Camtsuku Releases New Feature Allowing Selection of Users Who Performed Both X "Repost & Like" for Lottery

Pickles Inc. (Shinagawa-ku, Tokyo, CEO Minoru Tanaka, hereinafter "our company"), which provides "Camtsuku," a campaign tool that allows users to win even when alone, has released a new feature "Repost & Like Campaign" that allows users who have performed both a "repost" and a "like" on the same post on X (formerly Twitter) to be selected for a lottery.

This feature allows applications to be completed by performing both repost and like, regardless of the order, and also supports implementation in an instant win format.

▼ Inquiries here

https://camtsuku.com/contact

▼ Background of Provision

On X, the format of adopting "follow & repost" as an application condition is widely prevalent for corporate giveaway campaigns.

On the other hand, to extract participants with higher engagement or to maximize both engagement signals (number of likes) and spread (number of reposts) of a post, it was previously necessary to manually match users who had performed both reposts and likes to be eligible for the lottery.

To resolve this aggregation load, our company has developed a new feature that automatically determines if both "repost & like" have been performed and conducts the entire process up to the lottery.

▼ Overview of "Repost & Like Campaign"

This is a new feature that allows campaigns to be conducted on Camtsuku, where users who have performed both a "repost" and a "like" on the same post on X are eligible for the lottery.

The order of repost and like does not matter, and the application is considered complete when both actions have been performed.

▼ Main Features

1. Automatic determination of both "Repost & Like" on the same post

Automatically narrows down the lottery participants to only those users who have performed both a "repost" and a "like" on the specified post on X. Manual aggregation work is not required.

2. Determination regardless of the order of repost and like

The order in which the user performed each action does not affect the determination. The application is considered complete when both actions have been performed.

3. Supports filtering by "Quote Post & Like"

In addition to "Repost & Like," the lottery screen can also filter eligible users by "Quote Post & Like." This is suitable for operations combined with appeals that encourage quote posts.

4. Supports implementation in instant win format

Similar to existing Camtsuku features, it supports instant win operations where the winning or losing status is notified immediately upon completion of the application.

▼ Usage Scenarios

Announcements aiming to maximize spread (reposts) and engagement (likes) simultaneously

Can be used in situations where both the reach and engagement of a post need to be strengthened, such as for new product launches or major campaign announcements.

Measures to filter for participants with higher engagement

As the participation hurdle is slightly higher than "repost only" or "like only," it is possible to narrow down the lottery to users who have actively completed both actions.

Combined operation with instant win

It is possible to achieve both the fun of the participation experience through immediate lottery notification and the high engagement resulting from requiring both actions.

▼ Future Developments

Our company will continue to expand features that meet the increasing demand for detailed aggregation and lottery conditions in SNS campaign operations, including X.

▼ Inquiries about "Camtsuku" here

https://camtsuku.com/contact

▼ About "Camtsuku," the campaign tool that allows you to win even alone

"Camtsuku" is a campaign management tool for quickly and affordably implementing campaigns on social media and at event venues.

It is an easy-to-introduce tool for anyone with a low budget, and has been highly praised by many companies as a simple yet highly functional tool. It also offers a robust support system, enabling smooth operation after implementation.

▼ "Camtsuku" Official Website here

https://camtsuku.com/

<Company Profile of Pickles Inc.>

Company Name: Pickles Inc.

Representative: Minoru Tanaka, Representative Director

Established: September 19, 2003

Location: THE CASK GOTANDA 504, 2-5-2 Higashi-Gotanda, Shinagawa-ku, Tokyo 141-0022

Business Activities: SaaS provision, Web marketing support

URL: https://pickles.tv/