PIA Corporation (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Hiromichi Mihara) is launching a limited-time campaign for the colored contact lens brand "ProWink," produced by makeup artist Muzuki, known as "the goddess of idol makeup," and featuring Momona Matsumoto (Takaneno Nadeshiko) as its image model. From April 1 (Wednesday) to April 15 (Wednesday), 2026, customers can purchase ProWink lenses for 1,000 yen (excluding tax) per box when buying two or more boxes simultaneously.
Campaign Overview ・Campaign Period: April 1, 2026 (Wednesday) 11:00 AM – April 15, 2026 (Wednesday) 10:59 AM ・Eligibility: Applicable for simultaneous purchase of two or more boxes. *Degree and color combinations are free. ・Price Regular Price: 1,350 yen (excluding tax) / 1,485 yen (including tax) Campaign Price: 1,000 yen (excluding tax) / 1,100 yen (including tax) *Per box
・Total Price for 2 Boxes Regular Price: 2,700 yen (excluding tax) / 2,970 yen (including tax) Campaign Price: 2,000 yen (excluding tax) / 2,200 yen (including tax)
・Participating Stores: Various online retailers LILY ANNA Official Shop: https://www.lilyanna.jp/c/brand/prowink LILY ANNA Rakuten Store: https://item.rakuten.co.jp/lilyanna/prowink-1day-2set/ LILY ANNA Yahoo Shopping Store: https://store.shopping.yahoo.co.jp/lilyanna/pw110-2.html LILY ANNA Qoo10 Store: https://www.qoo10.jp/g/1167406293 LILY ANNA Amazon Store: https://www.amazon.co.jp/dp/B0FPFZJ2WN
Queen Eyes: https://www.queen-eyes.com/ Hotellovers: https://hotellovers.jp/ And other online retailers. *Some stores may not be eligible. Please check the information provided by each store for details. *Conditions may vary depending on the retailer.
Brand Overview "ProWink," a brand produced by makeup artist Muzuki, dubbed "the goddess of idol makeup," offers "dewy bare-eye-look lenses" that are so natural you barely notice you're wearing colored contacts, yet they capture light to create a moist, radiant look. While conventional blue light cut lenses were predominantly yellowish, ProWink features colorless, transparent lenses that cut both blue light and UV rays. Furthermore, they boast high specifications, including the thinnest 0.03mm ultra-thin lenses for domestic one-day use, providing a comfortable wearing experience as if you were wearing nothing at all. It is truly a colored contact lens brand that achieves both "professional-grade natural cuteness" and "gentleness to the eyes/comfort."
Concept "I want to create 'cute eyes,' not 'cute colored contacts.'" This is Muzuki's commitment, infused into the lenses by the makeup artist in charge of idols. Bring professional-grade cuteness into your daily life.
Color Lineup Gelato Black DIA: 14.2mm / Colored Diameter: 13.5mm
- Moist and refreshing black - A hint of blue nuance is the secret ingredient. Bring the secret of transparent makeup to your eyes.
Veil Marron DIA: 14.2mm / Colored Diameter: 13.5mm
- Sweetness hidden, subtly glossy brown - A sparkle of cherry blossom color is the secret ingredient. A new sensation brown that creates a soft, three-dimensional look.
Official SNS Instagram: https://www.instagram.com/prowink_official/ Tik Tok: https://www.tiktok.com/@prowink_official
Product Overview Product Name: ProWink Price: 1,485 yen (tax included) (10 lenses per box) Colors: 2 colors in total Lens Specifications: BC 8.7mm, DIA 14.2mm 0.03mm ultra-thin lens, Blue light cut, UV cut Moisturizing ingredients in the storage solution Water Content: 38% Usage Period: Daily wear, daily replacement Power Range: ±0.00D (plano), -0.75D to -5.00D (in 0.25D increments), -5.50D to -8.00D (in 0.50D increments) Marketing Name: Hydron One Day ABL AirLight Approval Number: 30600BZI00030000 Sales Channels: Available at various online retailers. *Some stores may not carry the product. Contact lenses are highly controlled medical devices. Please follow your ophthalmologist's instructions, strictly adhere to wearing periods and times, and use them correctly. First-time contact lens users must undergo an eye examination by an ophthalmologist.
Producer Profile Makeup Artist Muzuki Known as "the goddess of idol makeup," she is a next-generation hair and makeup artist. She has garnered immense support, especially among young people aged 10-20, with over 200,000 total followers on social media. The idol hair and makeup she creates are always a hot topic, and the cosmetics she introduces often sell out. She specializes in "pure-mori makeup" (makeup that enhances natural cuteness) finished with delicate steps, and her easy-to-understand and reproducible makeup methods, which balance sensibility and theory, are highly praised.
Model Profile Momona Matsumoto of Takaneno Nadeshiko A member of the idol group "Takaneno Nadeshiko," whose sound is produced by HoneyWorks. Her signature look is light pink and twin tails. With her overwhelming visual appeal and beloved personality, her total social media followers exceed 700,000!* She is also known as a former member of "Last Idol" and is active as a model and on TV. *As of August 2025
Company Profile Company Name: PIA Corporation Head Office Location: 〒141
FACT BOX
- Source: PR TIMES
- Category: News