Piala Inc. Partners with Xmaker to Strengthen Operational Capabilities in Performance Marketing - Establishes Dedicated Operational Team for Affiliate Business -

Piala Inc. (Shibuya-ku, Tokyo, President and CEO Takao Asuka), which operates under the slogan "We can create 'desire to buy' with AI" and is committed to business growth through the power of AI and marketing, has entered into a business partnership with Xmaker Inc. (Meguro-ku, Tokyo, President and CEO Isao Ozawa), a company engaged in marketing support and brand development. This partnership aims to strengthen our operational capabilities in the performance marketing domain.

Through this partnership, we have established a specialized operational team dedicated to the performance-based reward sector within our affiliate business. By integrating Pialas AI-driven operational efficiency platform with Xmakers expertise in advertising operations, we will provide advanced marketing support that emphasizes LTV (Customer Lifetime Value) and profitability.

■ Background of the Partnership

In recent years, the digital marketing market has seen rapid advancements in operational efficiency through AI utilization. However, in advertising operations, there is an increasing demand for support from a business growth perspective, not just optimizing customer acquisition numbers and CPA (Cost Per Acquisition), but also considering LTV and profitability.

Piala has been providing marketing support that commits to results, primarily for mail-order, D2C, and EC businesses. We are also working on improving operational efficiency and advancing marketing support using generative AI to enhance the value provided to our clients.
On the other hand, Xmaker excels in operational know-how and marketing support that emphasizes LTV in the advertising domain. Both companies have deepened their collaboration through numerous projects.

This partnership will allow us to integrate our respective knowledge, human resources, and operational structures, further strengthening our support system in the performance-based reward sector and enabling us to commit more deeply to the business growth of our client companies.

Furthermore, a joint operational team formed prior to this partnership has already achieved results through operational designs that prioritize LTV and profitability. The scale of operations has expanded approximately tenfold, and the number of handled projects has tripled compared to the start of the partnership. Moving forward, we aim to expand our capabilities as a specialized organization in the performance marketing domain, building a system that provides integrated support from advertising operations to CRM.

■ Initiatives of the Specialized Operational Team

The newly established specialized operational team will provide performance marketing support, primarily focusing on affiliate advertising. In addition to traditional CPA optimization, we will aim to achieve both high-profit customer acquisition and business growth by designing operations that consider profitability even after customer acquisition.

Moreover, by combining Pialas AI-driven efficiency in reporting and analysis with Xmakers practical advertising operation know-how, we will deliver faster and higher-quality marketing support.

【Main Support Contents】

Support Area

Overview

Affiliate Advertising Operations

Acquisition maximization measures centered on performance-based rewards

Planning and Operation of Performance-Based Marketing Measures

Comprehensive support from planning to operation

LTV Analysis and Profitability Improvement Support

KPI design exceeding CPA and maximization of recurring revenue

Support for CRM Measure Integration

Customer nurturing, churn prevention, and LTV improvement post-acquisition

Advanced Data Analysis and Reporting

Rapid and precise PDCA cycle utilizing AI

■ Future Outlook

Piala is advancing the enhancement of specialization and the expansion of its support system in the performance-based reward sector. Through this partnership, we aim to increase our support capacity in performance-based advertising operations and strengthen our specialized personnel, thereby building an integrated marketing support system that spans affiliate marketing, advertising operations, CRM, and data utilization.

We will continue to support the sustainable business growth of our client companies and strive to realize marketing that creates "desire to buy."

【Piala Inc. Company Overview】

Company Name: Piala Inc.

Representative: Takao Asuka, President and Representative Director

Location: 13F, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6013, Japan

Established: March 2004

Business Activities: 1. Marketing DX Business, 2. Essential Worker DX Business, 3. Business Creation Business

Capital Stock: 50 million yen (as of end of March 2026)

Securities Code: Tokyo Stock Exchange Standard Market (Securities Code: 7044)

Affiliated Companies: HIZHI (Hangzhou) Trading Co., Ltd., PIATEC (Thailand) Co., Ltd., CHANNEL J (THAILAND) Co., Ltd., PG-Trading (Vietnam) Co., Ltd., Piala Ventures Inc., P2C Inc., one move Inc., Joshua Tree Inc., Cyberstar Inc., Onion Inc., A Better Case Inc.

URL: https://www.piala.co.jp/