[Event Report] "Affirming Children's 'I Want To!': Henshin Bike x TABOTENZU Host Art Event of Wheel Tracks"
Pigeon Corporation's parenting brand "TABOTENZU" and Vitamin i Factory's children's bike brand "Henshin Bike" jointly held a parent-child art event in Setagaya-ku, Tokyo, affirming children's desire to try new things.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 23:00
- 🔍 Collected: April 30, 2026 at 14:31
- 🤖 AI Analyzed: April 30, 2026 at 15:30 (58 min after Collected)
Pigeon Corporation (Headquarters: Tokyo, President: Ryo Yano)'s child-rearing brand "TABOTENZU," which supports a unique parenting style, collaborated with Vitamin i Factory Co., Ltd., which develops children's bikes "Henshin Bike," to host a parent-child experiential event "Family Painting Event" that fully affirms children's challenges. The event was held for two days, from April 29 (Wed/Holiday) to 30 (Thu), 2026, at the "Henshin Bike Experiential Showroom" (Setagaya-ku, Tokyo).
■Background of this event: Brand co-creation that fully affirms two "first times"
The thrill of riding a bicycle for the first time and the excitement of freely painting with colors are the same in the sense that children are "acting according to their own hearts." However, in daily life, adults often restrict their children's curiosity, saying, "It's dangerous" or "It will get dirty." This event was planned with the desire of both brands to remove such restrictions and provide a place that fully affirms children's challenges of "I want to try!"
■Scenes from the day: An unrestricted art experience, transforming bicycle parts into "brushes"
At the venue, next to a creative space where Hawaiian artist Suzanne Generic created a vivid live painting on the wall, parents and children wore "Family Painting Wear" and challenged themselves to dynamic art production. This time, especially, not only canvas (drawing paper) but also the tires of "Henshin Bike" were used as rollers, and parts were used like stamps, allowing participants to experience "painting with bicycles," something they usually cannot do. As colors were layered, the pure white wear was vividly colored with the individuality of each parent and child. While children moved the tires with all their might, parents also enjoyed the mixing of colors and made handprints, with parents and children engrossed in playing together on the same level, seen everywhere at the venue.
Amidst the bright and free atmosphere created by a professional artist, children were engrossed in layering colors, fascinated by the unique "wheel tracks" and patterns drawn by the tires. The paint marks left on the wear were engraved as a special memory for parents and children, truly a "trajectory of challenge (art)" of that moment.
TABOTENZU Official Instagram
■Comments from participating parents and children
Kai-kun (3 years old) and Papa
"It was a truly fresh and exciting experience for both children and adults to be able to wholeheartedly challenge something that is usually absolutely forbidden at home. It was truly impressive to see my son's lively expression when he let loose and started enjoying the paint with his whole body, after initially observing cautiously as if asking, 'Is it really okay?' I hope that opportunities for such free experiences will spread to more children nationwide."
Yuna-chan (4 years old) and Mama
"My daughter often freezes in new places, but not today. She started cautiously drawing only around herself, but gradually broadened her scope and became absorbed, happily using bicycle tires and parts. As a parent, I was simply overjoyed to see that. At home, I tend to hesitate about messes and use small tubes of paint, but when I let her use large, mayonnaise-bottle-like tubes freely, she shines so much. The wear had thick fabric and the patterns adhered well, making it very easy to play with."
■Comments from brand representatives
Miku Maekawa, TABOTENZU Brand Manager
Promotion Group, New Brand Promotion Department, Baby Care Business Division, Pigeon Corporation
"In daily child-rearing, we often lack the余裕 (leeway), tending to restrict messes or view them negatively. On the other hand, many moms and dads struggle with the conflict of 'not wanting to limit their children's curiosity.' The 'Family Painting Wear' worn this time is a means to create an opportunity for parents to say, 'Well, it's okay if it gets dirty.'"
