Creators with a Total of 150,000 Followers Participate! 'My Favorite Character Figure, In My Hands.' Tochigi-Based Creator Support Platform 'URUWA' Officially Launches.

PixpoLi Inc. (Headquarters: Utsunomiya City, Tochigi Prefecture, Representative Director: Serena Ueno) announces the release of its new service 'URUWA,' themed around 'Oshikatsu' (supporting one's favorite character/idol).

Huge Excitement During Pre-Release! 'URUWA' Officially Launches!

URUWA, a creator support platform originating from Tochigi Prefecture, officially launched on Sunday, March 29, 2026.

This service is a platform specializing in three-dimensional products, allowing illustrators, VTubers, and V-tubers to create figures of their characters and deliver them to their fans through made-to-order production.

By handling all aspects of manufacturing, sales, and shipping, URUWA has created an environment where creators can easily sell figures, which were previously difficult to offer as merchandise.

At the time of official release, the participating creators have a combined follower count of 150,000.

As a platform connecting creators' desire for 'creative activities true to themselves' with fans' 'desire to support their favorites,' URUWA aims to create a cycle where fan purchases lead to the creator's next creation.

▼ URUWA EC Site Here

https://www.uruwa.net/

From Illustrations to Character Figures.

URUWA is designed not to interfere with creators' creative activities.

Creators only need to provide the 'three-view drawings (front, side, back)' of the character they want to turn into a figure.

Under the supervision of figure modelers with over 8 years of industry experience, URUWA handles everything from 3D data conversion, figure manufacturing, sales management, shipping, to customer support.

Of course, creators can check the figure model themselves and URUWA will responsibly make corrections if they are not satisfied.

Furthermore, as it is a made-to-order system, manufacturing only occurs for items sold.

This provides creators with an environment where they can focus on their creative work.

'Likes' Increase, But Not Necessarily Funding for Activities.

With the spread of social media, it has become easier for creators to gain recognition.

However, converting that popularity into continuous revenue remains a high hurdle.

Especially for three-dimensional goods like figures, manufacturing costs and shipping complexities have made them difficult choices for creators.

URUWA aims to remove these barriers and establish figures as 'a new merchandise sales option that creators can choose.'

A New Option: Three-Dimensional Products, Unlike Existing Services.

Previously, the go-to merchandise for creators centered around flat goods like acrylic stands and T-shirts.

However, URUWA adds 'figures,' high-value three-dimensional items that are like extensions of the character, to this lineup.

For fans, it's a special experience to have a physical representation of their favorite character in their hands.

For creators, it's a new revenue stream where they can freely set prices according to their brand value.

The mechanism is realized where fans' 'desire to buy' directly translates into support for the creator.

'Creation → Sales → Support → Next Creation.' Spreading this Cycle to More Creators.

Turning 'Oshikatsu' into a mutually rewarding cycle.

URUWA will actively promote the expansion of participating creators going forward.

Currently, 18 creators, both individuals and companies, are participating in URUWA, with a total follower count of 150,000.

In the future, focusing on illustrators, VTubers, and V-tubers, URUWA will create an environment where even more creators can deliver their worlds to fans in the form of figures.

Fan purchases lead to the creator's next creation, and that creation in turn generates new fans. URUWA aims to spread this cycle from Tochigi to the rest of Japan, and eventually to the world.

Message from the Representative

About URUWA

【Official URUWA Social Media】

X (formerly Twitter): https://x.com/uruwa_official

YouTube: https://www.youtube.com/@uruwa_official

Instagram: https://www.instagram.com/uruwa_official

【Platform】

EC Site: https://www.uruwa.net/

【Contact Information】

Email: contact@uruwa.net

PixpoLi Inc.

PixpoLi Inc. is a startup that brings creators' 'drawn worlds' to life using 3D printing technology. They develop and operate 'URUWA,' a POD platform for three-dimensional products for illustrators and VTubers. URUWA provides a system where creators can sell original figures with zero initial cost and no inventory risk, and fan purchases directly contribute to their activities.