[Rapidly Growing Pilates Market] "PILATES STUDIO Swan," operating over 20 profitable stores, fully launches franchise business
SWITCH GROUP Co., Ltd., which operates the machine Pilates studio "PILATES STUDIO Swan" with all stores in the black, has fully launched its franchise business based on this track record. The rapidly growing Pilates market and Swan's unique reproducible business model, specialized for women, are key features.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:00
- 🔍 Collected: April 2, 2026 at 14:00
- 🤖 AI Analyzed: April 21, 2026 at 22:22 (464h 21m after Collected)
New contract rate 70%, retention rate 90%.
SWITCH GROUP Co., Ltd. (Headquarters: Nishio City, Aichi Prefecture, Representative Director: Daiki Toyama), which operates the specialized machine Pilates studio "PILATES STUDIO Swan," having achieved profitable management across all its directly managed and franchised stores, is now officially launching its franchise business and recruiting franchisees based on these achievements. A key feature is that even those new to Pilates can aim for stable management, thanks to a brand design specialized for women and an operational model that eliminates reliance on individual expertise. In the continuously expanding Pilates market, Swan's unique reproducible business model is attracting attention.
## Pilates Market Expanding with Growing "Appearance Consciousness"
In recent years, in addition to health consciousness, the Pilates market has continued to expand both domestically and internationally, driven by a growing beauty consciousness to "improve one's appearance." The domestic market size is predicted to grow from approximately 70 billion yen in 2022 to approximately 120 billion yen by 2028, with users, especially women in their 20s to 50s, increasing.
Furthermore, the increasing demand for "appearance changes" such as posture improvement and body line changes, coupled with increased awareness through social media, are also factors behind market growth. Amidst this trend, the demand for specialized studios, mainly focused on machine Pilates, is increasing nationwide.
## What is PILATES STUDIO Swan?
PILATES STUDIO Swan is a machine Pilates studio specialized for women, based on the concept of "changing appearance, not weight." It combines a unique method focusing on posture, skeleton, core, and breathing with a sophisticated space design, providing a "high-quality experience" that rejuvenates both mind and body with every visit.
It proposes Pilates not merely as training, but as a "lifestyle that balances mind and body," aiming for women to regain confidence through changes in their appearance.
## Studio Design Leading to Results and High Retention Rate
PILATES STUDIO Swan achieves both high results and high retention rates by combining "machine Pilates specialized for appearance-focused weight loss" and "custom-made lesson design."
SWITCH GROUP Co., Ltd. (Headquarters: Nishio City, Aichi Prefecture, Representative Director: Daiki Toyama), which operates the specialized machine Pilates studio "PILATES STUDIO Swan," having achieved profitable management across all its directly managed and franchised stores, is now officially launching its franchise business and recruiting franchisees based on these achievements. A key feature is that even those new to Pilates can aim for stable management, thanks to a brand design specialized for women and an operational model that eliminates reliance on individual expertise. In the continuously expanding Pilates market, Swan's unique reproducible business model is attracting attention.
## Pilates Market Expanding with Growing "Appearance Consciousness"
In recent years, in addition to health consciousness, the Pilates market has continued to expand both domestically and internationally, driven by a growing beauty consciousness to "improve one's appearance." The domestic market size is predicted to grow from approximately 70 billion yen in 2022 to approximately 120 billion yen by 2028, with users, especially women in their 20s to 50s, increasing.
Furthermore, the increasing demand for "appearance changes" such as posture improvement and body line changes, coupled with increased awareness through social media, are also factors behind market growth. Amidst this trend, the demand for specialized studios, mainly focused on machine Pilates, is increasing nationwide.
## What is PILATES STUDIO Swan?
PILATES STUDIO Swan is a machine Pilates studio specialized for women, based on the concept of "changing appearance, not weight." It combines a unique method focusing on posture, skeleton, core, and breathing with a sophisticated space design, providing a "high-quality experience" that rejuvenates both mind and body with every visit.
It proposes Pilates not merely as training, but as a "lifestyle that balances mind and body," aiming for women to regain confidence through changes in their appearance.
## Studio Design Leading to Results and High Retention Rate
PILATES STUDIO Swan achieves both high results and high retention rates by combining "machine Pilates specialized for appearance-focused weight loss" and "custom-made lesson design."