Piic of Shiga Rebrands for its Second Founding Period, Launching 'Recruit Produce' to Design Organizational Growth: 'Organizations where people gather have a reason.'

Piic Co., Ltd. (Headquarters: Otsu City, Shiga Prefecture; Representative Director: Naoya Fujii; hereinafter "Piic") will implement a major rebranding on April 1, 2026, marking a significant milestone since its founding.

The company has redefined its business model as 'Recruit Produce,' which consistently designs everything from strategy to implementation, spanning recruitment support, branding, creative, and SNS. By integrating these often fragmented measures, Piic aims to connect recruitment to reliable growth investment in management.

Concurrently, we announce the refresh of our new tagline and visual identity (VI), as well as the opening of a new base that embodies our brand.

■ Overview (Key Points of this Release)

• Redefinition of Business Model:

  Integration of recruitment, branding, creative, and SNS. Designing "people" and "how to communicate" to fundamentally solve organizational issues (= Recruit Produce)

• New Identity:

  Defining "Open & Calm," "Playful," and "Solid" as the three pillars for all decision-making. The tagline is "Giving shape to potential."

• VI and Website Renewal:

  Deepening the VI while inheriting the founding logo. Concurrently, a complete renewal of the corporate website will be implemented.

• Operation of Experimental Base:

  A new office will open as a prototyping base to embody an "admired organization" from Shiga itself.

• Establishment of New Management Structure:

  Welcoming new specialists in each field to start the second founding period.

■ Details of Rebranding

1. Background of Rebranding: Why is "Design" Necessary?

Since its founding, Piic has promoted its business with creativity as its core, accompanying many recruitment projects. What we faced on site was the contradiction that even with excellent creative works, organizational issues were not fundamentally resolved because strategies and communication were fragmented.

Simply creating is not enough to meet ideal colleagues. The practical realization that integrally designing "people" who resonate with the vision and "how to communicate" is the shortest route to organizational growth became the driving force for building this new business model, 'Recruit Produce,' this time.