[Rapidly Growing Pilates Market] "PILATES STUDIO Swan," with all stores profitable and over 20 locations, fully launches its franchise business

New contract rate of 70%, retention rate of 90%.

SWITCH GROUP Co., Ltd. (Headquarters: Nishio City, Aichi Prefecture, Representative Director: Daiki Toyama), which operates the machine Pilates specialized studio "PILATES STUDIO Swan," has achieved profitable management in all its directly managed and franchised stores. Based on this track record, the company has fully launched its franchise business and started recruiting franchisees.
Its features include a brand design specialized for women and an operational model that eliminates reliance on individual instructors, allowing even Pilates beginners to aim for stable management. In the expanding Pilates market, Swan's unique reproducible business model is attracting attention.

Pilates Market Expanding with Rising "Appearance Consciousness"

In recent years, in addition to health consciousness, the Pilates market has continued to expand both domestically and internationally due to a growing beauty consciousness to "improve one's appearance."
The domestic market size is projected to grow from approximately 70 billion yen in 2022 to approximately 120 billion yen by 2028, with users, particularly women in their 20s to 50s, increasing.

Furthermore, the increasing demand for "visible changes" such as posture improvement and body line transformation, coupled with increased recognition through social media, are also factors behind market growth.
Amidst this trend, the demand for specialized studios, primarily focusing on machine Pilates, is rising nationwide.

What is PILATES STUDIO Swan?

PILATES STUDIO Swan is a machine Pilates specialized studio for women, based on the concept of "changing appearance, not weight."
It combines a unique method focusing on posture, skeletal structure, core, and breathing with sophisticated spatial design, providing a "high-quality experience" that rejuvenates both mind and body with each visit.

The brand aims to propose Pilates not just as a training method, but as a "lifestyle that harmonizes mind and body," helping women regain confidence through visible changes in their appearance.

Studio Design that Leads to Results and High Retention Rate

PILATES STUDIO Swan achieves high results and retention rates in studio operations by combining "machine Pilates specialized in appearance-based weight loss" with "highly customized lesson design."

• One-on-one / small-group lessons utilizing machines

• Program structure that makes it easy to feel changes in appearance

• Extensive machine facilities and spatial design that makes women want to keep coming back

By combining these, it maintains a new contract rate of 70% and a retention rate of 90%, which are high standards in the fitness industry.

Operational Model Based on Non-Individualized Mechanisms

In many Pilates studios, results often vary significantly from store to store, depending on the individual popularity and skills of instructors.

Swan, however, fundamentally eliminates such reliance on individuals by systematizing education, operations, and customer acquisition, all led by the headquarters.

• Issuance of instructor qualifications through headquarters' direct school

• Common operational, customer service, and numerical management know-how across all stores

• Customer acquisition model to achieve results from the initial opening period

This has enabled the establishment of a franchise model that aims for the same level of results across all stores.

Operational Track Record Enabling Profitability Across All Stores and 20+ Store Expansion

PILATES STUDIO Swan currently operates approximately 20 stores in 5 prefectures: Aichi, Mie, Shizuoka, Tokushima, and Fukui (as of February 2026).
Notably, it has achieved profitable management in all stores, including directly managed and franchised ones.

• Achieved profitability in all stores

• Average contract rate exceeding 70%

• Many stores acquire over 100 trial members from the first month of opening

• Achieved over 180 trial members in the Suzuka area

• All stores recorded an average monthly sales of approximately 2.5 million yen

These achievements demonstrate that it is a business model that can be horizontally expanded, not limited to specific areas or some stores.

Franchise Expansion Based on All Stores Being Profitable

Swan's franchise business is not a model aimed at rapid expansion.

Based on already proven:

• High contract rate

• Low churn rate

• Stable customer acquisition

• Operational know-how for profitability across all stores

We will proceed with nationwide expansion as an "FC model that aims for profitability from the start."
We aim to build long-term partnerships with franchisees and sustainably spread studios that support women's "beautiful living" nationwide.

Recruiting FC Franchisees

Franchise Model Aiming for "Profitable Management" Even for Beginners

PILATES STUDIO Swan is recruiting franchise partners based on its operational model that has achieved profitability across all stores.

A feature of Swan FC is that even those new to the Pilates industry can aim for management based on systems and figures.

• 28-hour training system provided by headquarters' direct school (supports debut from no experience)

• Web customer acquisition model designed for initial opening period

• Revenue model assuming average monthly sales of 2-2.5 million yen and operating profit margin of approximately 30%

• Sharing of know-how based on operational track record of profitability across all stores

Furthermore, compared to similar FC models in the industry, it features a design with lower initial costs (approximately 8-11 million yen) and a model designed for a payback period of 14-19 months.
For those considering a business in the beauty and health sector that "runs on systems without excessive on-site involvement," Swan FC offers a new franchise option.

Details are available at franchise briefings and individual consultations.

■Consultation Acceptance

We provide detailed explanations and revenue model guidance through individual briefings and online consultations.

Please feel free to contact us using the link below.

■Store List

Swan Nishio Store
21-1 Yamasaki, Kamimachi, Nishio City, Aichi Prefecture

Swan Handa Store
208-2 Pia Building 2F, 4-chome, Kirigaoka, Handa City, Aichi Prefecture

Swan Kariya Store
1-2-5 B-go, Hanjodochonaka-cho, Kariya City, Aichi Prefecture

Swan Anjo Sakurai Store
2-3 Chayabo, Sakurai-cho, Anjo City, Aichi Prefecture

Swan Sakuramachi Store (Group specialized)
G Square 2F, 5-35 Midorimachi, Nishio City, Aichi Prefecture

Swan Suzuka Choshamae Store
5-112 Saijo, Suzuka City, Mie Prefecture, Cherry Mansion C.D. Room

Swan Chiryu Store
92-105 Kato, Uchisaiwai-cho, Chiryu City, Aichi Prefecture

Swan Obu Store
8-340 Hiroyamacho, Obu City, Aichi Prefecture

Swan Naruko Store
1-54-1 Naruko-cho, Midori-ku, Nagoya City, Aichi Prefecture

Swan Yokkaichi Higashishinmachi Store
2-16 Higashishinmachi, Yokkaichi City, Mie Prefecture

Swan Okazaki Store
13-8 Momomonishi-cho, Okazaki City, Aichi Prefecture

Swan Moriyama Store
2-968 Moritaka, Moriyama-ku, Nagoya City, Aichi Prefecture

Swan Toyohashi Store
46-2 Matsubara, Yayoi-cho, Toyohashi City, Aichi Prefecture

Swan Suzuka Shiroko Store
2926 Shiroko-cho, Suzuka City, Mie Prefecture, Parenteer 106

Swan Tokushima Kitayashima Store
3-6-20 Kitayashima-cho, Tokushima City, Tokushima Prefecture

Swan Hamamatsu Handayama Store
3-31-8 Handayama, Chuo-ku, Hamamatsu City, Shizuoka Prefecture

Swan Toyota Store
7-18-2 Ogawa-cho, Toyota City, Aichi Prefecture

Swan Toyokawa Store
24 Higashiakebono-cho, Toyokawa City, Aichi Prefecture, SUEHIRO PLACE 2C

Swan Matsusaka Store
141-1 Ekibedacho, Matsusaka City, Merry Angel 103

Swan Fukui Store
301 D Building Morita, Kawaiyoriyasu-cho, Fukui City, Fukui Prefecture

Swan Fukuoka Shime Store (*Scheduled to open in April 2026)
4-1-16 Minamisato, Shime-machi, Kasuya-gun, Fukuoka Prefecture

Company Profile