Pickles Co., Ltd. (Shinagawa-ku, Tokyo; Representative Director: Minoru Tanaka; hereinafter referred to as 'the Company'), provider of 'Camtsuku,' a campaign tool that enables even one person to win, announced on March 31, 2026, a major update to the instant win (immediate lottery) feature of the X (formerly Twitter) version of Camtsuku. This new feature allows a single account to host up to five instant win campaigns simultaneously. There will be no additional costs associated with this update, and it will be available under existing contracts.

▼ 'Camtsuku Instant Win' Service Page https://camtsuku.com/instantwin

▼ Development Background As the utilization of SNS campaigns accelerates, instant win (immediate lottery) campaigns have been adopted by many companies as a strategy for follower acquisition and brand awareness due to their immediacy and high experiential value. Instant win is also one of Camtsuku's flagship features.

However, until now, Camtsuku was limited to hosting only one instant win campaign at a time. This meant that when conducting sequential campaigns (e.g., Part 1 → Part 2 → Part 3...), it was necessary to set up the next campaign only after the previous one had ended, leading to challenges such as lead time for switching and the effort required for each setup. Furthermore, it was not possible to meet the demand for running multiple instant win campaigns simultaneously for different targets or objectives.

In response to these customer requests, this update has expanded the simultaneous instant win campaign limit to a maximum of five.

▼ Overview of the Update The X version of Camtsuku has traditionally been equipped with a mechanism that allows a single account to host up to five campaigns simultaneously. With this update, it is now possible to run instant win campaigns in all five of these slots. It supports all instant win formats: reply-based, DM-based, and URL-based.

▼ Key Features and Usage Scenarios Significantly shorten lead time for switching by pre-setting sequential campaigns Previously, it was necessary to set up the second campaign only after the first campaign had ended. Now, it is possible to create and stock campaigns from Part 1 to Part 5 in advance, allowing for seamless transitions. For example, even for ongoing campaign operations such as 'starting a new instant win every Monday,' setting them all up at once initially eliminates the need for repeated setup work.

Run instant win campaigns with different targets and objectives simultaneously It is also possible to run multiple instant win campaigns with overlapping periods simultaneously. For instance, you can run a 'new follower acquisition campaign' in parallel with a 'thank-you campaign for existing fans,' or instantly launch a 'guerrilla campaign' linked to an event behind the scenes of regular promotions. This allows for multi-faceted SNS promotions with a single account. It is also ideal for accounts promoting multiple products or channels simultaneously.

Available without additional cost There are no additional system costs associated with this update. You can utilize up to five instant win campaigns under your existing contract and budget.

▼ Scope of Support The scope of this update is as follows:

Supported Platform: X (formerly Twitter) version of Camtsuku Supported Instant Win Formats: All reply-based, DM-based, and URL-based (including game-type) formats.

*Please note that the LINE version of Camtsuku will continue to be limited to one simultaneous instant win campaign.

▼ 'Camtsuku Instant Win' Service Page https://camtsuku.com/instantwin

▼ Future Developments The Company will continue to promote functional enhancements that make corporate SNS marketing more efficient and effective. We will provide one-stop support from campaign design to operation and analysis, further enhancing our value as a 'campaign tool that enables even one person to win.'

▼ About 'Camtsuku,' a campaign tool that enables even one person to win 'Camtsuku' is a campaign management tool for quickly and cost-effectively implementing campaigns on SNS and at event venues.

It solves the problems faced by companies struggling with issues such as 'not gaining SNS followers,' 'unable to focus on SNS measures due to concurrent duties,' or 'lack of human resources.'

It is easy for anyone to introduce with a low budget and has received high praise from many companies as a simple yet highly functional tool. It also provides a robust support system, ensuring smooth operation after introduction.

▼ 'Camtsuku' Official Website here https://camtsuku.com/

<Pickles Co., Ltd. Company Profile> Company Name: Pickles Co., Ltd. Representative: Minoru Tanaka, Representative Director Established: September 19, 2003 Location: THE CASK GOTANDA 504, 2-5-2 Higashi-Gotanda, Shinagawa-ku, Tokyo 141-0022 Business Activities: SaaS provision, Web marketing support URL: https://pickles.tv/

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  • Source: PR TIMES
  • Category: 広告・マーケティング,ゲーム・おもちゃ