"TABOTENZU aims to propose a parenting stance of 'Well, it's okay' by not limiting children's curiosity, allowing parents and children to play wholeheartedly together, and creating lasting memories. We are delighted to have delivered a positive time where families can laugh together on the same level, without worrying about messes, through our co-creation with Henshin Bike."
Mikio Watanabe, Henshin Bike Manager, Representative Director, Vitamin i Factory Co., Ltd.
"To learn to ride a bicycle, there are many 'challenges' and 'accomplishments.' This time, children expressed themselves freely with their hands and feet in a completely white space, and played by using tires and saddles like stamps, making the trajectory of their growth an 'art of wheel tracks.'"
■Background of this event: Brand co-creation that fully affirms two "first times"
The thrill of riding a bicycle for the first time and the excitement of freely painting with colors are the same in the sense that children are "acting according to their own hearts." However, in daily life, adults often restrict their children's curiosity, saying, "It's dangerous" or "It will get dirty." This event was planned with the desire of both brands to remove such restrictions and provide a place that fully affirms children's challenges of "I want to try!"
■Scenes from the day: An unrestricted art experience, transforming bicycle parts into "brushes"
At the venue, next to a creative space where Hawaiian artist Suzanne Generic created a vivid live painting on the wall, parents and children wore "Family Painting Wear" and challenged themselves to dynamic art production. This time, especially, not only canvas (drawing paper) but also the tires of "Henshin Bike" were used as rollers, and parts were used like stamps, allowing participants to experience "painting with bicycles," something they usually cannot do. As colors were layered, the pure white wear was vividly colored with the individuality of each parent and child. While children moved the tires with all their might, parents also enjoyed the mixing of colors and made handprints, with parents and children engrossed in playing together on the same level, seen everywhere at the venue.
Amidst the bright and free atmosphere created by a professional artist, children were engrossed in layering colors, fascinated by the unique "wheel tracks" and patterns drawn by the tires. The paint marks left on the wear were engraved as a special memory for parents and children, truly a "trajectory of challenge (art)" of that moment.
TABOTENZU Official Instagram
■Comments from participating parents and children
Kai-kun (3 years old) and Papa
"It was a truly fresh and exciting experience for both children and adults to be able to wholeheartedly challenge something that is usually absolutely forbidden at home. It was truly impressive to see my son's lively expression when he let loose and started enjoying the paint with his whole body, after initially observing cautiously as if asking, 'Is it really okay?' I hope that opportunities for such free experiences will spread to more children nationwide."
Yuna-chan (4 years old) and Mama
"My daughter often freezes in new places, but not today. She started cautiously drawing only around herself, but gradually broadened her scope and became absorbed, happily using bicycle tires and parts. As a parent, I was simply overjoyed to see that. At home, I tend to hesitate about messes and use small tubes of paint, but when I let her use large, mayonnaise-bottle-like tubes freely, she shines so much. The wear had thick fabric and the patterns adhered well, making it very easy to play with."
■Comments from brand representatives
Miku Maekawa, TABOTENZU Brand Manager
Promotion Group, New Brand Promotion Department, Baby Care Business Division, Pigeon Corporation
"In daily child-rearing, we often lack the余裕 (leeway), tending to restrict messes or view them negatively. On the other hand, many moms and dads struggle with the conflict of 'not wanting to limit their children's curiosity.' The 'Family Painting Wear' worn this time is a means to create an opportunity for parents to say, 'Well, it's okay if it gets dirty.'"
"TABOTENZU aims to propose a parenting stance of 'Well, it's okay' by not limiting children's curiosity, allowing parents and children to play wholeheartedly together, and creating lasting memories. We are delighted to have delivered a positive time where families can laugh together on the same level, without worrying about messes, through our co-creation with Henshin Bike."
Mikio Watanabe, Henshin Bike Manager, Representative Director, Vitamin i Factory Co., Ltd.
"To learn to ride a bicycle, there are many 'challenges' and 'accomplishments.' This time, children expressed themselves freely with their hands and feet in a completely white space, and played by using tires and saddles like stamps, making the trajectory of their growth an 'art of wheel tracks.'"