Camtsuku's X (formerly Twitter) Instant Win Feature Significantly Updated, Allowing Up to 5 Simultaneous Campaigns Per Account

Pickles Inc. (Shinagawa-ku, Tokyo; Representative Director Minoru Tanaka; hereinafter "the Company"), which provides the campaign tool "Camtsuku" that allows anyone to win, announced on March 31, 2026, a major update to the instant win (immediate lottery) feature of the X (formerly Twitter) version of Camtsuku. This new feature allows users to run up to five instant win campaigns simultaneously with a single account. There are no additional costs associated with this update, and it can be used with existing contracts.

▼ "Camtsuku Instant Win" Service Page https://camtsuku.com/instantwin

▼ Development Background As the use of SNS campaigns accelerates, instant win (immediate lottery) campaigns are widely adopted by many companies as a measure for follower acquisition and brand recognition due to their immediacy and high experiential value. Instant win is also one of Camtsuku's main features.

On the other hand, until now, Camtsuku was limited to only one instant win campaign running simultaneously. Therefore, when conducting sequential campaigns (Phase 1 → Phase 2 → Phase 3...), it was necessary to set up the next campaign after the previous one ended, which posed challenges such as lead time for switching and setup effort each time. Furthermore, the need to run multiple instant win campaigns simultaneously for different targets and objectives could not be met.

In response to these customer requests, this update has expanded the maximum limit for simultaneous instant win campaigns to five.

▼ Overview of the Update Camtsuku (X version) has traditionally had a mechanism that allows up to five campaigns to be run simultaneously with one account. With this update, it is now possible to operate instant wins in all five of these slots. It supports all instant win formats: reply-based, DM-based, and URL-based.

▼ Key Features and Use Cases Significant Reduction in Switching Lead Time with Pre-batch Setup for Sequential Campaigns Previously, it was necessary to set up the second campaign after the first campaign ended. Now, it is possible to create and stock campaigns from Phase 1 to Phase 5 in advance and switch seamlessly. For example, even in continuous campaign operations such as "starting a new instant win every Monday," if the settings are completed in a batch at the initial stage, no further setup work is required each time.

Simultaneous Deployment of Instant Wins with Different Targets and Objectives It is also possible to run multiple instant win campaigns concurrently that overlap in duration. For example, you can run "for new follower acquisition" and "thank-you campaigns for existing fans" in parallel, or instantly launch a "guerrilla campaign" linked to an event behind regular initiatives. This is also ideal for accounts promoting multiple products or channels simultaneously.