Pictoria Inc. Signs Collaboration Agreement with Beppu City Public Enterprise Bureau for Social Implementation of AI Experience

## Press Release Information
Title: Pictoria Inc. Signs Collaboration Agreement with Beppu City Public Enterprise Bureau for Social Implementation of AI Experience
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Body (first 8000 characters): Pictoria Inc. (Minato-ku, Tokyo; Representative Director and CEO: Hayato Aketo; hereinafter "Pictoria"), which develops IP creation businesses utilizing AI technology and other technologies, hereby announces that it has signed a collaboration agreement with the Beppu City Public Enterprise Bureau regarding the social implementation of AI experience, leveraging its AI technologies.

■ Overview of the Collaboration Agreement

1. Purpose

By introducing Pictoria's advanced AI technologies into public competitive sports operated by the Beppu City Public Enterprise Bureau, including Beppu Keirin, the aim is to build an "AI Experience Showcase" where users can directly enjoy the benefits and fun of AI. Toward this goal, Pictoria and the Beppu City Public Enterprise Bureau will collaborate to identify issues, consider countermeasures, and aim to create next-generation public competitive sports and tourism experiences.

2. Collaboration Items

・Matters related to improving personalization and experiential value using AI

・Matters related to data visualization and entertainment through AI

・Matters related to content creation and citizen participation utilizing generative AI, etc.

・Matters related to improving hospitality and convenience using AI technology

・Other matters necessary to achieve the objectives of this collaboration

■ Background of the Collaboration

With the evolution of generative AI and conversational AI, the way facility guidance, information provision, and entertainment experiences are provided is changing significantly. In public competitive sports as well, in addition to the enjoyment of spectating, there is a demand for creating experiences that are easy to understand for first-time visitors and connect to local attractions.

The Beppu City Public Enterprise Bureau is responsible for operating public competitive sports including Beppu Keirin. On the other hand, Pictoria's strengths lie in IP creation, dialogue experience design, and content development using AI technology.

This collaboration aims to create new experiential value starting from public competitive sports by combining the operational field of the Beppu City Public Enterprise Bureau with Pictoria's AI technology and experience design expertise.

■ Details of Collaboration Items

This collaboration will focus on the following areas to build an "AI Experience Showcase" where users can intuitively experience AI:

・Improving personalization and experiential value using AI

We will promote initiatives to optimize the public competitive sports experience by providing information tailored to users' preferences and interests. In the future, we aim to provide experiences suitable for everyone, from first-time visitors to regular enthusiasts, through AI characters.

・Data visualization and entertainment using AI

We aim to clearly visualize various data related to competitions and analysis processes, creating new spectating and voting styles.

By delivering data not only as specialized information but as an experience that leads to enjoyment and ease of understanding, we will expand opportunities to encounter public competitive sports and increase participation.

・Content creation and citizen participation using generative AI, etc.

We will promote participatory initiatives such as workshops and events where citizens and users create content together with AI.

By linking dialogue and content experiences with AI characters to actual facility and regional experiences, we will explore new forms of communication and regional participation starting from public competitive sports.

・Improving hospitality and convenience using AI technology

We aim to create an environment that is easy for everyone to use through multilingual support and facility usage environments that are not limited by attributes.

By having AI naturally support users' experiences in guidance, information provision, and spectating support, we will improve convenience inside and outside the facilities.

・Other matters necessary to achieve the objectives of this collaboration

Both parties will promote necessary initiatives to enhance the appeal of public competitive sports and revitalize the region.

We will also discuss future possibilities for cross-domain development, including real and digital experience designs that connect from public competitive sports venues to tourism and regional exploration.

■ Comments

Hayato Aketo, Representative Director and CEO of Pictoria Inc.

It is a pioneering initiative in Japan for a business company operating AI characters and a local government operating public competitive sports to conclude a collaboration agreement.

Since its founding, Pictoria has refined entertainment experiences using AI characters. We want to realize the "experience design with AI" cultivated through entertainment in the local and public competitive sports fields.

AI characters will energize local communities—we will seriously create a success story together with the Beppu City Public Enterprise Bureau from Beppu.

Toru Ueda, Keirin Business Manager, Beppu City Public Enterprise Bureau

Through this collaboration agreement with Pictoria, a pioneer in the AI character field in Japan, we will realize high value-added Beppu Keirin Stadium using AI and work to have its appeal and new value recognized both within and outside the prefecture as a new tourism leisure activity.

■ Future Developments

Pictoria aims to promote the social implementation of AI as an experiential value that allows people to naturally enjoy technology and encounter the charm of regions.

Through this collaboration, we will verify the potential of AI technology in guidance, spectating support, data visualization, participatory content, etc., and contribute to creating new appeal for public competitive sports and regional revitalization together with the Beppu City Public Enterprise Bureau.

In the future, we will explore new forms of public competitive sports and tourism experiences where AI functions as a familiar and approachable presence for users, connecting from the stadium experience to tourism, town walking, and interaction with the local community.

Pictoria will continue to create experiential value that makes people feel attached to Beppu as a region and want to stay engaged, not limited to public competitive sports venues, through the fusion of technology and entertainment.

■ About Pictoria Inc.

Pictoria Inc. creates IP using AI-centered technology with the mission "Create a Future You Can Support."

We will disseminate VTuber-related businesses, AI character businesses utilizing the latest AI technology, and self-developed and co-developed IP businesses to the world.

■ Company Overview

・Company Name: Pictoria Inc.

・Location: Akasaka, Minato-ku, Tokyo

・Representative: Hayato Aketo, Representative Director and CEO

・Established: December 2017

・Official Website: https://pictoria.co.jp/

・Official X (formerly Twitter): https://x.com/Pictoria_Inc
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