Mai Shiraishi Image Model Color Contact Lenses 'feliamo' Launches 'Coffee Jelly' Astigmatism Lenses, Offering 'Dewy Translucence x Subtle Enhancement', Available Today, April 2, 2026 (Thursday)!

PIA Corporation (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Hiromichi Mihara) will launch its first astigmatism lenses from the color contact lens brand 'feliamo' today, April 2, 2026 (Thursday).

Popular color achieving "subtle enhancement" now available as astigmatism lenses!

The long-awaited astigmatism lenses from 'feliamo' feature 'Coffee Jelly', feliamo's No. 1 popular color (*). With the concept of "dewy translucence x subtle enhancement," it's a natural-looking design that subtly enhances the eyes, making it easy to use in all daily situations such as school or work.

*Comparison within the brand (feliamo)

New Product Overview

Coffee Jelly TORIC

DIA: 14.2mm / Colored Diameter: 13.0mm

Cylinder (CYL): -0.75D/-1.25D

Axis (AX): 180°

Dewy translucence x subtle enhancement

Natural lenses

Natural-looking lenses with a dewy, nuanced color that subtly enhances the eyes.

feliamo TORIC Lens Features

To commemorate the TORIC launch! Follow & RP Campaign on feliamo Official X

To celebrate the launch of feliamo's first astigmatism lenses, we will hold a follow & repost campaign on our official X (formerly Twitter) account, where you can win "Coffee Jelly TORIC (for astigmatism)" or "Coffee Jelly 1day (for myopia)".

Prizes

Any 2 boxes from the following (you can choose the power)

ーCoffee Jelly TORIC (for astigmatism)

Powers: ±0.00D (plano), -0.50D~-5.00D (0.25D increments), -5.50D~-10.00D (0.50D increments)

Cylinder: -0.75D/-1.25D

Axis: 180°

ーCoffee Jelly 1day (for myopia)

Powers: ±0.00D (plano), -0.50D~-6.00D (0.25D increments), -6.50D~-10.00D (0.50D increments)

Number of Winners

30 people

Application Period

April 2 (Thursday) - April 8 (Wednesday) 23:59

How to Apply

① Follow the official X account (@feliamoOfficial)

② Repost the campaign target post

*Winners will be contacted by the staff X account (@pia_corp_staff) after April 16 (Thursday).

*Please refrain from applying on behalf of others.

*You can choose the power (astigmatism or myopia lenses).

*Prizes will only be shipped within Japan. If you cannot provide the necessary information for shipping, or if you cannot receive the product due to a change of address, unknown address, or absence, your winning may be invalidated.

Official HP/SNS

Official HP: https://www.feliamo.jp/

Official X (formerly Twitter): https://x.com/feliamoOfficial

Official Instagram: https://www.instagram.com/feliamo_official

Product Overview (for astigmatism only)

Product Name: feliamo TORIC

Price: 1,760 yen (tax included) (10 lenses per box)

Color: Coffee Jelly

Lens: BC 8.6mm DIA 14.2mm UV cut

Water Content: 55%

Usage Period: Daily wear, daily replacement

Powers: ±0.00D (plano), -0.50D~-5.00D (0.25D increments), -5.50D~-10.00D (0.50D increments)

Cylinder (CYL): -0.75D/-1.25D

Axis (AX): 180°

Marketing Name: Pia Contact Aqua

Approval Number: 22900BZX00118000

Sales Channels: Gradually available at online stores, contact lens specialty stores, general merchandise stores, etc.

(*Some stores may not carry the product)

*Contact lenses are highly controlled medical devices. Please follow the instructions of an ophthalmologist, strictly observe the wearing period and time, and use them correctly.

*First-time contact lens users or first-time astigmatism lens users must undergo an examination by an ophthalmologist.

Participating Online Stores

LILY ANNA Official Shop: https://www.lilyanna.jp/c/brand/feliamo/feliamo_toric

LILY ANNA Qoo10 Store: https://www.qoo10.jp/g/1188700121

LILY ANNA Rakuten Ichiba Store: https://item.rakuten.co.jp/lilyanna/feliamo-toric-2set/

LILY ANNA Yahoo! Shopping Store: https://store.shopping.yahoo.co.jp/lilyanna/fat-2.html

LILY ANNA Amazon Store: https://www.amazon.co.jp/s?k=%E3%83%95%E3%82%A7%E3%83%AA%E3%82%A2%E3%83%A2+%E4%B9%B1%E8%A6%96&me=A3IDK4I1SFXGI8&__mk_ja_JP=%E3%82%AB%E3%82%BF%E3%82%AB%E3%83%8A&ref=nb_sb_noss

Queen Eyes: https://www.queen-eyes.com/

Hotellovers: https://hotellovers.jp/

More Contact: https://morecon.jp/

*Other online retailers

Participating Specialty Stores

Chuo Contact: https://www.chuo-contact.co.jp/

Megane Super: http://www.meganesuper.co.jp/

Megane Super Official Online Store: https://www.meganesuper.net/

*Other specialty stores

Mai Shiraishi Profile

Born August 20, 1992, Blood type A. Debuted as a member of Nogizaka46 in 2012. After graduating from Nogizaka46 in 2020, she has been widely active as a model and actress. Recent works include "Okura ~Unsolved Case Investigation~" (Fuji TV, 2024), "The Last Appraiser" (Fuji TV, 2025), "Koi Suru Keigo 24-ji Season 2" (TV Asahi, 2025), and movies "Saint☆Oniisan THE MOVIE ~Holy Men VS Demon Army~" and "Under Ninja."

Company Profile

Company Name: PIA Corporation

Head Office Location: Art Village Osaki Central Tower 10F, 1-2-2 Osaki, Shinagawa-ku, Tokyo 141-0032

Representative Director: Hiromichi Mihara