comfortable for daily use. "Soft Mist" That Sprays Even Upside Down Pursuing ease of use when applied directly to the delicate zone, we adopted a one-handed container that can spray even when held upside down. The fine mist spreads softly, feeling smooth on the skin. One bottle provides approximately 330 pushes. It's a reliable companion for the summer when you want to use it multiple times a day. Smooth and Comfortable Texture Formulated with moisturizing and skin-conditioning ingredients such as lactobacillus, fermented extracts, Centella Asiatica extract (CICA), and persimmon tannin. Despite being a cooling care product, it provides a silky finish that is neither drying nor sticky, making it comfortable even if you put on your underwear immediately after use. The First Scented Item from "omamorich" This product is the first scented item in the "omamorich" line. Based on mint, herbs, and spices, it features the refreshing notes of lemon and greens, finishing with a soft musk. It is a clean, refreshing herb-mint scent designed to be subtle, not overpowering. Product Overview Product Name: omamorich Silky Cool Mist Volume / Price: 50mL / 1,980 yen (tax included) Official Release Date: May 18, 2026 (Limited Quantity) Sales Locations: Official Online Store, Amazon, Rakuten, Qoo10, Yahoo! Shopping * Will be available sequentially in physical stores How to use: Spray an appropriate amount (3 to 5 pushes) onto areas of concern. - After using the restroom - Before a date - After a sauna or exercise - While traveling or on the go - All over the body, including underarms and feet - On underwear, sanitary pads, and panty liners - Sprayed on paper for use as a wipe The Vision of "omamorich" The women's self-care brand "omamorich" was developed for women who wish to live more authentically while positively accepting the physical and mental changes that come with different life stages. Under the brand concept of "Making time 'for yourself' more luxurious. Bringing luxurious care into the everyday," we aim to be a "comforting presence" and a "watching protector" like a charm. We deliver products that gently accompany and support women so that their casual, everyday lives can become richer and more comfortable. Company Overview "Providing options for peace of mind and confidence to as many women as possible." Anxieties regarding women's bodies and health are not only visible but sometimes hard to notice even for the individual. Everyone's perception and understanding of their body is different, and it is natural to have differences even among women. We stay close to these diverse differences, understanding them, and striving to provide the best solutions for each individual.