Transforming Femcare into a "Positive and Cute" Habit: "Summer's Eve" Sensitive Skin Feminine Wash Relaunches with Popular Beauty Ingredient CICA
Pilbox Japan Co., Ltd. announces the renewal and new launch of "Summer's Eve Feminine Wash Multi-Benefit Simply Sensitive <Pure Soap Scent>" from its delicate zone care brand "Summer's Eve," now formulated with the popular beauty ingredient CICA (Centella Asiatica extract), targeting Gen Z's "first femcare" experience.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:00
- 🤖 AI Analyzed: June 2, 2026 at 12:59 (1456h 59m after Published)
Pilbox Japan Co., Ltd. (Headquarters: Kita-Aoyama, Minato-ku, Tokyo; President and Representative Director: Ken Inazumi) is pleased to announce the new launch of a renewed version of the sensitive skin feminine wash, "Summer's Eve Feminine Wash Multi-Benefit Simply Sensitive
This product is a gentle feminine wash specifically designed for particularly sensitive skin. Its mild formula is suitable for periods when delicate skin tends to be sensitive, gently cleansing while conditioning the skin.
The renewed product now contains the popular beauty ingredient CICA (Centella Asiatica extract). It has been updated with a formula that supports delicate skin by preventing skin irritation while maintaining moisture.
Femcare Challenges for Gen Z
In recent years, interest in femcare has grown through social media and word-of-mouth, spreading awareness particularly among Gen Z (ages 10-20s). However, many express psychological hurdles, such as "feeling embarrassed to buy it in stores," "not wanting others to see it," or "finding it difficult to place in a shared bathroom," preventing them from purchasing despite their interest.
Transforming Femcare into a "Positive and Cute" Habit
Against this backdrop, "Summer's Eve" proposes this product with the concept of transforming femcare from something "embarrassing" to something "cute," making it a care habit that can be easily incorporated, just like body care, rather than something special.
Update with Popular Ingredient CICA
The renewed sensitive skin feminine wash, "Summer's Eve Feminine Wash Multi-Benefit Simply Sensitive," now formulated with the popular beauty ingredient CICA (Centella Asiatica extract), has a mild soap scent and a mild acidic formula that can be used during periods of skin irritation*¹, tingling*², after VIO hair removal, and during menstruation*³.
*¹ Prevents skin irritation
*² Due to dryness
*³ Not for internal vaginal cleansing
Product Overview
Product Name: Summer's Eve Feminine Wash Multi-Benefit Simply Sensitive
Price: 1,089 yen (tax included)
Volume: 237ml
How to Use: Wet the area to be cleansed with water or lukewarm water, take an appropriate amount in your hand, wash with a massaging motion, then rinse thoroughly.
Release Date: Sequentially released from May 11, 2026
Sales Locations: Official online store, variety stores nationwide, drugstores nationwide *Excluding some stores
Renewal Comparison Table
New Product Launch Commemorative Present Campaign
Campaign Period
April 3 (Fri) - April 9 (Thu), 2026, 23:59
*This campaign is subject to change without notice, or may end early or be extended.
Prize Content
Summer's Eve Feminine Wash Multi-Benefit Simply Sensitive
How to Apply
① Set your X account to public and follow Summer's Eve official X account (@SummersEve_jp) during the campaign period.
② Repost the target post on Summer's Eve official X account.
Notes
Only public accounts are eligible to apply.
If you unfollow after applying, your application will be invalid. Please be aware.
DM (Direct Message) will be used to notify winners. Please ensure your DM settings allow messages to be received when applying.
If prizes cannot be delivered due to unknown address or address changes due to relocation, winning eligibility may be invalidated.
Winning rights are non-transferable.
About "Summer's Eve"
"Summer's Eve" is an American-born delicate zone care brand that has been a pioneer in women's hygiene for over 50 years since its launch in 1972. It features a mild acidic design tailored to the pH of delicate skin, along with hypoallergenic* verification by gynecologists and dermatologists. Its gentle formulation and product lineup that meets hidden needs are its characteristics.
* Not all individuals will experience no allergic reactions or irritation.
Company Profile
Company Name: Pilbox Japan Co., Ltd.
Headquarters: Ao Building 13F, 3-11-7 Kita-Aoyama, Minato-ku, Tokyo
President and Representative Director: Ken Inazumi
Founded: July 10, 2002
Business Activities: Manufacturing and sales of health foods, foods with functional claims, and cosmetics planned and developed in-house.
Japanese general agency business for famous overseas brands.
FAQ
What are the main features of the new "Summer's Eve Feminine Wash"?
It contains popular beauty ingredient CICA (Centella Asiatica extract), gently cleanses sensitive skin, and is a mild acidic formula that prevents skin irritation while maintaining moisture.
Which demographic is this product targeting?
It primarily targets Gen Z women, aiming to encourage them to adopt femcare as a "positive and cute" habit.
When and where can I purchase this product?
It will be sequentially released from May 11, 2026, at official online stores, variety stores nationwide, and drugstores.